{"id":51355,"date":"2022-03-18T16:23:06","date_gmt":"2022-03-18T03:23:06","guid":{"rendered":"https:\/\/www.greenpeace.org\/aotearoa\/?page_id=51355"},"modified":"2024-07-11T12:02:28","modified_gmt":"2024-07-11T00:02:28","slug":"tips-on-getting-media","status":"publish","type":"page","link":"https:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/campaigning-tools\/tips-on-getting-media\/","title":{"rendered":"Tips on getting media"},"content":{"rendered":"\n                    <div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-8cf370e7 wp-block-group-is-layout-flex\">\n                    \n\n                    \n                            <div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n                            <div class=\"wp-block-button\">\n                                <a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/community.greenpeace.org.nz\/petition\/start?source=GPact\" target=\"_blank\" rel=\"noreferrer noopener\">\n                                    Start a campaign\n                                <\/a>\n                            <\/div>\n                            <\/div>\n                            \n                    <\/div>\n                    \n<p>You may already have good awareness of the local media scene. You can do some research if not, and dig a bit more into where people go for their local news. Is it the local paper, or the neighbourhood social media groups? Which paper has the biggest readership? Who are the local radio personalities?<\/p>\n\n<p>To get the lie of the land, you can:<\/p>\n\n<ul class=\"wp-block-list\"><li>Identify the journalists who write about environmental topics in your region<\/li><li>Monitor media mentions of your issue<\/li><li>Invite a journalist who writes about environmental issues in your region for coffee and a chat about the campaign &#8211; they might be looking for leads on a story.<\/li><\/ul>\n\n<h3 class=\"wp-block-heading\"><strong>Media releases<\/strong><\/h3>\n\n<p>Whenever you\u2019re organising an event or action during the campaign consider alerting the media. The main purpose is to share a perspective, information, or quotes, a journalist can&#8217;t get anywhere else. It needs to be to the point and economical with words. Journalists work in a busy fast moving environment, and just need the basic info.&nbsp;<\/p>\n\n<ul class=\"wp-block-list\"><li>Be clear on the what, when and who.<\/li><li>Write the quotes for them and they will use directly<\/li><li>What is the urgent thing right now? What&#8217;s the angle that makes this &#8216;news&#8217;?<\/li><li>Journalists are looking for people&#8217;s stories; do the work for them and share the stories of people with lived experience of the issue<\/li><li>Add a contact person and phone number<\/li><\/ul>\n\n<p>Send wide first to <a href=\"https:\/\/communitycomms.org.nz\/resources\/media-relations\/media-contact-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">media news desks<\/a>, and then follow up with individuals to check they saw it. Search for journalists who write about your issue, and send the release to them directly.&nbsp;<\/p>\n\n<p>Check out Community Comms Collective&#8217;s national media list: <a href=\"https:\/\/communitycomms.org.nz\/resources\/media-relations\/media-contact-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">Media contact list<\/a><\/p>\n\n<p>Some more tips on using a press release:&nbsp;<a href=\"https:\/\/www.themovementhub.org\/resources\/press-release\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Movement Hub<\/a><\/p>\n\n<p>An example Greenpeace release:&nbsp;<\/p>\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-greenpeace-aotearoa wp-block-embed-greenpeace-aotearoa\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"4vfKeKZQbq\"><a href=\"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/greenpeace-to-provide-free-mail-in-nitrate-water-testing\/\">Greenpeace to provide free mail-in nitrate water testing<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Greenpeace to provide free mail-in nitrate water testing&#8221; &#8212; Greenpeace Aotearoa\" src=\"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/greenpeace-to-provide-free-mail-in-nitrate-water-testing\/embed\/#?secret=WKy9pm3ke2#?secret=4vfKeKZQbq\" data-secret=\"4vfKeKZQbq\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>Speaking with media<\/strong><\/h3>\n\n<p>You may have an opportunity to speak with a journalist, be interviewed on the campaign, or asked for comment. No matter who it is take it, even for someone&#8217;s school project! It\u2019s a chance to get experience and comfortable speaking about the issue. <\/p>\n\n<p>Before an interview write down three main points you want to get across. If you have more time, or you\u2019re feeling nervous, practice with a friend with questions that may come up. Relax and focus on the message. <\/p>\n\n<h3 class=\"wp-block-heading\">Top tips to nail a media interview<\/h3>\n\n<p>Before the interview<\/p>\n\n<ul class=\"wp-block-list\"><li>Find out the length of your interview before you go on, and if the interviewer has a position on the issue<\/li><li>Prep 1+3: If listeners or viewers come away remembering one thing you said, what should it be? The best way to determine this is to write what\u2019s called a &#8216;1 plus 3&#8217;. The one is the absolute key thing you must get across. The 3s are additional key messages.