Barbie, it's over
Ken
BREAKING NEWS: Ken dumps Barbie!
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It's not all fun and games for Indonesia's rainforests.

Barbie has a nasty deforestation habit - she is trashing rainforests in Indonesia, including areas that are home to some of the last tiger, orang-utans and elephants, just so she can wrap herself in pretty packaging.

The habitat of the endangered Sumatran tiger is under threat from deforestation for pulp and paper.

Mattel, the manufacturer of Barbie, is feeding this nasty habit by purchasing paper packaging for the world's most famous toy from Indonesia's most notorious rainforest destroyer Asia Pulp and Paper (APP).

Critical wildlife habitat and carbon-rich rainforests and peatlands are being wrecked for cheap, throw-away toy packaging.

Creating the future of play, shouldn't mean no future for rainforests.


Tell Mattel to stop destroying rainforests for toy packaging.

Greenpeace is working globally to defend the planet's most vital 'forest frontiers,' such as the Amazon, the Congo, and, in Southeast Asia, Indonesia's rainforests which are being destroyed faster than any other on earth.

Deforestation is endangering the planet's rich biodiversity – and contributing to climate change. Southeast Asian nations such as Thailand and the Philippines are among the most vulnerable to climate change impacts. Preserving Indonesia's vast forests is one of the keys to stabilizing the global climate, in turn bringing significant benefits to Southeast Asia.

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The Toy Industry's Deforestation Habit

See evidence on other toy companies

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