They said it couldn't be done. They said you couldn't change Japanese attitudes to eating seafood. They laughed when we said we planned to change the way some of Japan's biggest corporations, retailers, wholesalers and restaurants buy their seafood. Last week, we proved the doubters wrong.
Following a committed campaign by Greenpeace in Japan, and because of growing consumer awareness and concern about seafood sustainability, last week Japan's biggest retailer, AEON, announced several important commitments as part of a new policy designed to massively improve the environmental performance of the business. First and foremost amongst those commitments is an agreement to eliminate the illegal trading, harvesting and fishing of seafood from its supply chains.
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