Why does Greenpeace exist?

Honestly, I’ve been asking that for several years now and I have yet to come close to finding a definitive answer to the question.

A visualization of how the world can be looked at in terms of the network of networks that consists of millions of private, public, academic, business, and government networks, of local to global scope, that are linked by a broad array of electronic, wireless and optical networking technologies.

Although I have heard so many attempts at articulating what Greenpeace stands for I have found it often falling short with respect to the essence of the definition, which is mainly relating to the kind of work that we do and the issues that we are working on.

I believe that there is a better way--that it is in discerning the substance of our driving force as an organization that we will actually discover why Greenpeace exists. And perhaps our motivation to take action as a campaigning environmental organization finds its substance in our unwitting gravitation towards connectivity.

Which finds its expression in our insatiable need to stay connected with friends and loved ones in social media, instant messaging and through our mobile devices. I believe that this underpins a muddled understanding of connectivity that spans beyond our desire to be connected with each other but also with the rest of the natural world which many of us have seemingly forgotten.

So in a sense we are working to remind the world that we are all connected. The way we live reflects how we value our connection. Everything has a price and the cost of not valuing our connection, might come at the expense of losing everything that we hold dear.

That is why we want you to join us, because our connection is not only worth fighting for but is ultimately something that we should celebrate as we work together to heal our disconnected world.

A better world is the product of people working together to realize it. The future is ours to create if we have the courage to act now.

Sign up. Get connected.