{"id":63456,"date":"2024-04-27T07:54:00","date_gmt":"2024-04-26T19:54:00","guid":{"rendered":"https:\/\/www.greenpeace.org\/aotearoa\/?p=63456"},"modified":"2025-06-05T07:35:27","modified_gmt":"2025-06-04T19:35:27","slug":"4-false-solutions-that-wont-solve-the-plastic-pollution-crisis","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/aotearoa\/story\/4-false-solutions-that-wont-solve-the-plastic-pollution-crisis\/","title":{"rendered":"4 false solutions that won\u2019t solve the plastic pollution crisis"},"content":{"rendered":"\n<p>Plastic pollution has managed to invade even the\u00a0<a href=\"https:\/\/www.greenpeace.org\/international\/publication\/16899\/microplastics-in-the-antarctic\/\" target=\"_blank\" rel=\"noreferrer noopener\">most remote areas of our environment<\/a>\u00a0and has also been reported in\u00a0<a href=\"https:\/\/magazine.hms.harvard.edu\/articles\/microplastics-everywhere\" target=\"_blank\" rel=\"noreferrer noopener\">several tissues of the human body<\/a>.\u00a0<a href=\"https:\/\/www.grida.no\/resources\/6923\" target=\"_blank\" rel=\"noreferrer noopener\">Plastic production levels have exploded since the 1950s<\/a>\u00a0and continue to rise. The problem is so pervasive and daunting that we sometimes find ourselves placing a little too much hope in solutions that aren\u2019t really solutions at all.<\/p>\n\n<p>As is often the case, industry and the major polluters (big brands, fossil fuel and petrochemical companies) are lying in wait to\u00a0<a href=\"https:\/\/changingmarkets.org\/report\/talking-trash-the-corporate-playbook-of-false-solutions-to-the-plastic-crisis\/\" target=\"_blank\" rel=\"noreferrer noopener\">promote false solutions that allow them to continue business as usual<\/a>\u00a0and continue to make indecent profits and pollute with impunity while continuing to deny their responsibility. From recycling to bioplastics, here are 4 examples of approaches that fail to tackle the scale of the global plastic pollution crisis.<\/p>\n\n<h2 class=\"wp-block-heading\">1. Recycling<\/h2>\n\n<p>Recycling has long been heralded as a solution to reduce plastic waste. Especially by\u00a0<a href=\"https:\/\/www.just-drinks.com\/news\/coca-cola-hbc-nestle-danone-under-fire-over-greenwashing-claims\/#:~:text=Ancient%20Greece's%20Vineyards-,Coca%2DCola%20HBC%2C%20Nestl%C3%A9%2C%20Danone%20under%20fire%20over%20%E2%80%9C,false%20idea%20of%20environmental%20neutrality%E2%80%9D.\" target=\"_blank\" rel=\"noreferrer noopener\">corporations like Coca-Cola, PepsiCo, Nestl\u00e9, and Unilever<\/a>, and industry front groups who promote plastic recycling as the solution to plastic waste for decades.<\/p>\n\n<p>However, the reality is far from ideal. Globally,\u00a0<a href=\"https:\/\/www.greenpeace.org\/usa\/news\/new-greenpeace-report-plastic-recycling-is-a-dead-end-street-year-after-year-plastic-recycling-declines-even-as-plastic-waste-increases\/\" target=\"_blank\" rel=\"noreferrer noopener\">only 9% of plastic gets recycled<\/a>. The rest is burned, buried, or ends up in the environment, including at sea. Even in the most advanced countries in this field,\u00a0<a href=\"https:\/\/www.oecd.org\/environment\/plastic-pollution-is-growing-relentlessly-as-waste-management-and-recycling-fall-short.htm\" target=\"_blank\" rel=\"noreferrer noopener\">the recycling rate for plastics collected by households is often far less than 50%<\/a>, with very little of that converted back into packaging. Additionally, the quality of recycled plastic is often inferior, making it less desirable for manufacturers. Relying on recycling perpetuates the linear \u201ctake-make-dispose\u201d model of consumption, rather than addressing the root cause of overproduction and consumption of plastic.<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2024\/04\/f7f3dc47-gp0stx25l.jpg\" alt=\"Waste Management and Recycling in Bogot\u00e1, Colombia. \u00a9 Juan Pablo Eijo \/ Greenpeace\" class=\"wp-image-66586\" title=\"Waste Management and Recycling in Bogot\u00e1, Colombia. \u00a9 Juan Pablo Eijo \/ Greenpeace\"\/><figcaption class=\"wp-element-caption\">Waste management and recycling in Bogot\u00e1, Colombia.<\/figcaption><\/figure>\n\n<p>Chemical recycling, touted as a revolutionary solution by industry representatives \u2013 such as\u00a0<a href=\"https:\/\/plasticseurope.org\/sustainability\/circularity\/recycling\/chemical-recycling\/\" target=\"_blank\" rel=\"noreferrer noopener\">PlasticsEurope, the European lobby for plastics producers here<\/a>, involves breaking down plastic into its molecular components to create new materials. But the process is energy-intensive and relies on complex chemical reactions, raising concerns about environmental impact and scalability. Moreover, chemical recycling still produces by-products and emissions, contributing to pollution in different forms.