Yesterday something quite extraordinary happened. Gull came out in support of a 40 per cent by 2020 emissions reduction target.

The oil company says we must let the science dictate what to do ; if that science says we have to cut our emissions by 40 per cent by 2020, then that's what we have to do.

The environmental, social and economic costs of inaction around Climate Change far outweigh the economic costs some have suggested from making deep and rapid cuts that are necessary. The right thing to do is for all of us to act now, rather than waiting on government, not only for the sake of the planet but for future generations. We simply cannot afford to get this wrong.

As a company that promotes the use of biofuel, Gull also acknowledges that  emission reduction incentives are an important business opportunity.  I suspect we'll see more and more of this from progressive, forward-thinking New Zealand businesses as they cotton on to the marketing advantages of acting now on climate change.