{"id":1083,"date":"2017-06-15T11:17:00","date_gmt":"2017-06-14T23:17:00","guid":{"rendered":"http:\/\/www.greenpeace.org\/new-zealand\/press-release\/battle-of-the-parodies-fonterra-answers-greenpeace-video-spoof-with-parody-of-its-own\/"},"modified":"2024-07-12T09:06:29","modified_gmt":"2024-07-11T21:06:29","slug":"battle-of-the-parodies-fonterra-answers-greenpeace-video-spoof-with-parody-of-its-own","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/aotearoa\/story\/battle-of-the-parodies-fonterra-answers-greenpeace-video-spoof-with-parody-of-its-own\/","title":{"rendered":"Battle of the parodies – Fonterra answers Greenpeace video spoof with parody of its own"},"content":{"rendered":"
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\u201cOMG – Dairy Bosses discover climate change – 20 years too late\u201d <\/p>\n

Hot on the heels of Greenpeace\u2019s parody video about Pure Dairy, the industry leadership has countered with a parody of its own. <\/p>\n

The Dairy Action plan 2017-2018,<\/a> released Wednesday afternoon, in which Fonterra, Dairy NZ, Piglet and Pooh discover Climate Change. <\/p>\n

It\u2019s like AA Milne does PR. <\/p>\n

Walking through the 100 acre wood one day, the friends notice a set of melted footsteps in the snow. <\/p>\n

It could be a Woozle says Pooh. Or a Heffalump says Piglet. No, say their new friends Fonterra and DairyNZ. It\u2019s something even scarier. That\u2019s your environmental footprint. The earth is heating up. It\u2019s melting the snow.<\/p>\n

\"Piglet<\/p>\n

This report reads like Fonterra stumbled across an old press release written by a marketing intern in the 1990\u2019s. Binned because it was far too progressive for its time. <\/p>\n

Stop press – page one: \u201cClimate Change is a global problem.\u201d No kidding? <\/p>\n

Apparently \u201cthis plan is a concrete example of the dairy sector\u2019s commitment to continuous improvement in on farm environmental performance, and reducing GHG emissions in particular.\u201d <\/p>\n

Today\u2019s document is straight out of the political playbook for showing a deep commitment to solving a problem and doing sweet FA. <\/p>\n

They talk about \u201ccommitting to working together\u201d, \u201cmeaningful contributions\u201d, \u201craising awareness\u201d, \u201csupporting farmers\u201d and \u201csharing general findings.\u201d <\/p>\n

Active words without any action. Couched in the language of meaningless mitigation. <\/p>\n

Every country in the world, bar three, has agreed to set serious limits on their Greenhouse Gas Emissions to stop the earth\u2019s temperature change hitting two degrees. That\u2019s because of the catastrophic consequences if we don\u2019t.<\/p>\n