{"id":16818,"date":"2021-07-28T08:06:21","date_gmt":"2021-07-27T20:06:21","guid":{"rendered":"https:\/\/www.greenpeace.org\/aotearoa\/?p=16818"},"modified":"2025-05-20T14:08:42","modified_gmt":"2025-05-20T02:08:42","slug":"suv-twin-cab-ute-marketing","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/","title":{"rendered":"Aggressive marketing has driven the rise of the double-cab ute on New Zealand streets \u2014 time to hit the brakes?"},"content":{"rendered":"\n<p>\u201cExplore your inner beast.\u201d That was the slogan used last year to sell the Ford Ranger. At 2.4 tonnes, that\u2019s a lot of \u201clight\u201d truck, but the stakes are rising. This year, the 3.5 tonne Ram 1500 \u201ceats utes for breakfast\u201d.<\/p>\n\n<p>Super-sized light trucks have landed in Aotearoa New Zealand. Eight out of the ten top-selling passenger vehicles are now utes or SUVs, with two-thirds registered for personal use.<\/p>\n\n<p>According to the <a href=\"https:\/\/www.transport.govt.nz\/statistics-and-insights\/household-travel\/\">Household Travel Survey<\/a>, many journeys previously made using much smaller cars (such as shopping trips) are now made in these vehicles.<\/p>\n\n<p>And despite the <a href=\"https:\/\/www.news.com.au\/technology\/environment\/climate-change\/ute-tax-farmers-and-tradies-outraged-in-new-zealand\/news-story\/07678da7a16c3201d72455df4663a1a0\">recent protests<\/a> from farmers and tradies about the so-called \u201cute tax\u201d, the double-cab light truck has become very much an urban vehicle.<\/p>\n\n<p>When we looked at the marketing videos for these vehicles in New Zealand, utes or pickups enjoyed the most \u201cmasculine\u201d marketing strategies. Themes of dominance and violence are strong: vehicles have names like \u201cRaptor\u201d and \u201cGladiator\u201d, and are referred to as \u201cmuscular\u201d and \u201cbeasts\u201d.<\/p>\n\n<p>Much of the advertising involves images of aggressive driving \u2014 skidding and jumping, with the vehicle generally shot from below, travelling fast at the camera. SUV marketing is slightly more unisex and emphasises safety, luxury and envy. <\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"RAM 1500: EATS UTES FOR BREAKFAST TVC (30 SEC)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/aSqMjuMiOIU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-trucks-versus-cars\">Trucks versus cars<\/h2>\n\n<p>But here\u2019s the problem: climate change is also super-sizing, as the recent extreme heat wave in the Pacific Northwest of the US and Canada and severe floods in Europe and elsewhere have reminded us.<\/p>\n\n<p>Light trucks on city streets are bad for the climate in two ways. Due to their weight and size, <a href=\"https:\/\/az659834.vo.msecnd.net\/eventsairaueprod\/production-harding-public\/6aae4e7307fa465b8fc580f927df8738\">they emit more CO\u2082 than other vehicles<\/a>: in a year\u2019s typical driving, 100 Ford Rangers would emit 90 tonnes more CO\u2082 than the same number of Toyota Corollas.<\/p>\n\n<p>And large vehicles affect the urgent shift to low-carbon modes of transport, by obstructing footpaths because they\u2019ve outgrown car parking, making cycling and walking more difficult and dangerous.<\/p>\n\n<p>Cyclists and pedestrians struck by one of these vehicles are roughly <a href=\"https:\/\/az659834.vo.msecnd.net\/eventsairaueprod\/production-harding-public\/6aae4e7307fa465b8fc580f927df8738\">twice as likely to die or be seriously injured<\/a> compared with a crash involving a small car.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-nature-as-marketing-tool\">Nature as marketing tool<\/h2>\n\n<p>Ironically (but deliberately), nature and the ability to connect with the countryside are an <a href=\"https:\/\/www.jstor.org\/stable\/40339086?seq=1#metadata_info_tab_contents\">enduring marketing theme<\/a> for selling large four-wheel-drive vehicles to urban dwellers.<\/p>\n\n<p>As cultural historian <a href=\"https:\/\/www.jstor.org\/stable\/3985799?seq=1#metadata_info_tab_contents\">William Rollins<\/a> has pointed out, SUV marketing has exploited and twisted a \u201cdeveloping environmental consciousness\u201d into demand for high-emission vehicles. In the process, time needed to develop cleaner vehicles was lost.