Seafood markets guide

Has the catching of this fish impacted endangered species?’ ‘Is the population of this species still healthy or has it been overfished?

Far too often consumers are left without answers when trying to find out if seafood products on their supermarket shelves have come from sustainable sources. Inadequate labelling and a lack of publicly available sourcing policies have made it impossible for consumers and other market players to assess the sustainability of the seafood they buy and sell.

In recent years a global sustainable seafood movement has thrived. Consumers, retailers and seafood processors have started asking questions. The first step has been to demand transparency. As retailers have started developing sustainable seafood purchasing policies they’ve requested more accountability. They’ve asked for sustainable seafood that has not been caught with destructive fishing techniques such as bottom trawling, and fish that does not come from overfished stocks.

This section of our website provides a quick insight to the state of our oceans looking at the main problems and providing some of the solutions. It helps retailers and seafood processors understand what a sustainable seafood purchasing policy is and how to develop one. Last but not least, the Greenpeace Red Fish Guide, lists 12 seafood species at very high risk of being sourced from unsustainable fisheries and explains the rationale for ‘red-listing’ them. The guide highlights key species that consumers should avoid purchasing.

The latest updates


Defending the last ocean

Publication | August 5, 2010 at 20:09

This is the story of how our fishermen, having taken so many fish from the seas closer to home, are now venturing to the ends of the Earth in order to maintain our insatiable appetite for seafood. This is also the story of how a group of...

While Stocks Last

Publication | May 6, 2009 at 0:00

'While Stocks Last' is a report, commissioned by Greenpeace. It exposes a disturbing picture of New Zealand's commercial fisheries and seafood sector. It makes a link between the sustainability of our fisheries and the procurement policies of our...

Greenpeace Criteria for Sustainable Fisheries

Publication | March 13, 2009 at 0:00

What does sustainable mean? Which criteria defines if a fishery is sustainable? In simple terms, a sustainable fishery is one whose practices can be maintained indefinitely without reducing the targeted species’ ability to maintain its...

Truly Sustainable Oceans - It's our right

Publication | August 18, 2008 at 0:00

Oceans cover three quarters of our planet; they drive our weather systems, are a ready made food source for billions on land and at sea and give sanctuary to a staggering 80 per cent of life on Earth. Lying beneath the waves are the highest...

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