Greenpeace, Top Users Ask Pinterest to Go Green on Oversized Pinboards at Company HQ
by Cassady Craighill
May 6, 2014
Pinterest user @CoopPaula collaborated with us to make this custom pin #clickclean pic.twitter.com/ZzT0MLahNX Greenpeace USA (@greenpeaceusa) May 6, 2014Activists also set up a solar-powered caf outside the headquarters in a small trailer, painted with a green Pinterest logo and topped with functioning solar panels. They offered Pinterest employees cupcakes, also iced with a green pinterest logo, and coffee, kept warm by burners drawing electricity from the solar panels.
In #SF today asking @Pinterest to make our pins green! We even got @angelcakesSF cupcakes for them! #clickclean pic.twitter.com/70YvtP89Oh Greenpeace USA (@greenpeaceusa) May 6, 2014Pinterest is growing fast, with an estimated 70 million users who have created 750 million boards and 30 billion pins. That data growth requires increasing amount of electricity to power it, and Pinterest has yet to make a commitment to power its growing energy footprint with renewable energy, or to share details about the size of its energy footprint. Apple, Facebook and Google have each committed to powering their Internet operations with 100 percent renewable energy, according to a report Greenpeace's Clicking Clean report. Other fast-growing Internet companies like Box and Salesforce have also committed to 100 percent renewable energy. Pinterest uses Amazon Web Services to power the data behind its platform. Amazon Web Services data centers are powered by only 15 % renewable energy the rest of its electricity comes from coal, gas and nuclear power, according to the report. Other companies using Amazon Web Services include Netflix, Spotify, Vine, Yelp, AirBnB and Reddit. TAKE ACTION! Greenpeace is pushing all major Internet companies to go green, with a focus on social media in its #clickclean campaign. Last month, Greenpeace activists unveiled a new green bird logo for Twitter outside the companys San Francisco headquarters, and urged the company to commit to 100 percent renewable energy. Pinterest users can join the campaign by pinning content from our Click Clean boardor asking Pinterest and other companies to adopt renewable energy directly at greenpeace.org/usa/clickclean.