Forests

Home to around two-thirds of all plant and animal species found on land — in addition to the millions of people who depend on them for survival — our remaining ancient forests are some of our most diverse ecosystems. They are also vitally important to the health of our planet, especially when it comes to regulating the climate.

 

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With so many of the world's forests already destroyed, we urgently need to protect what is left. Yet industry is still relentlessly converting forests into disposable products that end up in our shopping baskets - while pushing species to the brink of extinction, destroying the lives and livelihoods of forest communities and exacerbating global climate change. We need your help to protect what forests remain.

Our Motivation

Around the world, forests are being logged for timber and paper pulp and cleared to grow mono-crops like soy and palm oil while also deteriorating from impacts of global warming. Deforestation is a major driver of global warming, responsible for up to 20 percent of global greenhouse gas emissions–more than all the cars, trucks, planes, boats and trains in the world combined.

Learn more about our motivation.

Our vision

Solutions to deforestation exist. We're campaigning for zero deforestation globally by 2020.

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Our impact

Whether it's convincing Barbie to go for greener packaging or partnering with the music industry to promote responsible-sourced instruments, our supporters can fortunately celebrate several victories for the forests.

Learn more about our impact.

Our current projects

Learn more about our current projects in forest protection.

The latest updates

 

Extremists Put a Bulls-eye On My Friends Lesley and George

Blog by Rolf Skar | February 27, 2014

The news was shocking: far-right fanatics had declared “open season” on my friends Lesley and George, distributing a “wanted” poster with George’s photo and address. They threatened violence and said they had been to George and Lesley’s home,...

Conecting dots. The link between Head & Shoulders and buried orangutans

Blog by Joao Talocchi | February 26, 2014

Orangutans are fascinating animals. They make and use simple tools as branches to collect honey, search for insects, reach fruits that are a bit too far out. They use large leaves as umbrellas to protect their skin from the sun or rain and small...

Connecting the dots: The link between Head & Shoulders and buried orangutans

Blog by Joao Talocchi | February 26, 2014

Orangutans are fascinating animals. They make and use simple tools as branches to collect honey, search for insects, reach fruits that are a bit too far out. They use large leaves as umbrellas to protect their skin from the sun or rain and small...

Pulling back the shower curtain on Procter & Gamble’s dirty secret!

Blog by Bustar Maitar | February 26, 2014

Procter & Gamble claims that nearly 5 billion people use its products, including the anti-dandruff shampoo Head & Shoulders. What’s not so squeaky clean is that P&G is making those billions of consumers unknowingly part of an environmental...

Ten good things that happened

Blog by Jason Schwartz | February 25, 2014

Environmental news can be a bit of a bummer. But good stuff is happening in 2014, too. Here’s a few things to make you happy. Urban Diversity A study found that cities actually retain a lot more biodiversity than previously thought. They also...

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