{"id":4708,"date":"2018-11-23T06:55:35","date_gmt":"2018-11-22T18:55:35","guid":{"rendered":"https:\/\/www.greenpeace.org\/new-zealand\/?p=4708"},"modified":"2024-07-12T15:09:27","modified_gmt":"2024-07-12T03:09:27","slug":"black-friday-breathe-take-a-break-the-planet-cant-handle-it-anymore","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/aotearoa\/story\/black-friday-breathe-take-a-break-the-planet-cant-handle-it-anymore\/","title":{"rendered":"Black Friday: Breathe, take a break \u2013 the planet can\u2019t handle it anymore"},"content":{"rendered":"<p>Black Friday and Cyber Monday are expected to generate billions of dollars in sales for clothing and other products this year. But this shopping bonanza also generates greater volumes of waste than ever. That is bad news for the environment.<\/p>\n<div id=\"attachment_4709\" style=\"width: 610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4709\" class=\"wp-image-4709 size-full\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2018\/11\/17e6a49d-132109_232785.jpg\" alt=\"\" width=\"600\" height=\"322\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2018\/11\/17e6a49d-132109_232785.jpg 600w, https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2018\/11\/17e6a49d-132109_232785-510x274.jpg 510w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-4709\" class=\"wp-caption-text\">Time out for fast fashion illustration \u00a9 Greenpeace<\/p><\/div>\n<p>Instead of chasing prey in the jungle like our ancestors did, we chase bargain clothing that seems like a good deal. Just look at the scenes that take place every year in American shopping malls on the fourth Friday of November, when people try to secure a favourable position in the queue outside shops in the early hours of the morning. One could say \u201cBlack Friday\u201d deserves its name: Every year dozens of people are crushed, even to death, as has happened in the past.<\/p>\n<p>Black Friday, followed by Cybermonday, are intended to mark the beginning of the big shopping season, when some people start buying gifts for Christmas. Both days use heavy price discounting and special offers to trigger a sense of urgency and \u201cexceptional opportunity\u201d to consumers, triggering low cost, high volume impulse buying and \u2013 as a result \u2013 overconsumption of unnecessary goods. Because it is so cheap, fast fashion is one of the highest selling product categories on Black Friday, with many major fashion brands and retail giants jumping on the bandwagon. While it is hard to resist the allure of the next must-have outfit, consumption research shows that the act of shopping only gives us a short burst of excitement, but no lasting reward. However, the environmental impact lingers and is all too real.<\/p>\n<div id=\"attachment_4710\" style=\"width: 734px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4710\" class=\"size-large wp-image-4710\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2018\/11\/39f85cb6-fast-fashion-the-rise-724x1024.jpg\" alt=\"\" width=\"724\" height=\"1024\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2018\/11\/39f85cb6-fast-fashion-the-rise-724x1024.jpg 724w, https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2018\/11\/39f85cb6-fast-fashion-the-rise-424x600.jpg 424w, https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2018\/11\/39f85cb6-fast-fashion-the-rise-768x1086.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2018\/11\/39f85cb6-fast-fashion-the-rise-966x1366.jpg 966w, https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2018\/11\/39f85cb6-fast-fashion-the-rise-241x340.jpg 241w, https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2018\/11\/39f85cb6-fast-fashion-the-rise.jpg 1240w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><p id=\"caption-attachment-4710\" class=\"wp-caption-text\">The rise of fast fashion illustration \u00a9 Greenpeace<\/p><\/div>\n<p>Greenpeace has shown that fashion production uses lots of precious fresh water and pollutes rivers and seas with toxic chemicals, long before it hits the shelves. We are also consuming and trashing clothing at a far higher rate than our planet can handle. Fashion retailers have been speeding up the turnaround of fashion trends since the 1980\u2019s, increasing the rate that we use and throw away clothes \u2013 the life cycle of consumer goods shortened by 50 percent between 1992 and 2002. A recent report shows that Hong Kongers throw out the equivalent of 1400 t-shirts a minute. Today\u2019s trends are tomorrow\u2019s trash.<\/p>\n<p>We are told that clothes can be recycled, but second hand markets are already overloaded with our unwanted clothes. Greenpeace research found that up to date and comprehensive figures on clothes waste are not easily available. However, we do know that in the EU 1.5 to 2 million tonnes of used clothing is generated annually, with only 10 to 12 percent of the best quality clothes re-sold locally and much of the rest likely to be exported to countries in the Global south. Some countries in East Africa, which currently import used clothing from Europe and the US, are considering restrictions to protect their local markets.<\/p>\n<div id=\"attachment_4711\" style=\"width: 610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4711\" class=\"size-full wp-image-4711\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2018\/11\/21f0b553-132121_232823.jpg\" alt=\"\" width=\"600\" height=\"315\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2018\/11\/21f0b553-132121_232823.jpg 600w, https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2018\/11\/21f0b553-132121_232823-510x268.jpg 510w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-4711\" class=\"wp-caption-text\">Fast Fashion \u2013 Environmental Impacts illustration<\/p><\/div>\n<p>Due to rising volumes of cheap, low-quality fast fashion, the second hand clothing system is on the brink of collapse. Technical solutions such as closed-loop recycling \u2013 which would make new fibres from old clothes \u2013 is nowhere near possible. Although there is currently much interest from fashion brands and designers and a lot of promising research, none of the technologies are commercially viable at this point. This means that, as the situation stands today, every garment we buy will eventually end up as waste, to be burned in incinerators or dumped in a landfill.