Greenpeace activists re-branded LEGO’s Czech factory.
Early on Wednesday morning, on an industrial estate in the Czech Republic, our campaign to convince much-loved toy company LEGO to break their partnership with Arctic oil-drillers Shell, moved into a new phase of escalation. Greenpeace activists re-branded LEGO’s Czech factory - one of their three main production centres around the world - with a Shell logo, an oil spill, and giant unhappy minifigures, cleaning it up.
24 hours later, at the LEGO HQ in Billund, Denmark, the place where the company was founded in 1932; more Greenpeace activists appeared. They delivered a series of giant LEGO bricks representing the names of the 500,000 people from around the world who have written to the company asking them to drop the partnership wit... Read more >