Meet Sad Fish. He's a little on the rotund side and a tad more furry than most other fish but he's fronting the new seafood campaign here in New Zealand and we're glad to have him on our side.
On Sunday over at Kelly Tarlton's Underwater World, along with Sad Fish, we launched the new Greenpeace Red Fish List - a handy little wallet sized guide designed to help you avoid buying the most unsustainable seafood. The world's fisheries are in trouble. Chronic overfishing and habitat destruction has collapsed many prized stocks, and at this rate it may not be long until we're left eating plankton and jellyfish. However, it's not too late. You can help encourage good fishing practices by demanding truly sustainable seafood when you shop. This will help to ensure a future with seafood and healthy oceans for us and our children to enjoy.
The guide lists the 12 most unsustainable species sold in New Zealand. Few fisheries are as good as they should be but these 12 are the dirty dozen - the worst of the worst. By not purchasing these 12 species you'll be sending a clear message to the fishing industry that they must adopt truly sustainable fishing practices.
Familiarise yourself with the fish in the red list, download a copy to print, tell your friends - and avoid buying unsustainable seafood!
When you go shopping tell the retailers that you want them to stock only truly sustainable seafood, that way you can be sure the fish you buy isn't part of the problem. The retailers need to know that you are concerned.
Ask these three questions when you buy seafood:
What is it and where is it caught? This is the minimum a supplier should be able to tell you, which will help you avoid red list species.
How was it caught? Most fishing is not selective, particularly trawling which is highly destructive.
Do you have a policy for sourcing only truly sustainable seafood? Retailers have a responsibility to be part of the solution, not the problem.
Planet Earth could be called Planet Ocean. Seen from space the Earth is covered in a blue mantle. The continents are dwarfed by the immense oceans that both connect us and sustain us. The oceans are home to 80 per cent of the life on planet Earth and provide food for millions - but they are under threat.
Without the ocean there would be no life but modern industrial fishing fleets with their giant ships and state-of-the-art equipment are steadily scouring the oceans of life. Destructive fishing practices, over fishing, lack of marine reserves and climate change are threatening the survival of fisheries, fishing communities, and the health of marine ecosystems. Our oceans are becoming depleted of important fish species.
In a global response to this global problem Greenpeace has launched lists in Austria, France, Canada, Germany, Denmark, Netherlands, Norway, Portugal, Spain, Sweden, U.K. and the U.S. And we are already seeing success!
In the UK, major food retailers M&S and Waitrose have adopted sustainable seafood policies. Suppliers like Young's Bluecrest, are now leaders in the sustainable seafood. The NZ seafood industry needs to be following these examples and now, with our new Red Fish List you can send them the message!