Been listening to a bunch of crazies having a rant on talkback radio? Learn how to be an effective caller.
Radio phone-ins are an excellent way to get your viewpoint aired. Here's some tips.
- If possible listen to a previous edition of the programme to get an idea of the format, the presenters approach, etc.
- Most radio stations prefer a caller using a land line and not a mobile phone. Land lines usually provide a clearer sound.
- When
you ring in, you will first speak to a researcher who will want to know
what you plan to say and then will either put you on hold until there
is a slot or call you back.
- Before making your call, jot down
what you would like to get across. Once you are on air use your notes
to jog your memory but you will sound stilted if you read from a
prepared script. Spoken English and written English are different and
reading from a written statement can sound 'wooden'. Don't expect to be
on the radio for very long as the station will probably have many
callers.
- Consider the audience for a radio programme. A
mid-morning radio phone-in might be heard by parents at home with small
children or those not out at work during the day, but it could be
missed by the local business community. Although your call will be
heard by a mass audience, you should address the presenter or guests as
if you were speaking with them in a normal conversational setting.
- The guidelines for letter writing,
in terms of 'framing' your comments, are also applicable for questions
in a phone-in. If you have a personal story and you are particularly
affected then you're more likely to get on.
- A phone-in
may simply involve a presenter, possibly with a guest or it may be a
studio discussion. Studio discussions usually involve a panel of people
who disagree with each other. Your question will be 'fed' to them.
- If
you get into a discussion with the presenter or a guest then remember
the person you are trying to convince is the listener, not the person
you are in discussion with. If you feel the presenter is being
provocative don't rise to the bait; it's not personal, that's their
job, to create 'good radio'. Take a moment and step back, think about
the different ways you could reply and what would sound best for the
listener.
- Keep it friendly. Antagonistic ranting could
easily put people off. If you're polite even in the face of opposition
or a guest who's being abusive, then you will come off better for not
having risen to that bait.