True Cost of Coal

Market Solutions and Corporate Campaigning

We catalyze solutions to address global concerns. We engage with businesses, governments, and consumer markets so that one pressures the other to create dramatic improvements in our environment.

Connecting the ROI of business with the survival of the natural world

Business must thrive. Business must respect nature.

In the last 10 years, the relationship between the public and private sectors has had a metamorphosis.  More and more businesses now recognize the dangers of bad environmental practices, and outside of any ethical considerations, have determined that keeping the environment secure is a necessary business practice.

We presume that business provides underlying security for most of the people in the world.

We presume that business must thrive for global stability.

And we demand that business respect nature.

Those corporations transforming their environmental practices will lead in long-term profitability and stability. Corporations and lobbyists obstructing this progress harm themselves and the world.

Leading corporations set the bar for profitability, brand loyalty, staff recruitment, retention and morale, as well as adaptability to new financial and environmental regulations.  

Greenpeace is best known for our fierce opposition to corporations that destroy the environment.  Once a corporation decides to fundamentally improve its environmental business practices, we aggressively support it efforts. These collaborations can yield joint advocacy for smart environmental regulations, tax incentives and feed-in tariffs. They can also inspire best practices among rival corporations to achieve economies of scale for new technologies.

Pollution can no longer be free.

Unless the corporations that profit from pollution have to pay the REAL Cost of Goods Sold, there is not enough incentive to change current business practices. Taxpayers have assumed the financial cost of these externalities, and the natural world has assumed a near catastrophic burden.

At the current rate, neither business nor society can accommodate, mitigate nor adapt to the pace of the natural world’s destruction.  

Greenpeace advocates for a regulatory system where corporations that eliminate their pollution are rewarded, and those that do not are penalized.

There are global efforts to alter accounting rules, lawsuits to transfer financial liability to polluters and regulations in the pipeline to shut down dangerous sourcing, production and manufacturing. A corporation that does not fairly value its environmental footprint is in dangerous waters.

Greenpeace and corporations, how does that work?

Greenpeace doesn’t take money from corporations or governments and we are fiercely independent.  So it's an interesting courtship.  When it works, we change the world together.

Most of our relationships with corporations start when Greenpeace delivers a migraine headache to the corporation (hopefully with a creative flair). Sometimes long and difficult, other times short and less combative, these campaigns often yield fruitful collaborations.

Corporations can be extraordinarily dynamic, powerful and swift allies. Our experience working with corporate staff as collaborators inspires whole teams of people both inside the corporation and inside Greenpeace.

The latest updates


Preaching what we practice: creation care and interfaith climate action in Charlotte, NC

Blog by Guest Post | January 8, 2015

Environmentalists and evangelists have more in common than one would think. Caring for our children and neighbors; expressing gratitude and appreciation for the blessings we have been given; ensuring that we are good stewards of the world–these...

Greenfreeze F-Gas Victory! Greener Refrigerators Finally Legal in the U.S.

Blog by Kert Davies | December 14, 2011

After some twenty years, American consumers will finally be able to buy the energy efficient climate-friendly refrigerators that Europeans and people all over the world have had in their kitchens for decades.  The Environmental...

The Financial Crisis and the Environmental Crisis: This Time is Different

Blog by Amy Larkin | September 9, 2011

There is a fantastic book called This Time is Different: Eight Centuries of Financial Folly . The ironic title refers to the fact that across 66 countries and eight centuries, nations, investors, businesspeople, lenders and borrowers...

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