<\/li><li>Do a brainstorm of some of the key or tricky questions you think they might ask (or you would ask) and prepare your responses<\/li><li>Ask a friend to help you do a practice run<\/li><\/ul>\n\n<p>During the interview:<\/p>\n\n<ul class=\"wp-block-list\"><li>Be confident, open, relaxed<\/li><li>Make eye contact<\/li><li>Build up to detail, don\u2019t dive straight in \u2013 assume the audience has zero knowledge<\/li><li>Try to avoid speeding up \u2013 take a breath<\/li><li>Don\u2019t make it personal with the interviewer \u2013 remember that you&#8217;re talking to your wider audience<\/li><li>If it\u2019s not a live interview, don\u2019t be afraid to say: &#8216;I don&#8217;t know about that, but I\u2019d be happy to find out and let you know.&#8217;<\/li><li>If the interviewer gives you a chance for a final comment you can repeat your key point in another way. <\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Alert the media whenever you\u2019re organising an event or action during your campaign.<\/p>\n","protected":false},"author":78,"featured_media":50870,"parent":149,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_planet4_optimize_post_is_variant":false,"_planet4_optimize_experiment_name":"","_planet4_optimize_variant_name":"","ep_exclude_from_search":false,"p4_hide_page_title_checkbox":"","p4_title":"","p4_subtitle":"","p4_description":"","background_image_id":"","background_image":"","p4_button_title":"","p4_button_link":"","p4_button_link_checkbox":"","p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"not set","p4_local_project":"not set","p4_basket_name":"not set","p4_department":"","footnotes":""},"categories":[10],"tags":[32],"class_list":["post-51355","page","type-page","status-publish","has-post-thumbnail","hentry","category-greenpeace","tag-peoplepower"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tips on getting media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/campaigning-tools\/tips-on-getting-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips on getting media\" \/>\n<meta property=\"og:description\" content=\"Alert the media whenever you\u2019re organising an event or action during your campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/campaigning-tools\/tips-on-getting-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Greenpeace Aotearoa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/greenpeace.nz\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-11T00:02:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2022\/02\/dc5079a6-dl220208got-009.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"799\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@GreenpeaceNZ\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/campaigning-tools\/tips-on-getting-media\/\",\"url\":\"https:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/campaigning-tools\/tips-on-getting-media\/\",\"name\":\"Tips on getting media\",\"isPartOf\":{\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/campaigning-tools\/tips-on-getting-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/campaigning-tools\/tips-on-getting-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2022\/02\/dc5079a6-dl220208got-009.jpg\",\"datePublished\":\"2022-03-18T03:23:06+00:00\",\"dateModified\":\"2024-07-11T00:02:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/campaigning-tools\/tips-on-getting-media\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/campaigning-tools\/tips-on-getting-media\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/campaigning-tools\/tips-on-getting-media\/#primaryimage\",\"url\":\"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2022\/02\/dc5079a6-dl220208got-009.jpg\",\"contentUrl\":\"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2022\/02\/dc5079a6-dl220208got-009.jpg\",\"width\":1200,\"height\":799,\"caption\":\"Greenpeace Global Oceans Treaty campaign on the Wellington waterfront in Wellington, New Zealand on Tuesday, 8 February 2022. Photo: Dave Lintott \/ lintottphoto.co.nz\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/campaigning-tools\/tips-on-getting-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/www.greenpeace.org\/aotearoa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Take action for people and planet\",\"item\":\"http:\/\/www.greenpeace.org\/aotearoa\/act\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Greenpeace Community: Start your own petition\",\"item\":\"http:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"A guide to campaigning\",\"item\":\"https:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/campaigning-tools\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Tips on getting media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/#website\",\"url\":\"https:\/\/www.greenpeace.org\/aotearoa\/\",\"name\":\"Greenpeace Aotearoa\",\"description\":\"Our mission is to ensure Earth\u2019s ability to nurture life in all its diversity.