{"id":1812,"date":"2017-01-08T00:00:00","date_gmt":"2017-01-07T12:00:00","guid":{"rendered":"http:\/\/www.greenpeace.org\/new-zealand\/press-release\/thumbs-up-for-controversial-greenpeace-tv-ad\/"},"modified":"2024-07-12T14:58:39","modified_gmt":"2024-07-12T02:58:39","slug":"thumbs-up-for-controversial-greenpeace-tv-ad","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/thumbs-up-for-controversial-greenpeace-tv-ad\/","title":{"rendered":"Thumbs up for controversial Greenpeace TV ad"},"content":{"rendered":"

The Dairy Industry has failed in its attempts to shut down a hard-hitting TV ad by Greenpeace.<\/p>\n

An advertising watchdog has ruled the campaign by New Zealand\u2019s largest environmental organisation, truthful and not misleading.<\/p>\n

Using kiwi kids splashing about in a clear stream,<\/a> the ad points out that 60 per cent of New Zealand\u2019s monitored rivers are now unfit to swim in.<\/p>\n

\u201cThe Government is allowing our precious rivers to be destroyed,\u201d says the advertisement.<\/p>\n

\u201cPrecious water supplies are being polluted by industrial dairy farming and massive irrigation schemes.\u201d<\/p>\n

The Advertising Standards Authority received a total of 12 complaints about the ad, including one from Dairy NZ.<\/p>\n

In a ruling (due to be released tomorrow) the Advertising Standards Authority has rejected each one of them.<\/p>\n

\u201cWe\u2019re not surprised by this decision,\u201d says Greenpeace\u2019s sustainable agriculture campaigner Genevieve Toop. \u00a0\u201cIt\u2019s simple. The more dairy cows there are, the more polluted our rivers and streams become.\u201d<\/p>\n

The ASA accepted Greenpeace\u2019s position that \u201cthe impact of industrial dairy farming on water quality is widely documented.\u201d<\/p>\n

\u201cThis is the message that the dairy industry has tried, and failed, to stop the public from hearing,\u201d says Toop.<\/p>\n

Attempts by the industrial dairying lobby to get the video banned actually had the opposite effect. It became known as \u201cthe ad they didn\u2019t want you to see\u201d.<\/p>\n

Following Dairy NZ\u2019s complaint, more than a quarter of a million New Zealanders went online and viewed it on Greenpeace\u2019s facebook page.<\/p>\n

The complaint laid by Dairy NZ claimed statements and images in the ad were \u201cfalse and misleading\u201d.<\/p>\n

These claims were thrown out.<\/p>\n

The ASA\u2019s complaints board agreed that the statements made in the advertisement \u201cwould not come as a surprise to most New Zealanders.\u201d<\/p>\n

Toop adds: \u201cWe would encourage Dairy NZ to concentrate its resources into addressing the very real problems of river degradation, rather than trying to pretend the problem doesn\u2019t exist.\u201d<\/p>\n

Greenpeace provided the ASA with a 13 page file of scientific evidence<\/a> pointing to nitrate and pathogen pollution of our waterways as a result of industrial dairying.<\/p>\n

Toop says the government\u2019s own figures show 62 per cent of New Zealand\u2019s monitored rivers are already unsafe for swimming.<\/p>\n

The Parliamentary Commissioner for the Environment has repeatedly drawn a clear link between industrial dairying and water pollution.<\/p>\n

\u201cIndustrial Dairying is being confronted with its own truth, and doesn\u2019t like it,\u201d says Toop.<\/p>\n

\u201cThe \u00a0decision by the ASA confirms that we have a major problem. Our ever-expanding dairy industry is \u00a0polluting our waterways with sediment, pathogens and nitrates.\u201d<\/p>\n

Toop says Greenpeace will continue to engage the public in the fight to stop the construction of big irrigation schemes. These would drain water from iconic rivers and lakes, using it to create even more industrial dairy farms.<\/p>\n

\u201cTheir failed complaint has only served to strengthen our resolve.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

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