{"id":15008,"date":"2020-11-16T10:58:47","date_gmt":"2020-11-15T21:58:47","guid":{"rendered":"https:\/\/www.greenpeace.org\/new-zealand\/?p=15008"},"modified":"2024-07-12T12:08:43","modified_gmt":"2024-07-12T00:08:43","slug":"cokes-plastic-report-must-do-better","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/aotearoa\/story\/cokes-plastic-report-must-do-better\/","title":{"rendered":"Coke\u2019s plastic report: Must do better"},"content":{"rendered":"\n

Funny isn\u2019t it, seems there\u2019s no such thing as a plastic denier.<\/p>\n\n

Just about nobody on the entire planet is saying, \u201chey, you know what, let\u2019s do diddly squat about the plastic pollution crisis.\u201d <\/p>\n\n

Even billion dollar corporations who have the most to lose. <\/p>\n\n

That\u2019s probably \u2018cause they know that public opinion is so firmly in nature\u2019s corner on this one. 76 per cent of NZers<\/a> don\u2019t think businesses are doing enough to reduce their environmental impact.<\/p>\n\n

Which might explain why Coca Cola – an arch polluter, pumping out billions of single use plastic bottles annually – made a pact two years ago with well-respected international environmental watchdog – the Ellen MacArthur Foundation.<\/a><\/p>\n\n

MacArthur, a famous British yachtie who broke the record for solo world circumnavigation, got motivated to set up the foundation when she saw the extent of plastic in the ocean. <\/p>\n\n

Undoubtedly moved by that shocking statistic which you\u2019ve probably heard before but stands repeating: <\/strong>The equivalent of one dump truck full of plastic is tipped into the seas, every minute.<\/p>\n\n

What Coca Cola (valued at $US 70 Billion) promised – along with 99 other multinationals like Nestle and Pepsi –  was to end plastic pollution by creating a \u201ccircular economy\u201d – that is  a system where plastic packaging is kept in a \u201cclosed loop\u201d – with zero plastic ending up in the environment.<\/p>\n\n

One of the key elements of the Foundation\u2019s solution is developing a model where drink bottles and other packaging can simply be reused.<\/p>\n\n

Companies like Coke are usually quite cagey about their plastic footprint. The progress report revealed <\/a>that Coca Cola produces nearly three million metric tonnes of plastic in 2019.  <\/p>\n\n

It\u2019s hard to imagine. Picture 700-800 entire Westpac Trust Stadiums full to the brim with plastic bottles.<\/p>\n\n

Out of all of that three million metric tonnes of plastic packaging how much is reusable? <\/p>\n\n

3%.<\/p>\n\n

That\u2019s what Coke told the EMac Foundation. You know what else they said?<\/p>\n\n

In the section where Coca Cola was asked to describe their planned actions on the reuse of packaging it said \u201cNo action planned\u201d.<\/p>\n\n

Same again for the section on plans to reduce or eliminate plastic packaging. \u201cNo action planned\u201d.<\/p>\n\n

Want to know what they seemed most proud of according to the report? Changing the colour of Sprite bottles in some countries from \u201csignature green\u201d to clear, so they might be more easily recycled.<\/p>\n\n

Thing is, here and around the world, plastic recycling is something of a myth. It\u2019s a well intentioned idea that’s just not working. <\/p>\n\n

As the EMac Foundation says we can\u2019t recycle our way out of the plastic crisis.<\/p>\n\n

Another stat you\u2019ve probably heard a few times. Again, worth repeating. Only 9 percent of all the plastic ever made in the world has been recycled. <\/p>\n\n

What’s more, companies like Coke know this stuff inside out. It’s their business. Yet they keep pushing the broken down recycling barrow.<\/p>\n\n

Something you might hear Coca Cola crowing about in New Zealand is using recycled plastic pellets to make some of their bottles. The ones smaller than 1litre in size.<\/p>\n\n

This sounds great doesn\u2019t it? However because there are no facilities to turn old coke plastic bottles into new coke plastic bottles here, it just means we import tonnes more of this recycled plastic every year, and no less plastic gets thrown into our environment.<\/p>\n\n

Also listen carefully when Coca Cola talks about \u201creducing litter\u201d rather than reducing plastic. That\u2019s the sound of a massive corporate blaming everyone else for their pollution. <\/p>\n\n

