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Update Feb. 5, 2013: APP has announced a ‘Forest Conservation Policy’ aimed at ending its involvement in deforestation.


We're on the look out for forest criminal, Asia Pulp & Paper (APP)

Have you seen these products? You can join the Forest Crimes Unit by being on the lookout for these products. If you see them, let us know.

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APP's destructive ways are driving critically endangered animals like the Sumatran tiger and orangutan into extinction, impacting indigenous communities and driving climate change

Indonesia is the world's third largest climate polluter due to rapid destruction of its carbon-rich rainforests and peatlands.  One of the leading drivers of this break-neck deforestation is the expansion of pulpwood plantations into natural forests.  Asia Pulp & Paper (APP) is Indonesia's biggest paper company, and its most notorious forest destroyer.

As rainforests are cleared, drained and burned to make way for pulpwood plantations, endangered wildlife like the Sumatran tiger are pushed towards extinction.  There are only 400 Sumatran tigers left, yet APP continues to eat into their last forest habitat.

As APP expands its pulpwood plantations into rainforests, it also seeks to expand its sales of disposable paper products around the world.  In the U.S., APP markets tissue under the guise of a subsidiary, Oasis Brands which sells the “Paseo” and “Livi” brands.  For the last two years, Paseo was the fastest growing toilet paper brand in the U.S.  To fuel this growth, APP is covering up its role in rainforest destruction and making deceptive claims of environmental sustainability.

The latest updates

 

Operation Tiger: budding grassroots power in NYC

Blog by Lana Guardo | November 9, 2011

It’s what every young organizer dreams of…the evolutionary transformation of a campus club, into a national movement. From an outrageously captivating Sumatran Tiger vs. Lumberjack arm wrestling match in the middle of campus, to a...

APP is on the attack but still won’t abandon rainforest destruction

Blog by Andy Tait, Greenpeace UK | November 9, 2011 1 comment

A few days ago we revealed that Asia Pulp and Paper, the world’s most notorious rainforest destroyer, has lost more customers , with lots of big clients walking away because APP keeps on using Indonesian rainforest fibre in its...

Another Forest Win "Transforms" An Industry

Blog by Rolf Skar | November 1, 2011 2 comments

When Greenpeace released a carefully researched exposé How APP is Toying With Extinction in June, we exposed the ties between leading toy makers and rainforest destruction in Indonesia . Realizing parents don't want to buy toys...

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