We’re confident Adidas or Nike will commit to leading a Detox revolution in the clothing industry, but it takes time. In the meantime, why not start your own fashion revolution in your wardrobe? Check out our guide to help you make fashion choices that are good for you and the environment.
The Detox campaign kicked off when our mysterious XM3N mannequins finally revealed their mission to clean up China’s rivers. Their message was spread by our video – watched and shared by 100s of 1000s of Greenpeace supporters and sports lovers all over the world.
Then people really started to get involved and the game was well and truly on.
Actions from Argentina to the Netherlands and Spain – including a world wide striptease – made sure the world’s biggest brands couldn’t ignore the challenge
Further pressure to perform was piled on by world’s media as the story ran far and wide, from New York to China and Brazil to the UK.
In Hong Kong, our exhibit helped bring the message to the street where passers-by took a moment to put their demands for Detox in writing.
Now, nearly 50,000 people have signed our petition telling Nike and Adidas to play by the rules and keep toxic chemicals out of China’s rivers.
We even have a clear leader, as Puma – the world's third-largest sportswear brand – publicly committed to the elimination of all releases of hazardous chemicals from its entire product lifecycle.
However, while both Nike and Adidas have responded, they risk losing the race to create a toxic-free future if they can't convert their bold claims of leadership into concrete commitments and credible actions.
We need your help to convince them to get involved and make sure they aren’t picked last or even forced to watch from the sidelines. Find out more about Greenpeace's work on toxic chemicals and get involved with our Detox campaign:
>> Create a revolution in your wardrobe - part one >> Sign the petition to ask Nike and Adidas to Detox water pollution in China now >> Puma leaps ahead of Nike and Adidas in Detox Challenge >> From China's Toxics team: Fishing Near An Emissions Pipe >> From our China team: how to lose a foot on fieldwork >> Nike & Adidas: time to Detox the world’s water >> Hidden Consequences: The unseen price of water pollution
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