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Update Feb. 5, 2013: APP has announced a ‘Forest Conservation Policy’ aimed at ending its involvement in deforestation.


We're on the look out for forest criminal, Asia Pulp & Paper (APP)

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APP's destructive ways are driving critically endangered animals like the Sumatran tiger and orangutan into extinction, impacting indigenous communities and driving climate change

Indonesia is the world's third largest climate polluter due to rapid destruction of its carbon-rich rainforests and peatlands.  One of the leading drivers of this break-neck deforestation is the expansion of pulpwood plantations into natural forests.  Asia Pulp & Paper (APP) is Indonesia's biggest paper company, and its most notorious forest destroyer.

As rainforests are cleared, drained and burned to make way for pulpwood plantations, endangered wildlife like the Sumatran tiger are pushed towards extinction.  There are only 400 Sumatran tigers left, yet APP continues to eat into their last forest habitat.

As APP expands its pulpwood plantations into rainforests, it also seeks to expand its sales of disposable paper products around the world.  In the U.S., APP markets tissue under the guise of a subsidiary, Oasis Brands which sells the “Paseo” and “Livi” brands.  For the last two years, Paseo was the fastest growing toilet paper brand in the U.S.  To fuel this growth, APP is covering up its role in rainforest destruction and making deceptive claims of environmental sustainability.

The latest updates

 

Junking the Jungle

Publication | May 21, 2012 at 10:44

Greenpeace International research has revealed that KFC is sourcing paper for its packaging products from rainforests. This has been confirmed in China, the UK and Indonesia. Products found to contain rainforest fibre include cups, food boxes,...

The Ramin Paper Trail

Publication | March 1, 2012 at 16:35

From indiscriminate clearance of Sumatra’s peat swamp forests to Asia Pulp & Paper’s expanding global empire. Why CITES must act to prevent the pulp sector in Indonesia driving ramin and Sumatran tigers closer to extinction .

Sinar Mas pays ‘ITS Global’ to greenwash its dirty laundry

Publication | September 29, 2010 at 9:02

In July 2010, Greenpeace released ‘How Sinar Mas is Pulping the Planet’, an investigative report that exposed how Asia Pulp and Paper (APP) is destroying carbon-rich peatlands and critical wildlife habitat in Indonesia. APP is the pulp arm of the...

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