If there’s one thing to love about social media, it’s this: no matter how many millions companies like Shell throw at it, they’ll never crack it. Because they don’t control the message -- you do.
Shell spends a ridiculous amount of money on advertising worldwide. It claims to have 1.5 million fans on Facebook, but wiser internet gurus have told me they suspect these hordes are mostly robots.
I’m not fussed about the fans, but I really want to know if Shell’s mega-million social media operation is also run by robots. The only real way to know is to ask them some simple questions.
We learned a couple of astonishing facts this week and we want Shell to answer questions about them. This week Shell asked users on Facebook to fill in the blank: "I use Shell fuel to power my ... Read more >