{"id":56984,"date":"2025-02-06T11:54:23","date_gmt":"2025-02-06T11:54:23","guid":{"rendered":"https:\/\/www.greenpeace.org\/africa\/?p=56984"},"modified":"2025-02-07T10:08:07","modified_gmt":"2025-02-07T10:08:07","slug":"beach-clean-up-in-malibu-senegal-communities-come-together-for-action-on-plastics-but-we-need-to-stop-it-at-the-source","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/africa\/en\/blog\/56984\/beach-clean-up-in-malibu-senegal-communities-come-together-for-action-on-plastics-but-we-need-to-stop-it-at-the-source\/","title":{"rendered":"Beach clean-up in Malibu, Senegal: communities come together for action on plastics &#8211; but we need to stop it at the source"},"content":{"rendered":"\n<p>Last weekend, Malibu Beach in Dakar was the site of a heart-warming mobilisation. Not for a film shoot or a surf session, but for an urgent environmental intervention. Under the banner of Greenpeace Africa, around a hundred volunteers including local youth, passers-by, and community members gathered with gloves and bin bags for a large-scale beach clean-up and brand audit. Their mission? To rid the beach of the plastic waste suffocating its shores and to expose the companies responsible for this pollution.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/b7839132-beach-clean-up-malibu-1-1024x678.png\" alt=\"\" class=\"wp-image-56992\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/b7839132-beach-clean-up-malibu-1-1024x678.png 1024w, https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/b7839132-beach-clean-up-malibu-1-300x199.png 300w, https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/b7839132-beach-clean-up-malibu-1-768x508.png 768w, https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/b7839132-beach-clean-up-malibu-1-510x338.png 510w, https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/b7839132-beach-clean-up-malibu-1.png 1168w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>A plastic crisis on our shores<\/strong><\/h3>\n\n<p>Every year, over <strong>8 million tonnes<\/strong> of plastic waste pour into our oceans, devastating marine life and disrupting fragile ecosystems. Malibu Beach, known for its beauty and vibrant community, is no exception. With an occasional morning market and a steady influx of visitors, the beach accumulates a shocking amount of plastic waste. The clean-up effort revealed the staggering extent of the problem, <strong>700 kg of plastic waste<\/strong> was collected in just a few hours.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/2250677f-image00034-1024x768.jpeg\" alt=\"\" class=\"wp-image-56994\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/2250677f-image00034-1024x768.jpeg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/2250677f-image00034-300x225.jpeg 300w, https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/2250677f-image00034-768x576.jpeg 768w, https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/2250677f-image00034-1536x1152.jpeg 1536w, https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/2250677f-image00034-2048x1536.jpeg 2048w, https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/2250677f-image00034-1821x1366.jpeg 1821w, https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/2250677f-image00034-453x340.jpeg 453w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>The most polluting plastics: Who is responsible?<\/strong><\/h3>\n\n<p>Collecting waste is one step, but identifying its source is crucial for accountability. Greenpeace Africa conducted a brand audit to determine which companies are flooding the environment with single-use plastics. Here are the findings:<\/p>\n\n<style>\n        .container-x1 {\n            max-width: 600px;\n            background: white;\n            padding: 20px;\n            border-radius: 10px;\n            box-shadow: 0 4px 8px rgba(0, 0, 0, 0.2);\n        }\n        .xyz {\n            color: #d9534f;\n            text-align: center;\n        }\n        .category-x1 {\n            font-weight: bold;\n            font-size: 18px;\n            color: #333;\n            margin-top: 20px;\n        }\n    <\/style>\n\n<div class=\"container-x1\">\n    <h3 class=\"xyz\">The Worst Offenders in <\/br>Malibu Beach<\/h2>\n    \n    <div class=\"category-x1\">1- Water Sachets &#8211; The biggest source of pollution, mainly