What they really mean is: \u201cIt\u2019s not because we irresponsibly make more than 100 billion plastic single use bottles every year, it\u2019s those jolly litterbugs, our customers, who don\u2019t dispose of them properly.\u201d <\/p>\n\n

We don\u2019t know exactly how many plastic bottles end up in the environment  in New Zealand – a conservative guess is tens of millions every year.<\/p>\n\n

Kiwis are sold an estimated one billion single-use plastics drinks bottles a year, with Coca Cola the market leader. <\/p>\n\n

According to NZ research approximately 40 per cent of these bottles<\/a> end up going into landfill and the ocean. <\/p>\n\n

So what do we do about it?<\/p>\n\n

If corporations are only going to pay lip service to mending their ways then we need Government action on this.<\/p>\n\n

More than 45,000 kiwis have signed a Greenpeace petition asking the Government to ban single use drink bottles.<\/a>  Sign on. Be great to get that total up to 100 grand.<\/p>\n\n

The New Zealand government is currently taking submissions on plans to cut out other single-use plastic items like plastic cutlery and drink stirrers. <\/p>\n\n

The plastic waste minimisation draft proposal<\/a> doesn\u2019t include plastic bottles.<\/p>\n\n

Here\u2019s a chance for you to get in on the submission process.<\/a> We\u2019ve done most of the hard work for you. Just get it in before December 5 2020.<\/p>\n\n

That\u2019s the first bit of the solution – cut out the deadwood <\/p>\n\n

Then what we need to do is to nurture the buds of change.<\/p>\n\n

You can browse some of the reusable and refillable alternatives to plastic here in this great little discussion paper<\/a> by Hannah Blumhardt who\u2019s a bit of a guru on such matters.<\/p>\n\n

With all that covid recovery money jangling around in Grant Robertson\u2019s pocket, and the Labour Government all about \u201cbuilding back better<\/a>\u201d – let\u2019s invest in some reusables infrastructure.<\/p>\n\n

That could start with regional centres where reusable and refillable containers like glass bottles can be sorted and washed. <\/p>\n\n

A dearth of infrastructure is one of the obstacles to recreating a container deposit scheme like we used to have, where you get ten cents for every bottle returned.<\/p>\n\n

While it is very hard to find plastic denialists, there are definitely those who want to be seen to be doing something, while doing little or nothing at all.<\/p>\n\n

Our job is to make sure Governments and corporations are backing real solutions to the plastic crisis – banning single use bottles, setting up infrastructure for reusables – servicing a genuinely sustainable drinks industry – not just servicing lips.<\/p>\n\n

Ends<\/p>\n\t\t\t\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\n \t\t\t

\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tPETITION: Tell Coke to stop choking our ocean\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t

Single-use plastic bottles are one of the worst offenders. They are killing precious seabirds like toroa (albatross) and they wind up in landfills or incinerated offshore. Recycling is not working. To get serious about plastic we need to make Coca Cola turn off the plastic tap.<\/p>\n\t\t\t\t \n Take Action\n <\/a>\n \t\t\t<\/div>\n\t\t\t\t\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"

Just about nobody on the entire planet is saying, \u201chey, you know what, let\u2019s do diddly squat about the plastic pollution crisis.\u201d <\/p>\n","protected":false},"author":24,"featured_media":14997,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_planet4_optimize_post_is_variant":false,"_planet4_optimize_experiment_name":"","_planet4_optimize_variant_name":"","ep_exclude_from_search":false,"p4_og_title":"Coke\u2019s plastic report: Must do better -","p4_og_description":"","p4_og_image":"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2020\/07\/b7ccdc97-gp0stsj56_medium_res.jpg","p4_og_image_id":"14025","p4_seo_canonical_url":"","p4_campaign_name":"Plastics Free Future","p4_local_project":"PLASTICS Ban the bottle","p4_basket_name":"not set","p4_department":"","footnotes":""},"categories":[10],"tags":[27],"p4-page-type":[6],"class_list":["post-15008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greenpeace","tag-plastics","p4-page-type-story"],"yoast_head":"\nCoke\u2019s plastic report: Must do better<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.greenpeace.org\/aotearoa\/story\/cokes-plastic-report-must-do-better\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coke\u2019s plastic report: Must do better\" \/>\n<meta property=\"og:description\" content=\"Just about nobody on the entire planet is saying, \u201chey, you know what, let\u2019s do diddly squat about the plastic pollution crisis.\u201d\" \/>\n<meta property=\"og:url\" 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