<\/p>\n<p>The only solution is to reduce our levels of consumption. It could be as simple as taking a break from shopping on Black Friday to participate in global \u201cBuy Nothing Day\u201d. This symbolic day invites people to stop shopping for a day and reflect on what they really need. Greenpeace supports the message of \u201cBuy Nothing Day\u201d and is calling for \u201cTime out for Fast Fashion\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4712\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2018\/11\/4d8ab0d9-132120_232821.jpg\" alt=\"\" width=\"600\" height=\"322\" srcset=\"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2018\/11\/4d8ab0d9-132120_232821.jpg 600w, https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2018\/11\/4d8ab0d9-132120_232821-510x274.jpg 510w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>It\u2019s time to trash the throwaway-mentality and re-think what we really need in our wardrobes, instead of queueing up for the next cheap outfit. We can wear our clothes for longer, look after them, repair them, restyle and re-invent them, swap them with friends and pass them on. It\u2019s time for fashion brands to re-invent themselves and design clothes that we really need and enjoy wearing \u2013 designed for better quality, longevity and for re-use.<\/p>\n<p>This is the only way to make fashion fit for the future. Let\u2019s call timeout on fast fashion.<\/p>\n<p>Happy Buy Nothing Day!<\/p>\n<p>Dr. Kirsten Brodde is the Detox my Fashion Global Project Lead at Greenpeace Germany<\/p>\n\t\t\t<section\n\t\t\tclass=\"boxout post-143 \"\n\t\t\t\n\t\t>\n\t\t\t<a\n\t\t\t\tdata-ga-category=\"Take Action Boxout\"\n\t\t\t\tdata-ga-action=\"Image\"\n\t\t\t\tdata-ga-label=\"n\/a\"\n\t\t\t\tclass=\"cover-card-overlay\"\n\t\t\t\thref=\"https:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/\" \n\t\t\t><\/a>\n\t\t\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2023\/03\/3006d9b9-climatemarch030323_004-1024x684.jpg\"\n\t\t\t\t\t\tsrcset=\"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2023\/03\/3006d9b9-climatemarch030323_004-600x401.jpg 600w, https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2023\/03\/3006d9b9-climatemarch030323_004-1024x684.jpg 1024w, https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2023\/03\/3006d9b9-climatemarch030323_004-768x513.jpg 768w, https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2023\/03\/3006d9b9-climatemarch030323_004-1536x1025.jpg 1536w, https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2023\/03\/3006d9b9-climatemarch030323_004-2048x1367.jpg 2048w, https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2023\/03\/3006d9b9-climatemarch030323_004-2046x1366.jpg 2046w, https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2023\/03\/3006d9b9-climatemarch030323_004-510x340.jpg 510w\"\n\t\t\t\t\t\tsizes=\"(min-width: 1000px) 358px, (min-width: 780px) 313px, 88px\"\n\t\t\t\t\t\talt=\"A child is sitting on a woman&#039;s shoulders, walking in street, they have a sign that says Climate action now\" title=\"A child is sitting on a woman&#039;s shoulders, walking in street, they have a sign that says Climate action now\"\n\t\t\t\t\/>\n            \t\t\t<div class=\"boxout-content\">\n\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\tclass=\"boxout-heading medium\"\n\t\t\t\t\t\tdata-ga-category=\"Take Action Boxout\"\n\t\t\t\t\t\tdata-ga-action=\"Title\"\n\t\t\t\t\t\tdata-ga-label=\"n\/a\"\n\t\t\t\t\t\thref=\"https:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/\"\n\t\t\t\t\t\t\n\t\t\t\t\t>\n\t\t\t\t\t\tGreenpeace Community: Start your own petition\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p class=\"boxout-excerpt\">Create a petition for the environment and lead grassroots change for the health of Papat\u016b\u0101nuku. Start your campaign today.<\/p>\n\t\t\t\t                                    <a\n                        class=\"btn btn-primary\"\n                        data-ga-category=\"Take Action Boxout\"\n                        data-ga-action=\"Call to Action\"\n                        data-ga-label=\"n\/a\"\n                        href=\"https:\/\/www.greenpeace.org\/aotearoa\/act\/start-your-own-campaign\/\"\n                        \n                    >\n                        Take Action\n                    <\/a>\n                \t\t\t<\/div>\n\t\t\t\t\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"<p>Black Friday and Cyber Monday are expected to generate billions of dollars in sales for clothing and other products this year. But this shopping bonanza also generates greater volumes of&hellip;<\/p>\n","protected":false},"author":6,"featured_media":4711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_planet4_optimize_post_is_variant":false,"_planet4_optimize_experiment_name":"","_planet4_optimize_variant_name":"","ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[10],"tags":[],"p4-page-type":[6],"class_list":["post-4708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greenpeace","p4-page-type-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Black Friday: Breathe, take a break \u2013 the planet can\u2019t handle it anymore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.greenpeace.org\/aotearoa\/story\/black-friday-breathe-take-a-break-the-planet-cant-handle-it-anymore\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday: Breathe, take a break \u2013 the planet can\u2019t handle it anymore\" \/>\n<meta property=\"og:description\" content=\"Black Friday and Cyber Monday are expected to generate billions of dollars in sales for clothing and other products this year. But this shopping bonanza also generates greater volumes of&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.greenpeace.org\/aotearoa\/story\/black-friday-breathe-take-a-break-the-planet-cant-handle-it-anymore\/\" \/>\n<meta property=\"og:site_name\" content=\"Greenpeace Aotearoa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/greenpeace.nz\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-22T18:55:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-12T03:09:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2018\/11\/21f0b553-132121_232823.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"315\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nick Young\" \/>\n<meta name=\"twitter:card\" 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