{"id":16217,"date":"2021-04-21T12:13:27","date_gmt":"2021-04-21T00:13:27","guid":{"rendered":"https:\/\/www.greenpeace.org\/aotearoa\/?p=16217"},"modified":"2024-07-12T11:51:00","modified_gmt":"2024-07-11T23:51:00","slug":"coca-cola-pollution-source-oil-industry","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/aotearoa\/story\/coca-cola-pollution-source-oil-industry\/","title":{"rendered":"Coca-Cola it\u2019s time to stop your pollution at source"},"content":{"rendered":"\n

There is an old, now iconic, Coca-Cola commercial from 1971, called Hilltop<\/a> or as it\u2019s more commonly known as \u201cI\u2019d like to buy the world a Coke\u201d. The video features a diverse group of young people from all over the world holding glass bottles of Coke on a pristine hilltop. In it they sing, \u201cI\u2019d like to buy the world a home\u2026 to buy the world a Coke and keep it company. It\u2019s the real thing, what the world wants today.\u201d<\/p>\n\n

What\u2019s happening<\/strong><\/h3>\n\n

At this year\u2019s shareholder meeting, 50 years on, Coca-Cola wants to pretend that it\u2019s still on that hilltop, making us feel refreshed and joyful, full of nostalgia for its \u201cclassic\u201d brand. <\/p>\n\n

Meantime\u00a0activists around the world are protesting loudly<\/a>\u00a0\u2013 pointing out that thanks to the operations of companies like Coca Cola \u2013 the hilltop is now not only littered with single use plastic bottles, but increasingly being covered over with new fossil fuel infrastructure designed to make yet more throwaway plastic. That Coca-Cola\u2019s plastics problem is beyond being a litter and ocean problem. Plastic pollution is also a\u00a0climate, health and social justice issue<\/a>.<\/p>\n\n

\"Imported
A plastic bottle of Coca Cola stacks among imported plastic waste at a dumpsite in Mojokerto, East Java, Indonesia. \u00a9 Fully Syafi \/ Greenpeace<\/figcaption><\/figure>\n\n

Why it matters<\/strong><\/h3>\n\n

Few knew of the real consequences of the world Coca-Cola was setting out to build on that hilltop. The reality is, Coca-Cola has a major plastics problem and it\u2019s\u00a0threatening our personal and planetary health.<\/p>\n\n

In December 2020, following global clean ups and brand audits, Coca-Cola was named the world\u2019s worst plastic polluter for the third year in a row<\/a>. That means that no matter what beach you stand on, or which city block you stroll, you are most likely to find Coke-branded plastic posing a threat to both our waterways and communities. <\/p>\n\n

For decades, Coca-Cola and other consumer goods companies have relied on the myth of recycling to avoid responsibility for this pollution. They have played up recycled content as a way to continue using harmful single-use plastics, and put the onus on all of us to clean up their trash, while refusing to recognize that their plastic problem is beyond being solved by recycling or clean up initiatives.<\/p>\n\n

\"Coca
A Coke bottle sits along the banks of the Anacostia River. Single-use plastic is contaminating our food, our water, and the air we breathe. Trillions of drinks and snacks are sold in throwaway packaging each year, and more ends up in the environment than is recycled. The majority is dumped or burned. \u00a9 Tim Aubry \/ Greenpeace<\/figcaption><\/figure>\n\n

Its plastic addiction is also feeding climate change. As the fossil fuel industry\u2019s profitability continues to be undermined by worldwide action against greenhouse gas emissions, it has begun to see its salvation in a plastics boom \u2013 and a long-term partner in consumer goods companies like Coca-Cola. According to scientists, packaging already accounts for 40 percent of total plastic demand<\/a>, and the industry would like nothing more than to increase that dependence. <\/p>\n\n

If the fossil fuel industry continues to develop new extraction and processing capacity to meet the predicted plastics demand growth, society could become locked into high emissions, and the necessary 1.5 \u00b0C capstone goal to avoid the\u00a0worst impacts of climate change\u00a0will become impossible to meet.<\/p>\n\n

\"Ineos
Ineos and Braskem oil facilities in La Porte, Texas. As upstream profits in oil and gas production have declined, the fossil fuel industry has increasingly invested in petrochemical divisions as a potential bright spot, citing low price ethane feedstocks generated from the US fracking boom and increased demand for single-use plastics in the consumer goods sector. \u00a9 Aaron Sprecher \/ Greenpeace<\/figcaption><\/figure>\n\n

What needs to happen now<\/strong><\/h3>\n\n

So how does Coca-Cola get to that sunny hilltop? If Coca-Cola wants to show it cares about people, climate change and plastic pollution, it will immediately\u00a0end its toxic relationship with the fossil fuel industry<\/a>\u00a0and reliance on single-use plastics.<\/p>\n\n

If Coca-Cola wants to show it cares about the communities who are being hit hardest by the climate and pollution crises, it will end the production of plastics; production that disproportionately harms\u00a0low income communities and communities of colour. Coca-Cola must put its money where its mouth is and invest in systems of reuse that eliminate the\u00a0burden of toxic plastic pollution from these communities\u00a0so they have access to cleaner air and water, and can thrive in the communities they call home.<\/p>\n\n

If Coca-Cola truly wants to live up to its climate commitments, it must play no part in fuelling a planned fossil fuel petrochemical expansion that risks locking us into high emissions and the worst impacts of climate change. It must\u00a0end its toxic relationship with the fossil fuel industry<\/a>.<\/p>\n\n

It\u2019s time for Coca-Cola to\u00a0buy into refill and reuse systems for its products<\/a>. We need real solutions. It\u2019s what the world demands today.<\/p>\n\n

Robin Flaharty is Plastic Free Future campaigner with Greenpeace USA<\/em>.<\/p>\n\t\t\t\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\n \t\t\t

\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tPETITION: Ban Single-use Plastic Bottles\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t

Call on the NZ Government to ban unnecessary single-use plastic bottles* in NZ, and to incentivise reusable and refillable alternatives.<\/p>\n\t\t\t\t \n Take Action\n <\/a>\n \t\t\t<\/div>\n\t\t\t\t\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"

There is an old, now iconic, Coca-Cola commercial from 1971, called Hilltop or as it\u2019s more commonly known as \u201cI\u2019d like to buy the world a Coke\u201d. 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