The social networking giant, Facebook, turned ten today, but what does that have to do with Greenpeace?
Well, whether you’ve signed in or not, Facebook has become a prime mover in digital activism. It's played a role in, and contributed to the success of, many of our campaigns. Social media is shifting more and more power in the hands of people, as companies and governments can no longer control all the ways they are portrayed in public.
I asked my colleagues what they thought was the most memorable campaign we ran on Facebook. Here are the five best:
Guinness world record and Facebook friends renewable energy
The most comments on a single Facebook post in 24 hours? We bet we could get 50,000 in a single day - and we did (actually reaching 80,000), along with the certificate to prov... Read more >