Kimberly Clark is flushing old-growth trees down the toilet, and on Nov. 3, activists across the country took action to stop it. More than 350 demonstrations in cities and towns across the continent proved just how serious consumers are about stopping the destruction of ancient forests.

From college students to moms, veterans to priests, people from all walks of life joined together to demand that Kimberly Clark use recycled paper in its disposable tissue products.

In San Francisco, we set up 30 toilet bowls in a public square, to demonstrate how consumers are flushing away ancient forests.  Activists placed mock clearcuts in busy pedestrian malls, staffed information tables at schools and universities and adopted small-town grocery stores – all to raise awareness and to pressure Kimberly-Clark to stop wiping away ancient forests. And that’s just the beginning.

• In California, Rohini organized university students at CSU Fullterton. - but she doesn't go to school there - she's in high school! That didn’t stop her from coordinating a "Tissue Challenge" – where she and other activists dressed up as market researchers in lab coats and glasses to challenge people to tell the difference between Kleenex and a forest-friendly tissue.


• And then there was the "Mom's Protest," in Williamsburg, Virginia. Cheryl organized the event to celebrate her daughter's birthday (our very own forest campaigner, Ginger!). She took part in the day of action during her lunch hour with friends, colleagues and priests. The whole entourage visited their local grocery store to flyer, petition and discuss alternative products with the manager.


• Students in Athens, Georgia called company boardmembers outside of a "forest crimes scene" with caution tape and oversized photos of Kimberly-Clark clearcuts.

Thousands of other activists are calling and sending letters to Kimberly Clark. It’s not too late to join in – you can call the CEO of Kimberly Clark today, and tell him what you think about flushing old growth trees down the toilet.