Protect the Arctic

Glaciers are retreating. Ice caps are melting. Oceans are acidifying. The Arctic is under threat from both climate change and increased oil drilling.

 

The latest updates

 

Why my children took part in a playful protest against LEGO's partnership with Shell

Blog entry by Jessica Edberg | July 30, 2014

Jessica Edberg is a mother of two. Her daughter, Lily, aged 7, took part in a playful protest yesterday against LEGO's partnership with Shell. 50 kids in total protested by building three giant LEGO Arctic animals outside of Shell's HQ...

Dear LEGO employees...

Blog entry by Ian Duff | July 23, 2014

Hi. My name is Ian and I'm a campaigner with Greenpeace. I'm also a new dad and a big fan of LEGO. She's a little young now, but I know that in a few years my baby girl will be building her own dreams out of your colourful little...

48 hours of action against LEGO - this is just the start

Blog entry by sara_a | July 21, 2014

Greenpeace activists re-branded LEGO’s Czech factory. Early on Wednesday morning, on an industrial estate in the Czech Republic, our campaign to convince much-loved toy company LEGO to break their partnership with Arctic...

Are big companies using spurious copyright claims to try to stop our viral film...

Blog entry by James Turner | July 13, 2014

This week we released a short creative film which explores the relationship between Shell and LEGO, the world's most popular toy company. We're calling on LEGO to ditch its co-branding deal with Shell, a company that wants to drill in...

Lego and Shell - FAQs

Blog entry by Sondhya Gupta | July 2, 2014

What has Lego got to do with the Arctic? Lego has a longstanding relationship with Shell, with plans to renew its deal later this year. Shell wants to drill for oil in the Arctic. The only reason they’re able to do this is...

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