Toilet paper is a handy little luxury that in addition to our conventional use has made its appearance in pranks, papier mache models and mummy outfits for Halloween.

Kids know better than anyone all the ways in which we can use toilet paper, so I thought they'd be the best people to go to for advice on loo roll issues.

We went to Weedons school in Canterbury to ask Room 4 what they thought of pulp from rainforest destruction making its way into our supermarket brands like Cottonsoft and Paseo. They were not impressed at all!

Destroying our precious rainforests certainly isn't the "Weedons Way".

They already knew that rainforests took a long time to grow but a very short time to flush down the toilet. They could also name lots of the animals like tigers and orangutans that needed this rainforest to live in. They want to travel the world and see these places for themselves one day, but they knew that it might not be possible if the rainforests are literally flushed out.

I asked these astute 7 and 8 year old's what they thought we could do about it. One thought we should write to the queen, one said we could write to supermarkets and one cleverly suggested that if one supermarket stopped selling dodgy Cottonsoft loo roll they all would!

These kids grasped campaign strategy far better than any adult I've come across. The idea they were most excited about was making a big banner to present to their local supermarket. They wasted no time in gathering recycled paper, paint and glue to create their masterpiece- one that they hope the public and supermarket chains will take heed of! Fantastic work team!