You Are Here:
Greenpeace distributes 35,000 copies of spoof International Herald Tribune in Brussels.
magnify image
Unbeknownst to the folks over at the International Herald Tribune, we
created the hopeful hoax and distributed 50,000 copies of the paper
outside of metro stops and street cafes in major cities from New York
to Beijing to Brussels. (Along with a complimentary copy and a bottle
of champagne to the chief editor of the real International Herald
Tribune) The headline read “Heads of State Agree Historic
Climate Saving Deal.” So maybe we haven’t actually seen
our leaders stand up and take responsibility for leading the global
community in the fight to a climate deal; we can’t help but ask
ourselves “Why not?”
Thousands of journalists gathering in the European Council building in
Brussels were audibly chuckling as they awaited the news of the real
outcome of discussions today, concerning how much money, if any, the EU
will be putting on the table to help poor countries adapt to and
mitigate the consequences of climate change. According to the
fictitious paper, the breakthrough moment enabling the December 2009
climate deal came today, when EU leaders broke the negotiation deadlock
and agreed “US$ 50 billion (Euro 35 billion) for climate
protection measures in developing countries.”
The paper is an optimistic fairy tale of how our leaders set aside their national interests and work together to save the climate. It’s a story made of satire and hope, about how civil society forced a new direction, and politicians responded to public protests around the globe demanding that world leaders do the right thing for the planet. It tells the inspiring story of a climate deal that forced ambitious cuts in global carbon emissions, an end to deforestation and a fund for climate protection measures in the developing world. It’s a story that we want to come true, and a story you, dear reader, can help make happen.
Check out the paper online or download the PDF