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Celebrities and Greenpeace supporters Richard Gutierrez and Angel Aquino wearing the shirt that reads "Save the Climate Save Boracay" poses during the shoot for Greenpeace's video on "Save the Climate, Save Boracay" project.
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Particularly this coming Holy Week, the project engages the large number
of tourists expected in Boracay to practice environment-friendly behavior in the island with three simple acts:
Concerned local groups in the island, including Boracay Foundation, Inc. and Boracay Yuppies, have thrown their support behind the campaign. In addition, Seair will be announcing the three simple acts from April 6 to 12 in their flights. Resorts as well as the local boat cooperative will be displaying project posters about what tourists can do help. Local TV cable stations Paradise Cable and Kalibo Cable will also be playing videos of Richard Gutierrez and Angel Aquino enjoining tourists to help make Boracay a greener destination.
"Save the Climate, Save Boracay," the first project of its kind in the Philippines, was launched last June 2008 during the "Quit Coal, Save the Climate" Philippine tour of the Greenpeace ship M.Y. Rainbow Warrior. The project is based on a manifesto signed by Boracay's tourism industry stakeholders. Among the points in the manifesto are: the inclusion of energy efficiency measures and promotion of renewable energy use as part of the environmental management plans for the island, particularly in the construction or expansion of establishments and the provision of regular energy audits, skillshares and workshops for establishments to ensure the continuation and replication of successful practices in the areas of energy and water conservation, as well as ecological waste management. Since the project's launch, Greenpeace has been conducting fora and dialogues with the island’s resorts and tourism groups.