Project Aurora - a Journey to Save the Arctic

This April, a group of young people is going to the North Pole to declare it protected on behalf of all life on Earth. Backed by millions they will plant a flag for the future on the seabed and call for a sanctuary in the uninhabited area around the pole.

Meet Team Aurora. They belong to a movement which is almost three million strong. Together, we are calling for world leaders to protect the Arctic and fight climate change. We believe melting sea ice is a warning, not simply a chance to drill for more oil.

During this unique ceremony at the top of the world we will offer respect to those who came before us and hope for those yet to be born.

The Arctic is melting fast. This is affecting the lives of millions of people and animals who live there. But it also reaches you, because sea ice helps to cool the planet and keep our climate stable.

Sign the Arctic scroll to get involved and be the first to receive updates from the team.

The latest updates


Catwalk design heading to the North Pole

Blog entry by Vivienne Westwood | April 3, 2013

I really am delighted to support the Save the Arctic campaign. I am incredibly proud of the design that we came up with — and we launched a new T-shirt as part of the collection at Paris fashion week. We superimposed the image on a...

Wanted: Polar explorers. No experience required.

Blog entry by James Turner | March 26, 2013

In just over two weeks I will be standing on the frozen Arctic ocean, preparing to ski to the North Pole. I'll be wearing four layers of fleece and a special hat that someone knitted for me. In my pockets I'll carry some almond...

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