<\/p>\n\n<p>In New Zealand, the shift to larger SUVs and utes has largely wiped out the fuel efficiency gains made over the past ten years. Globally, the SUV market was the <a href=\"https:\/\/www.iea.org\/commentaries\/carbon-emissions-fell-across-all-sectors-in-2020-except-for-one-suvs\">only industry sector<\/a> last year where CO\u2082 emissions continued to rise despite the pandemic.<\/p>\n\n<p>The growth in SUV sales has been identified as the <a href=\"https:\/\/www.iea.org\/commentaries\/growing-preference-for-suvs-challenges-emissions-reductions-in-passenger-car-market\">second-most-important reason<\/a> why CO\u2082 is continuing to rise.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-not-a-new-story\">Not a new story<\/h2>\n\n<p>But this isn\u2019t a new story. Detroit auto journalist Keith Bradsher\u2019s 2002 book, <a href=\"https:\/\/www.amazon.com\/High-Mighty-Dangerous-Rise-Suv\/dp\/B000A176P6\">High and Mighty: SUVs \u2013 the world\u2019s most dangerous vehicles and how they got that way<\/a>, documents the now familiar risks: high emissions, deadly to other drivers and pedestrians, and prone to fatal \u201crollovers\u201d.<\/p>\n\n<p>He also provides an extraordinary ethnography of the advertising strategy that formed around these vehicles \u2014 some of which now <a href=\"https:\/\/www.vice.com\/en\/article\/pkbxzg\/american-cars-are-now-almost-as-big-as-the-tanks-that-won-wwii\">rival the size of a WWII tank<\/a>.<\/p>\n\n<p>Marketed at our \u201creptilian\u201d instincts for safety, dominance and connection to the natural world, it had a strong <a href=\"https:\/\/plato.stanford.edu\/entries\/hobbes-moral\/\">Hobbesian<\/a> flavour. Life \u2013 particularly city life \u2013 is nasty, brutish and short. One must dominate or be dominated, even on that trek to the supermarket in search of cat food.<\/p>\n\n<p>Bradsher\u2019s interviews with marketing executives revealed a deliberate strategy to market these vehicles to consumers with higher levels of egotism, insecurity and status anxiety. New Zealand research with SUV drivers has also shown they were more likely to agree with the statement that \u201c<a href=\"https:\/\/www.australasiantransportresearchforum.org.au\/sites\/default\/files\/2006_Thomas_Walton.pdf\">most people would like a vehicle like mine<\/a>\u201d.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-auto-industry-goldmine\">Auto industry goldmine<\/h2>\n\n<p>New Zealand has been a dream market for urban light trucks. With weak emission standards and vehicle safety ratings that prioritise drivers over other road users, the regulatory frameworks have created an environment ripe for vehicle super-sizing.<\/p>\n\n<p>This, too, is a familiar story. The American pickup famously came about as a result of a trade war with Europe that locked foreign competitors out of the US market. The all-American pickup truck came to enjoy a range of exemptions from environmental and safety regulations.<\/p>\n\n<p>Since then they\u2019ve been a gold mine, with profits on SUVs and utes <a href=\"https:\/\/ieeexplore.ieee.org\/abstract\/document\/9450299\">much higher<\/a> than on cars, and the auto marketing machine swinging in heavily behind these vehicles.<\/p>\n\n<p>Around <a href=\"https:\/\/static1.squarespace.com\/static\/5ebd0080238e863d04911b51\/t\/5f21659998148a15d80ba9be\/1596024223673\/Upselling+Smoke+FINAL+23+07+20.pdf\">85% of Ford\u2019s ad spend<\/a> is now devoted to SUVs and utes. The <a href=\"https:\/\/www.zenithmedia.com\/wp-content\/uploads\/2019\/03\/Automotive-adspend-forecasts-2019-executive-summary.pdf\">US$35 billion<\/a> global auto marketing industry is now largely focused on selling them, including into emerging markets in India and Brazil.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-change-is-coming\">Change is coming<\/h2>\n\n<p>Big-budget marketing campaigns for these high-emission vehicles are now becoming a flashpoint over the role of the advertising sector in climate change.<\/p>\n\n<p>UK organisation <a href=\"https:\/\/www.badverts.org\/\">Badvertising<\/a>, which has called for an ad ban on the dirtiest third of these vehicles, argues advertising should be \u201cnamed and shamed\u201d like other industries that indirectly contribute to climate change (such as banking and investment).<\/p>\n\n<p>But the advertising industry itself may be part of the solution. Creatives working with governments on ambitious decarbonisation targets are speaking up about the \u201c<a href=\"https:\/\/www.thelancet.com\/journals\/lanplh\/article\/PIIS2542-5196(21)00035-8\/fulltext\">tide of misinformation<\/a>\u201d they face from corporate advertising.