from:<\/div>\n    <ul>\n        <li>Tayssir (ETS Sope Nabi)<\/li>\n        <li>Eau (ETS Leye &#038; Brothers)<\/li>\n        <li>Banekh (Seye &#038; Brothers)<\/li>\n    <\/ul>\n\n    <div class=\"category-x1\">2- Plastic Bottles &#8211; Dominated by:<\/div>\n    <ul>\n        <li>Kirene (Groupe Kirene\/SIAGRO)<\/li>\n        <li>SEO (CMGA)<\/li>\n    <\/ul>\n\n    <div class=\"category-x1\">3- Plastic Cups &#8211; Led by:<\/div>\n    <ul>\n        <li>SIMPA (SIMPA)<\/li>\n    <\/ul>\n<\/div>\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>While multinational corporations such as Coca-Cola and Nestl\u00e9 are often at the forefront of plastic pollution globally, this audit highlights the <strong>major role of local manufacturers<\/strong> in Senegal. These companies must take responsibility for the waste their products generate and shift towards <strong>sustainable, refillable alternatives.<\/strong><\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/1b0288e6-img_7327-1024x769.jpg\" alt=\"\" class=\"wp-image-56996\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/1b0288e6-img_7327-1024x769.jpg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/1b0288e6-img_7327-300x225.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/1b0288e6-img_7327-768x577.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/1b0288e6-img_7327-1536x1154.jpg 1536w, https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/1b0288e6-img_7327-2048x1539.jpg 2048w, https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/1b0288e6-img_7327-1818x1366.jpg 1818w, https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/1b0288e6-img_7327-452x340.jpg 452w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>A call for urgent action<\/strong><\/h3>\n\n<p>The clean-up was not just about removing waste but demanding real change. The event saw the participation of key policymakers, including <strong>H.E. Mr Bassirou Diomaye Diakhar Faye, President of Senegal, and the Mayor of Golf-Sud, Ms Khadija Ma\u00e9cor Diouf<\/strong>. Their presence underscored the importance of government action in tackling plastic pollution at its root.<\/p>\n\n<style>\n        .container-az-1 {\n            max-width: 700px;\n            background: white;\n            padding: 30px;\n            border-radius: 12px;\n            box-shadow: 0 4px 10px rgba(0, 0, 0, 0.2);\n            text-align: center;\n        }\n        h2 {\n            color: #d9534f;\n            margin-bottom: 20px;\n        }\n        .item {\n            display: flex;\n            align-items: center;\n            background: #f9f9f9;\n            margin: 15px 0;\n            padding: 15px;\n            border-radius: 8px;\n            border-left: 6px solid #d9534f;\n        }\n        .icon-1 {\n            width: 40px;\n            height: 40px;\n            margin-right: 15px;\n        }\n        .text {\n            font-size: 18px;\n            color: #333;\n            text-align: left;\n        }\n    <\/style>\n\n<div class=\"container-az-1\">\n    <h2>To achieve real impact, <\/br>we need:<\/h2>\n    \n    <div class=\"item\">\n        <svg class=\"icon-1\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path d=\"M6 2h12a2 2 0 0 1 2 2v16a2 2 0 0 1-2 2H6a2 2 0 0 1-2-2V4a2 2 0 0 1 2-2z\" stroke=\"#d9534f\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n    <path d=\"M9 12l2 2 4-4\" stroke=\"#d9534f\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n    <path d=\"M9 6h6M9 9h6\" stroke=\"#d9534f\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n<\/svg>\n        <div class=\"text\"><strong>Stronger regulations<\/strong> on single-use plastics, particularly banning water sachets.<\/div>\n    <\/div>\n\n    <div class=\"item\">\n        <svg class=\"icon-1\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <circle cx=\"12\" cy=\"12\" r=\"10\" stroke=\"#d9534f\" stroke-width=\"2\"\/>\n            <path d=\"M9 12l2 2 4-4\" stroke=\"#d9534f\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n        <\/svg>\n        <div class=\"text\"><strong>Corporate responsibility<\/strong>, urging companies to redesign packaging and invest in refillable solutions.