<\/p>\n\n<p>Mechanical and chemical recycling of plastic waste fails because\u00a0<a href=\"https:\/\/www.greenpeace.org\/usa\/news\/new-greenpeace-report-plastic-recycling-is-a-dead-end-street-year-after-year-plastic-recycling-declines-even-as-plastic-waste-increases\/\" target=\"_blank\" rel=\"noreferrer noopener\">plastic waste is extremely difficult to collect, virtually impossible to sort for recycling, environmentally harmful<\/a>\u00a0to reprocess, often made of and contaminated by toxic materials, and not economical to recycle.<\/p>\n\n<h2 class=\"wp-block-heading\">2. Clean-up initiatives<\/h2>\n\n<p>Beach clean-ups and river sweeps are commendable efforts to remove plastic waste from the environment. The most famous initiative of this type is undoubtedly\u00a0<a href=\"https:\/\/www.reuters.com\/business\/environment\/ocean-cleanup-struggles-fulfill-promise-scoop-up-plastic-sea-2021-09-16\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Ocean Cleanup, a nonprofit organisation founded by Boyan Slat<\/a>, with the mission of developing advanced technologies to rid the world\u2019s oceans of plastic pollution thanks to passive ocean cleanup systems, which utilise natural oceanic forces such as currents and wind to capture and concentrate plastic debris. The project\u2019s history is\u00a0<a href=\"https:\/\/www.abc.net.au\/news\/science\/2023-03-17\/ocean-cleanup-plastic-pollution-great-pacific-garbage-patch\/102075810\" target=\"_blank\" rel=\"noreferrer noopener\">littered with failures, and it is regularly criticised<\/a>.<\/p>\n\n<p>Seeing the results of clean-up operations is always gratifying and heart-warming. Greenpeace organisations and the people who work or volunteer for them\u00a0support and take part in clean-up initiatives\u00a0in different parts of the world.<\/p>\n\n<p>However, these initiatives \u2013 including The Ocean Cleanup and the millions of dollars raised by the organisation \u2013 are akin to\u00a0<a href=\"https:\/\/www.dw.com\/en\/waves-of-waste-the-harsh-truth-about-ocean-plastic\/a-67370326\" target=\"_blank\" rel=\"noreferrer noopener\">mopping the floor while the tap is still running<\/a>. They address the symptoms of plastic pollution but do little to prevent its continuous influx into ecosystems. Without upstream interventions to curb plastic production and consumption, clean-up efforts will remain a perpetual cycle, unable to keep pace with the sheer volume of plastic entering the environment.<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2024\/04\/02b8d2ff-gp0sttls5.jpg\" title=\"Greenpeace activists scaled Fonterra\u2019s Te Rapa dairy processing factory, unfurling a 160 square metre banner reading \u2018Fonterra\u2019s methane cooks the climate.\u2019\" alt=\"Revisiting Beaches after Clean-up in Greece. \u00a9 Constantinos Stathias \/ Greenpeace\" class=\"wp-image-66587\" title=\"Revisiting Beaches after Clean-up in Greece. \u00a9 Constantinos Stathias \/ Greenpeace\"\/><figcaption class=\"wp-element-caption\">In September 2018, as part of the Break Free From Plastic global brand audit conducted in 42 countries on six continents, Greenpeace Greece cleaned up the beach of Charakas, in Evia, Greece. The volunteers collected data for 3,000 pieces of plastic and exposed the companies whose plastic products had ended up where they shouldn\u2019t be. In April 2019, we revisited the beach to record its condition and plastic has already returned in large quantities.<\/figcaption><\/figure>\n\n<p>These initiatives can be\u00a0<a href=\"https:\/\/brandaudit.breakfreefromplastic.org\/brand-audit-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">very useful when they make it possible to identify the most common sources of plastic pollution<\/a>\u00a0and which companies are the biggest contributors to plastic pollution. Indeed in this case the goal is precisely to\u00a0<a href=\"https:\/\/www.greenpeace.org\/philippines\/press\/56238\/brand-audit-2022-greenpeace-ph-calls-on-world-leaders-to-hold-worst-plastic-polluters-accountable\/\" target=\"_blank\" rel=\"noreferrer noopener\">hold companies accountable for the plastic waste generated by their products and packaging<\/a>\u00a0and push for systemic change.<\/p>\n\n<h2 class=\"wp-block-heading\">3. Bioplastics<\/h2>\n\n<p>Bioplastics are defined as plastic materials that are either partly or wholly derived from renewable biomass like plants or are biodegradable or are both. Biodegradable plastics seem like a promising solution to the plastic pollution problem but\u00a0<a href=\"https:\/\/www.greenpeace.org\/static\/planet4-eastasia-stateless\/84075f56-biodegradable-plastics-report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">they\u2019re not a silver bullet<\/a>.