Kimberly-Clark: End Canadian Forest Destruction

Greenpeace activists confront Kimberly-Clark at its regional headquarters in Turin, Italy demanding that the company "Stop Flushing Canada's Boreal forest Down Europe's toilets."

While activists suspended a massive banner from the company's rooftop,others installed toilet bowls outside Kimberly-Clark's office with trees being "flushed down" them, to highlight the company's destruction of the Boreal Forest to make toilet paper and other tissue products for the European market.

End Boreal Forest Destruction

Greenpeace is asking the Kimberly-Clark corporation, the world's largest tissue product manufacturer, to end its destruction of the Boreal forest. Kimberly-Clark produces some of Canada and Europe's most well known brands of tissue and toilet papers such as Kleenex, Viva, Scott and Contonelle. Almost one-third of the virgin pulp used to make Kimberly-Clark European products and one-fifth of its global pulp is from destructive logging operations in Canadian forests, including the Boreal forest.

Greenpeace activists have locked themselves to toilets to protest flushing of the ancient Boreal Forest down Europe's toilets, "Ninety percent of the logging that occurs in Canada's Boreal Forest is clearcutting, wiping out vast tracts of ancient forest to make disposable products. How can Kimberly- Clark possibly justify its support of this destruction, especially since environmentally-friendly alternatives exist?" asked Sergio Baffoni, Greenpeace forests campaigner in Italy.

Greenpeace is demanding that Kimberly-Clark dramatically increase the use of recycled fiber in their entire line of products and that any virgin fiber it uses be purchased only from sustainable logging operations that are certified to the strict standards of the Forest Stewardship Council.

"Our Canadian natural heritage is being down flushed down European toilets because Kimberly-Clark continues to act irresponsibly," said Christy Ferguson a Toronto-based Greenpeace forest campaigner. "Caribou herds in forests in Ontario and Alberta are being wiped out to fuel this senseless destruction."

Canada's Boreal forest represents more than one quarter of the world's remaining ancient forests. The largest terrestrial storehouse of carbon, it is essential in fighting global warming.

Take action Tell Kimberly-Clark that consumers don't want to buy ancient forest destruction.

Kleercut.net Learn more about what you can do to stop the destruction of the Boreal forest.