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Update Feb. 5, 2013: APP has announced a ‘Forest Conservation Policy’ aimed at ending its involvement in deforestation.


We're on the look out for forest criminal, Asia Pulp & Paper (APP)

Have you seen these products? You can join the Forest Crimes Unit by being on the lookout for these products. If you see them, let us know.

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APP's destructive ways are driving critically endangered animals like the Sumatran tiger and orangutan into extinction, impacting indigenous communities and driving climate change

Indonesia is the world's third largest climate polluter due to rapid destruction of its carbon-rich rainforests and peatlands.  One of the leading drivers of this break-neck deforestation is the expansion of pulpwood plantations into natural forests.  Asia Pulp & Paper (APP) is Indonesia's biggest paper company, and its most notorious forest destroyer.

As rainforests are cleared, drained and burned to make way for pulpwood plantations, endangered wildlife like the Sumatran tiger are pushed towards extinction.  There are only 400 Sumatran tigers left, yet APP continues to eat into their last forest habitat.

As APP expands its pulpwood plantations into rainforests, it also seeks to expand its sales of disposable paper products around the world.  In the U.S., APP markets tissue under the guise of a subsidiary, Oasis Brands which sells the “Paseo” and “Livi” brands.  For the last two years, Paseo was the fastest growing toilet paper brand in the U.S.  To fuel this growth, APP is covering up its role in rainforest destruction and making deceptive claims of environmental sustainability.

The latest updates

 

Mattel’s controversial career choice for Barbie: rainforest destroyer

Blog by Laura K. | June 27, 2011 1 comment

For over 50 years now, Mattel has been choosing Barbie’s career for her. She’s had a lot of different professions over the years but Mattel’s latest choice for Barbie: ‘Rainforest Destroyer,’ is arguably the most controversial...

Voices from Around the World ask Barbie to Quit Her Deforestation Habit!

Blog by Ariel Russ | June 24, 2011 1 comment

Last week, Greenpeace USA announced that Barbie’s Facebook page reopened her wall to comments. Within an hour, 117 people wrote on Barbie’s wall asking her to stop using packaging produced from rainforests in Indonesia. After...

How the toy sector and APP are responding to our Indonesia forest campaign

Blog by Zulfahmi, Greenpeace South East Asia | June 15, 2011 3 comments

It’s been a busy few days since the latest phase of our campaign to stop deforestation in Indonesia got underway. There are now signs that both Mattel and Lego are preparing to make changes in the way they buy their packaging. ...

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