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Update Feb. 5, 2013: APP has announced a ‘Forest Conservation Policy’ aimed at ending its involvement in deforestation.


We're on the look out for forest criminal, Asia Pulp & Paper (APP)

Have you seen these products? You can join the Forest Crimes Unit by being on the lookout for these products. If you see them, let us know.

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APP's destructive ways are driving critically endangered animals like the Sumatran tiger and orangutan into extinction, impacting indigenous communities and driving climate change

Indonesia is the world's third largest climate polluter due to rapid destruction of its carbon-rich rainforests and peatlands.  One of the leading drivers of this break-neck deforestation is the expansion of pulpwood plantations into natural forests.  Asia Pulp & Paper (APP) is Indonesia's biggest paper company, and its most notorious forest destroyer.

As rainforests are cleared, drained and burned to make way for pulpwood plantations, endangered wildlife like the Sumatran tiger are pushed towards extinction.  There are only 400 Sumatran tigers left, yet APP continues to eat into their last forest habitat.

As APP expands its pulpwood plantations into rainforests, it also seeks to expand its sales of disposable paper products around the world.  In the U.S., APP markets tissue under the guise of a subsidiary, Oasis Brands which sells the “Paseo” and “Livi” brands.  For the last two years, Paseo was the fastest growing toilet paper brand in the U.S.  To fuel this growth, APP is covering up its role in rainforest destruction and making deceptive claims of environmental sustainability.

The latest updates

 

Isolated by forest conflict, the Orang Rimba people of Jambi

Blog by Veby Mega, Indonesian writer on "Tiger Eye Tour" | October 7, 2011

Orang Rimba are an indigenous people that live in the forest near Jambi, they are one of the many victims of massive deforestation in the region and conflicts it brings. Image: Ulet Ifansasti The Orang Rimba are an indigenous...

A Roaring Thank You on Behalf of the Sumatran Tigers

Blog by Phil Radford | October 5, 2011 1 comment

Three months ago Greenpeace began one of the most creative campaigns we’ve ever done. Pink bulldozers, spandex, and blue tuxedos were marshalled for a clear and important cause: to persuade Mattel to stop buying paper products linked...

Victory: Mattel and Barbie Drop Deforestation!

Blog by Laura Kenyon | October 5, 2011 7 comments

Mattel's new packaging policy means they won't buy from Asia Pulp and Paper, a company destroying Sumatran tiger habitat for paper products. We all know that break ups are hard. Especially when they involve secrets – like the...

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