<\/p>\n\n<p>While marketing spends may still be weighted heavily in favour of the auto industry, there are ways of promoting smaller, cleaner, safer vehicles:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>make planetary health warnings compulsory in all advertising of high-emission products<\/li>\n\n\n\n<li>ban the marketing of the dirtiest third of those vehicles<\/li>\n\n\n\n<li>bring forward New Zealand\u2019s import ban on those same vehicles from 2035 to 2025<\/li>\n\n\n\n<li>establish low-emission zones in cities<\/li>\n\n\n\n<li>ban marketing of diesel vehicles that don\u2019t meet latest European emission standards.<\/li>\n<\/ul>\n\n<p>And finally, a big one: adopt <a href=\"https:\/\/static1.squarespace.com\/static\/5ebd0080238e863d04911b51\/t\/5fbfcb1408845d09248d4e6e\/1606404891491\/Advertising%E2%80%99s+role+in+climate+and+ecological+degradation.pdf\">new advertising codes of ethics<\/a> to end the promotion of high-carbon lifestyles and products.<\/p>\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n<p><em>Mia Wisniewski, Master of Public Health candidate at the University of Auckland, contributed to the research for this article. Analysis of SUV\/ute advertising themes in New Zealand was undertaken as part of her MPH thesis.<\/em><\/p>\n\n<p><a href=\"https:\/\/theconversation.com\/profiles\/kirsty-wild-1234115\">Kirsty Wild<\/a>, Senior Research Fellow, Public Health, <em><a href=\"https:\/\/theconversation.com\/institutions\/university-of-auckland-1305\">University of Auckland<\/a><\/em> and <a href=\"https:\/\/theconversation.com\/profiles\/alistair-woodward-12448\">Alistair Woodward<\/a>, Professor, School of Population Health, <em><a href=\"https:\/\/theconversation.com\/institutions\/university-of-auckland-1305\">University of Auckland<\/a><\/em><\/p>\n\n<p>This article is republished from <a href=\"https:\/\/theconversation.com\">The Conversation<\/a> under a Creative Commons license. Read the <a href=\"https:\/\/theconversation.com\/aggressive-marketing-has-driven-the-rise-of-the-double-cab-ute-on-new-zealand-streets-time-to-hit-the-brakes-165075\">original article<\/a>.<\/p>\n\n<p class=\"has-beige-100-background-color has-background has-medium-font-size\">This article\u00a0is a guest post and doesn&#8217;t necessarily represent the views of Greenpeace.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Super-sized light trucks have landed in Aotearoa New Zealand. Eight out of the ten top-selling passenger vehicles are now utes or SUVs, with two-thirds registered for personal use.<\/p>\n","protected":false},"author":6,"featured_media":51502,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_planet4_optimize_post_is_variant":false,"_planet4_optimize_experiment_name":"","_planet4_optimize_variant_name":"","ep_exclude_from_search":false,"p4_og_title":"Aggressive marketing has driven the rise of the double-cab ute on New Zealand streets \u2014 time to hit the brakes?","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"not set","p4_local_project":"not set","p4_basket_name":"not set","p4_department":"","footnotes":""},"categories":[10],"tags":[16],"p4-page-type":[6],"class_list":["post-16818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greenpeace","tag-climate","p4-page-type-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aggressive marketing has driven the rise of the double-cab ute on New Zealand streets \u2014 time to hit the brakes?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aggressive marketing has driven the rise of the double-cab ute on New Zealand streets \u2014 time to hit the brakes?\" \/>\n<meta property=\"og:description\" content=\"Super-sized light trucks have landed in Aotearoa New Zealand. Eight out of the ten top-selling passenger vehicles are now utes or SUVs, with two-thirds registered for personal use.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Greenpeace Aotearoa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/greenpeace.nz\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-27T20:06:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-20T02:08:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2022\/03\/db9eeaeb-gp1sx536_medium_res.