‘Clicktivism’ has come of age as the digital driver of the #PowerOfWe. Malcolm Gladwell’s infamous dismissal of online activism as ineffective signature gathering missed the point in 2010, when he coined the phrase; sharing information, crowd sourcing concerns and solutions are driving change and are amongst the hallmarks of campaigning 2.0.
More than two billion people have access to the Internet, apparently eight new people are getting connected every second. Roughly a billion people are on Facebook, where they like, share, debate, inform and alter decisions that are being taken about our common future.
We, at Greenpeace, no longer simply count our supporters as those who donate money. Our thinking has evolved and embraced the ‘power of we’. There are millions making up the ‘... Read more >