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.greenpeace.org\/aotearoa\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tips on getting media","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/campaigning-tools\/tips-on-getting-media\/","og_locale":"en_US","og_type":"article","og_title":"Tips on getting media","og_description":"Alert the media whenever you\u2019re organising an event or action during your campaign.","og_url":"https:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/campaigning-tools\/tips-on-getting-media\/","og_site_name":"Greenpeace Aotearoa","article_publisher":"https:\/\/www.facebook.com\/greenpeace.nz","article_modified_time":"2024-07-11T00:02:28+00:00","og_image":[{"width":1200,"height":799,"url":"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2022\/02\/dc5079a6-dl220208got-009.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@GreenpeaceNZ","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/campaigning-tools\/tips-on-getting-media\/","url":"https:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/campaigning-tools\/tips-on-getting-media\/","name":"Tips on getting media","isPartOf":{"@id":"https:\/\/www.greenpeace.org\/aotearoa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/campaigning-tools\/tips-on-getting-media\/#primaryimage"},"image":{"@id":"https:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/campaigning-tools\/tips-on-getting-media\/#primaryimage"},"thumbnailUrl":"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2022\/02\/dc5079a6-dl220208got-009.jpg","datePublished":"2022-03-18T03:23:06+00:00","dateModified":"2024-07-11T00:02:28+00:00","breadcrumb":{"@id":"https:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/campaigning-tools\/tips-on-getting-media\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/campaigning-tools\/tips-on-getting-media\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/campaigning-tools\/tips-on-getting-media\/#primaryimage","url":"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2022\/02\/dc5079a6-dl220208got-009.jpg","contentUrl":"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2022\/02\/dc5079a6-dl220208got-009.jpg","width":1200,"height":799,"caption":"Greenpeace Global Oceans Treaty campaign on the Wellington waterfront in Wellington, New Zealand on Tuesday, 8 February 2022. Photo: Dave Lintott \/ lintottphoto.co.nz"},{"@type":"BreadcrumbList","@id":"https:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/campaigning-tools\/tips-on-getting-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/www.greenpeace.org\/aotearoa\/"},{"@type":"ListItem","position":2,"name":"Take action for people and planet","item":"http:\/\/www.greenpeace.org\/aotearoa\/act\/"},{"@type":"ListItem","position":3,"name":"Greenpeace Community: Start your own petition","item":"http:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/"},{"@type":"ListItem","position":4,"name":"A guide to campaigning","item":"https:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/campaigning-tools\/"},{"@type":"ListItem","position":5,"name":"Tips on getting media"}]},{"@type":"WebSite","@id":"https:\/\/www.greenpeace.org\/aotearoa\/#website","url":"https:\/\/www.greenpeace.org\/aotearoa\/","name":"Greenpeace Aotearoa","description":"Our mission is to ensure Earth\u2019s ability to nurture life in all its diversity.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.greenpeace.org\/aotearoa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/pages\/51355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/comments?post=51355"}],"version-history":[{"count":10,"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/pages\/51355\/revisions"}],"predecessor-version":[{"id":62947,"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/pages\/51355\/revisions\/62947"}],"up":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/pages\/149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/media\/50870"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/media?parent=51355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/categories?post=51355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/tags?post=51355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}