<\/div>\n    <\/div>\n\n    <div class=\"item\">\n        <svg class=\"icon-1\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M12 2L15.09 8.26L22 9.27L17 14.14L18.18 21L12 17.77L5.82 21L7 14.14L2 9.27L8.91 8.26L12 2Z\" stroke=\"#d9534f\" stroke-width=\"2\" stroke-linecap=\"round\"\/>\n        <\/svg>\n        <div class=\"text\"><strong>Community engagement<\/strong>, ensuring that citizens hold businesses and policymakers accountable.<\/div>\n    <\/div>\n\n<\/div>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"769\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/af839d03-img_7391-1024x769.jpg\" alt=\"\" class=\"wp-image-56998\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/af839d03-img_7391-1024x769.jpg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/af839d03-img_7391-300x225.jpg 300w, https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/af839d03-img_7391-768x577.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/af839d03-img_7391-1536x1154.jpg 1536w, https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/af839d03-img_7391-2048x1539.jpg 2048w, https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/af839d03-img_7391-1818x1366.jpg 1818w, https:\/\/www.greenpeace.org\/static\/planet4-africa-stateless\/2025\/02\/af839d03-img_7391-452x340.jpg 452w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>Beyond the clean-up: A long-term fight<\/strong><\/h3>\n\n<p>The Malibu Beach clean-up was a success, but it is only a small step in a much larger battle. Plastic pollution is a systemic issue that requires sustained pressure on both corporations and governments.<\/p>\n\n<p>As Greenpeace Africa, we demand that manufacturers like <strong>ETS Sope Nabi, Groupe Kirene, and CMGA<\/strong> <strong>stop producing single-use plastics and transition towards sustainable alternatives<\/strong>. We also urge the <strong>Senegalese government<\/strong> to enforce stricter plastic regulations to prevent further pollution.<\/p>\n\n<p><strong>Plastic pollution is not inevitable, it is a choice made by corporations.<\/strong> It is time to demand change. Will you join us in holding these companies accountable?<\/p>\n\n<p>Together, we can create a future where our oceans are free from plastic waste. <strong>Act now. The fight for our oceans cannot wait.<\/strong><\/p>\n\n<p class=\"has-text-align-left has-grey-800-color has-beige-100-background-color has-text-color has-background has-link-color has-medium-font-size wp-elements-63c0cad426961c1c77711abc0f6eda7d\" style=\"font-style:italic;font-weight:700\">Alex Johan Preira<br>Greenpeace Africa volunteer<\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Under the banner of Greenpeace Africa, around a hundred volunteers including local youth, passers-by, and community members gathered with gloves and bin bags for a large-scale beach clean-up and brand audit. <\/p>\n","protected":false},"author":83,"featured_media":57014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"Forest Solutions","p4_local_project":"","p4_basket_name":"Oceans","p4_department":"","footnotes":""},"categories":[34],"tags":[30,50,46,35,28],"p4-page-type":[126],"class_list":["post-56984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspirethemovement","tag-plastics","tag-senegal","tag-greenpeaceafrica","tag-water","tag-oceans","p4-page-type-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/africa\/en\/wp-json\/wp\/v2\/posts\/56984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/africa\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/africa\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/africa\/en\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/africa\/en\/wp-json\/wp\/v2\/comments?post=56984"}],"version-history":[{"count":17,"href":"https:\/\/www.greenpeace.org\/africa\/en\/wp-json\/wp\/v2\/posts\/56984\/revisions"}],"predecessor-version":[{"id":57013,"href":"https:\/\/www.greenpeace.org\/africa\/en\/wp-json\/wp\/v2\/posts\/56984\/revisions\/57013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/africa\/en\/wp-json\/wp\/v2\/media\/57014"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/africa\/en\/wp-json\/wp\/v2\/media?parent=56984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/africa\/en\/wp-json\/wp\/v2\/categories?post=56984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/africa\/en\/wp-json\/wp\/v2\/tags?post=56984"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/africa\/en\/wp-json\/wp\/v2\/p4-page-type?post=56984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}