{"id":601,"date":"2013-08-28T09:16:00","date_gmt":"2013-08-27T21:16:00","guid":{"rendered":"http:\/\/www.greenpeace.org\/new-zealand\/press-release\/youtube-takes-down-greenpeace-shell-video\/"},"modified":"2024-07-12T15:49:56","modified_gmt":"2024-07-12T03:49:56","slug":"youtube-takes-down-greenpeace-shell-video","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/aotearoa\/story\/youtube-takes-down-greenpeace-shell-video\/","title":{"rendered":"YouTube takes down Greenpeace Shell video"},"content":{"rendered":"
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Video of our rather hilarious hijack of Sunday’s Shell-sponsored Formula 1 ceremony has been pulled by YouTube following a “Copyright” (AKA “Embarrassment”) complaint. While the take down appears to have been ordered by the Formula 1 organisers, we suspect Shell is pleased. They may even be behind it. Now, why would we think that?<\/p>\n

Well, it wouldn’t be the first time that a corporation has tried to silence a Greenpeace parody or critical piece by claiming they own their name and therefore any content mentioning them.<\/p>\n

Nestle attempted that with a video we made exposing Kit Kat’s complicity in forest destruction,<\/a> and the result was one of the greatest Social Media brand meltdowns ever: a case study today in how NOT to respond to criticism<\/a> on the internet. Shell may not have gotten the memo.<\/p>\n

Before being pulled, the Formula 1 video had earned nearly a quarter of a million views in just over 36 hours<\/span>. If you’re curious why, you can see it here:<\/p>\n