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Young\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GreenpeaceNZ\" \/>\n<meta name=\"twitter:site\" content=\"@GreenpeaceNZ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Young\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/\"},\"author\":{\"name\":\"Nick Young\",\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/#\/schema\/person\/cd74b3cb7be5f23213b8b83730534221\"},\"headline\":\"Aggressive marketing has driven the rise of the double-cab ute on New Zealand streets \u2014 time to hit the brakes?\",\"datePublished\":\"2021-07-27T20:06:21+00:00\",\"dateModified\":\"2025-05-20T02:08:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/\"},\"wordCount\":1076,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2022\/03\/db9eeaeb-gp1sx536_medium_res.jpg\",\"keywords\":[\"Climate Change\"],\"articleSection\":[\"Greenpeace\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/\",\"url\":\"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/\",\"name\":\"Aggressive marketing has driven the rise of the double-cab ute on New Zealand streets \u2014 time to hit the brakes?\",\"isPartOf\":{\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2022\/03\/db9eeaeb-gp1sx536_medium_res.jpg\",\"datePublished\":\"2021-07-27T20:06:21+00:00\",\"dateModified\":\"2025-05-20T02:08:42+00:00\",\"author\":{\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/#\/schema\/person\/cd74b3cb7be5f23213b8b83730534221\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/#primaryimage\",\"url\":\"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2022\/03\/db9eeaeb-gp1sx536_medium_res.jpg\",\"contentUrl\":\"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2022\/03\/db9eeaeb-gp1sx536_medium_res.jpg\",\"width\":1200,\"height\":800,\"caption\":\"Greenpeace USA activists protested the New York City arrival of a 50,000-ton oil tanker carrying Russian fossil fuel products, in turn, financing Vladimir Putin's war in Ukraine. The tanker came from a Russian port and is carrying Russian fossil fuel products, it is sailing under the flag of Greece. The tanker entered Upper New York Bay just before the end of a 45 day grace period from President Biden.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/www.greenpeace.org\/aotearoa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Aggressive marketing has driven the rise of the double-cab ute on New Zealand streets \u2014 time to hit the brakes?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/#website\",\"url\":\"https:\/\/www.greenpeace.org\/aotearoa\/\",\"name\":\"Greenpeace Aotearoa\",\"description\":\"Our mission is to ensure Earth\u2019s ability to nurture life in all its diversity.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.greenpeace.org\/aotearoa\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/#\/schema\/person\/cd74b3cb7be5f23213b8b83730534221\",\"name\":\"Nick Young\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocJXAN_-aMrfD7T6ibEnGzjWzprHxw_WFoPiQQUe__I7aSNfu5_q=s96-c\",\"contentUrl\":\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocJXAN_-aMrfD7T6ibEnGzjWzprHxw_WFoPiQQUe__I7aSNfu5_q=s96-c\",\"caption\":\"Nick Young\"},\"description\":\"I've been doing digital at Greenpeace since before Facebook. Now the head of communications at Greenpeace Aotearoa. Follow me on Bluesky or Threads\",\"sameAs\":[\"https:\/\/www.greenpeace.org.nz\"],\"url\":\"https:\/\/www.greenpeace.org\/aotearoa\/author\/nyoung\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Aggressive marketing has driven the rise of the double-cab ute on New Zealand streets \u2014 time to hit the brakes?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Aggressive marketing has driven the rise of the double-cab ute on New Zealand streets \u2014 time to hit the brakes?","og_description":"Super-sized light trucks have landed in Aotearoa New Zealand. Eight out of the ten top-selling passenger vehicles are now utes or SUVs, with two-thirds registered for personal use.","og_url":"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/","og_site_name":"Greenpeace Aotearoa","article_publisher":"https:\/\/www.facebook.com\/greenpeace.nz","article_published_time":"2021-07-27T20:06:21+00:00","article_modified_time":"2025-05-20T02:08:42+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2022\/03\/db9eeaeb-gp1sx536_medium_res.jpg","type":"image\/jpeg"}],"author":"Nick Young","twitter_card":"summary_large_image","twitter_creator":"@GreenpeaceNZ","twitter_site":"@GreenpeaceNZ","twitter_misc":{"Written