{"id":1900,"date":"2016-12-06T00:00:00","date_gmt":"2016-12-05T12:00:00","guid":{"rendered":"http:\/\/www.greenpeace.org\/new-zealand\/press-release\/asa-rejects-challenge-to-greenpeaces-solar-tax-campaign\/"},"modified":"2024-07-12T09:06:44","modified_gmt":"2024-07-11T21:06:44","slug":"asa-rejects-challenge-to-greenpeaces-solar-tax-campaign","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/asa-rejects-challenge-to-greenpeaces-solar-tax-campaign\/","title":{"rendered":"ASA rejects challenge to Greenpeace\u2019s solar tax campaign"},"content":{"rendered":"

The Advertising Standards Authority (ASA) has ruled that a complaint about Greenpeace\u2019s use of the word \u201ctax\u201d to describe an extra charge for solar power has no grounds to proceed.<\/p>\n

In April, lines company Unison, which has a natural monopoly on the local transmission of\u00a0 electricity in the Hawke\u2019s Bay, Taupo and Rotorua, announced it would be increasing fees for any households generating their own electricity through technology like solar.<\/p>\n

Greenpeace New Zealand labelled the move a \u201ctax\u201d designed to discourage people from installing solar panels on their roofs.<\/p>\n

Greenpeace Executive Director, Russel Norman, says in the face of a climate emergency Unison is failing to meet social and environmental responsibilities to eliminate fossil fuel use and promote renewable energy and energy efficiency.<\/p>\n

\u201cWe need to get real about our changing climate. We simply can\u2019t keep hoping for the best while continuing to drill, frack and burn coal.\u00a0 We need tangible solutions, which includes supporting rapid uptake of clean energy like solar,\u201d he says.<\/p>\n

The ASA ruled that although Unison\u2019s network charges for solar don\u2019t fit the legal definition of the word \u201ctax\u201d, the word is considered appropriate by some because the charges are compulsory and are a demand on people\u2019s resources.<\/p>\n

\u201cGreenpeace says the charge on solar energy is a tax because it\u2019s a targeted and compulsory levy imposed on solar users in order to raise revenue for Unison. As a monopoly, residents in the Unison region effectively have no choice but to use its services, unless they were to go off the grid entirely,\u201d Norman says.<\/p>\n

\u201cThe move is a poorly thought out reaction to Unison feeling threatened by the rise of solar power in New Zealand. Instead of thinking innovatively about how people will be using and paying for distributed clean energy like solar in the near future, Unison simply tried to tax it.<\/p>\n

\u201cThis was a terrible mistake because it instantly presented Unison as a company interested\u00a0 in protecting the status quo, rather than a forward-thinking business that understands that solar power is now one the fastest growing energy sources in the world. Solar gives families and communities the power to manage their own electricity, it displaces dirty fuels like coal, and it can cut monthly power bills substantially.\u201d<\/p>\n

Norman says that paradoxically, solar customers are exactly the kind of informed consumers that Unison needs.<\/p>\n

\u201cThey move their demand to the middle of the day when the sun is shining and the load on the local network is lowest. The solar customers we spoke to showed us how they were moving their electricity use away from the evening peak, which is actually what Unison would like its customers to be doing.\u201d<\/p>\n

Unison\u2019s solar charges were met with national outrage, and in just four weeks more than 45,000 people signed a Greenpeace petition<\/a> asking New Zealand\u2019s electricity watchdog, the Electricity Authority (EA), to regulate to protect solar.<\/p>\n

Subsequently, New Zealand musician Tiki Taane took 45,000 paper suns to the EA in Wellington, each with the name of someone who signed the petition.<\/p>\n

Taane was showered with the paper suns in the reception while serenading the Authority with his song, Shine Your Love, which he wrote especially for the occasion.<\/p>\n

The unique petition delivery was made into a music video that has amassed tens of thousands of views. The petition has since passed 75,000 names.<\/p>\n<\/lite-youtube>\n

ENDS<\/p>\n","protected":false},"excerpt":{"rendered":"

Tuesday, December 6: The Advertising Standards Authority (ASA) has ruled that a complaint about Greenpeace\u2019s use of the word \u201ctax\u201d to describe an extra charge for solar power has no grounds to proceed.<\/p>\n","protected":false},"author":1,"featured_media":2315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_planet4_optimize_post_is_variant":false,"_planet4_optimize_experiment_name":"","_planet4_optimize_variant_name":"","ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[10],"tags":[29],"p4-page-type":[7],"class_list":["post-1900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greenpeace","tag-clean-energy","p4-page-type-press-release"],"yoast_head":"\nASA rejects challenge to 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