Read more >
What has Lego got to do with the Arctic?
Lego has a longstanding relationship with Shell, with plans to renew its deal later this year.
Shell wants to drill for oil in the Arctic. The only reason they’re able to do this is because the Arctic ice is melting because of climate change. Something that oil companies are responsible for. Scientists say that it’s extremely risky to dill in the Arctic and any oil spill in those freezing conditions would be impossible to clean up.
Shell is spending money on making itself appear caring and family friendly by putting their branding on the things we love and is using its relationship with Lego to divert attention away from its dangerous plans.
How will targeting Lego help save the Arctic?
Oil companies like Shell face major barriers to their ...