by":"Nick Young","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/#article","isPartOf":{"@id":"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/"},"author":{"name":"Nick Young","@id":"https:\/\/www.greenpeace.org\/aotearoa\/#\/schema\/person\/cd74b3cb7be5f23213b8b83730534221"},"headline":"Aggressive marketing has driven the rise of the double-cab ute on New Zealand streets \u2014 time to hit the brakes?","datePublished":"2021-07-27T20:06:21+00:00","dateModified":"2025-05-20T02:08:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/"},"wordCount":1076,"commentCount":0,"image":{"@id":"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2022\/03\/db9eeaeb-gp1sx536_medium_res.jpg","keywords":["Climate Change"],"articleSection":["Greenpeace"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/","url":"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/","name":"Aggressive marketing has driven the rise of the double-cab ute on New Zealand streets \u2014 time to hit the brakes?","isPartOf":{"@id":"https:\/\/www.greenpeace.org\/aotearoa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2022\/03\/db9eeaeb-gp1sx536_medium_res.jpg","datePublished":"2021-07-27T20:06:21+00:00","dateModified":"2025-05-20T02:08:42+00:00","author":{"@id":"https:\/\/www.greenpeace.org\/aotearoa\/#\/schema\/person\/cd74b3cb7be5f23213b8b83730534221"},"breadcrumb":{"@id":"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/#primaryimage","url":"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2022\/03\/db9eeaeb-gp1sx536_medium_res.jpg","contentUrl":"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2022\/03\/db9eeaeb-gp1sx536_medium_res.jpg","width":1200,"height":800,"caption":"Greenpeace USA activists protested the New York City arrival of a 50,000-ton oil tanker carrying Russian fossil fuel products, in turn, financing Vladimir Putin's war in Ukraine. The tanker came from a Russian port and is carrying Russian fossil fuel products, it is sailing under the flag of Greece. The tanker entered Upper New York Bay just before the end of a 45 day grace period from President Biden."},{"@type":"BreadcrumbList","@id":"https:\/\/www.greenpeace.org\/aotearoa\/story\/suv-twin-cab-ute-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/www.greenpeace.org\/aotearoa\/"},{"@type":"ListItem","position":2,"name":"Aggressive marketing has driven the rise of the double-cab ute on New Zealand streets \u2014 time to hit the brakes?"}]},{"@type":"WebSite","@id":"https:\/\/www.greenpeace.org\/aotearoa\/#website","url":"https:\/\/www.greenpeace.org\/aotearoa\/","name":"Greenpeace Aotearoa","description":"Our mission is to ensure Earth\u2019s ability to nurture life in all its diversity.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.greenpeace.org\/aotearoa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.greenpeace.org\/aotearoa\/#\/schema\/person\/cd74b3cb7be5f23213b8b83730534221","name":"Nick Young","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.greenpeace.org\/aotearoa\/#\/schema\/person\/image\/","url":"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocJXAN_-aMrfD7T6ibEnGzjWzprHxw_WFoPiQQUe__I7aSNfu5_q=s96-c","contentUrl":"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocJXAN_-aMrfD7T6ibEnGzjWzprHxw_WFoPiQQUe__I7aSNfu5_q=s96-c","caption":"Nick Young"},"description":"I've been doing digital at Greenpeace since before Facebook. Now the head of communications at Greenpeace Aotearoa. Follow me on Bluesky or Threads","sameAs":["https:\/\/www.greenpeace.org.nz"],"url":"https:\/\/www.greenpeace.org\/aotearoa\/author\/nyoung\/"}]}},"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/posts\/16818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/comments?post=16818"}],"version-history":[{"count":5,"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/posts\/16818\/revisions"}],"predecessor-version":[{"id":70422,"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/posts\/16818\/revisions\/70422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/media\/51502"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/media?parent=16818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/categories?post=16818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/tags?post=16818"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/p4-page-type?post=16818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}