I love the audacity of this.

Have you ever wanted to be a tabloid writer? Now, say the Yes Men, you can live the dream!

Adopt the persona of a right-wing tabloid writer who has realized that climate change actually matters and wants us all to do something about it. The writer should still sound like a tabloid writer though, with all the same political inclinations and such - they've just realized global warming matters, or may conceivably matter, or, even if doesn't, we're still better off getting off fossil fuels.
Winning pieces will be part of a climate-change-oriented, New York City-centric tabloid website and devious email campaign they're launching this month. Read more here