\u00a0<\/p>\n\n<p>While these plastics can break down into smaller pieces over time,\u00a0they often require specific conditions to do so, such as high temperatures and certain microbes that are not readily available in most environments. Researchers find many\u00a0<a href=\"https:\/\/www.frontiersin.org\/news\/2022\/11\/03\/60-of-home-compostable-plastic-doesnt-fully-break-down-ending-up-in-our-soil\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cbiodegradable\u201d plastics end up in landfills or oceans, where they persist for years without degrading significantly<\/a>. According to studies, they can create a lot of\u00a0<a href=\"https:\/\/www.ehn.org\/bioplastics-2667365197.html\" target=\"_blank\" rel=\"noreferrer noopener\">nano- and micro-plastics<\/a>.<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2024\/04\/1e73ec59-gp1suwks.jpg\" title=\"Greenpeace activists scaled Fonterra\u2019s Te Rapa dairy processing factory, unfurling a 160 square metre banner reading \u2018Fonterra\u2019s methane cooks the climate.\u2019\" alt=\"Compostable Bags Reducing Single Use Plastic in stores in Washington D.C. \u00a9 Tim Aubry \/ Greenpeace\" class=\"wp-image-66588\" title=\"Compostable Bags Reducing Single Use Plastic in stores in Washington D.C. \u00a9 Tim Aubry \/ Greenpeace\"\/><figcaption class=\"wp-element-caption\">Compostable bags for items in a US grocery store in Washington D.C.<\/figcaption><\/figure>\n\n<p>Moreover,\u00a0<a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC8424513\/\">the production of biodegradable plastics can still rely on fossil fuels<\/a>. Bioplastics use should not put food security (or food sovereignty) at risk: in other words, land being used to grow or source material for bio-plastics should not compete with land needed for producing food and feeding local communities. The\u00a0<a href=\"https:\/\/europe.oceana.org\/wp-content\/uploads\/sites\/26\/2022\/11\/FACTSHEET-BIOPLASTIC-REMAINS-PLASTIC.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">social and ecological footprint<\/a>\u00a0of bioplastics is not neutral.<\/p>\n\n<p>In the context of waste prevention and recycling, proposing to replace fossil-based plastics with bio-based equivalents risks distracting from and delaying real source reduction solutions by promoting the production of plastic from other sources rather than reducing use of plastics. Ultimately, bioplastics replace a single-use petroleum-based plastic with another single-use bioplastic product. The only solution to our disposable culture is a large-scale transition to a reuse and refill economy.<\/p>\n\n<h2 class=\"wp-block-heading\">4. Plastic-eating bacteria<\/h2>\n\n<p>Yes, you read that right. The discovery of\u00a0<a href=\"https:\/\/www.theguardian.com\/environment\/2023\/sep\/28\/plastic-eating-bacteria-enzyme-recycling-waste\" target=\"_blank\" rel=\"noreferrer noopener\">plastic-eating bacteria by Japanese scientists in 2001<\/a>\u00a0sparked hope for a natural solution to plastic pollution. Judging by the<a href=\"https:\/\/www.digitaltrends.com\/news\/plastic-eating-bacteria-wont-save-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0many articles and posts on the subject that regularly go viral on social networks<\/a>, this is still the case.<\/p>\n\n<p>However, deploying these microbes in the environment poses significant risks. Introducing those that have been\u00a0<a href=\"https:\/\/new.nsf.gov\/news\/genetically-modified-bacteria-break-down-plastics\" target=\"_blank\" rel=\"noreferrer noopener\">genetically modified<\/a>\u00a0into ecosystems could have unforeseen consequences, disrupting delicate ecological balances. Moreover, the efficacy of these bacteria in degrading plastic on a large scale remains uncertain. While plastic-eating bacteria have shown promising results in the highly restricted and specific environment of the scientific laboratory, extending the process to industrial scale is a completely different story (which may remind you of other false solutions, such as\u00a0<a href=\"https:\/\/www.greenpeace.org\/aotearoa\/story\/great-carbon-capture-scam\/\">carbon capture and storage<\/a>\u00a0or\u00a0<a href=\"https:\/\/www.scientificamerican.com\/article\/why-nuclear-fusion-wont-solve-the-climate-crisis\/\" target=\"_blank\" rel=\"noreferrer noopener\">nuclear fusion<\/a>).<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-international-stateless\/2024\/04\/48e3d440-gp1suvkl.jpg\" alt=\"Microplastic under the Microscope. \u00a9 Greenpeace\" class=\"wp-image-66589\" title=\"Microplastic under the Microscope. \u00a9 Greenpeace\"\/><figcaption class=\"wp-element-caption\">Microplastics under the microscope from water samples taken by Greenpeace Germany from the River Rhine.<\/figcaption><\/figure>\n\n<p>Finally, relying on biological agents to clean up our mess is once again akin to treating symptoms rather than addressing the underlying problem of excessive plastic usage.<\/p>\n\n<p>Recycling, clean-ups, bioplastics, or plastic-eating bacteria all have limitations and drawbacks that underscore the need for a paradigm shift. What people and the planet urgently need is a\u00a0<a href=\"https:\/\/www.greenpeace.org\/aotearoa\/story\/greenpeace-demands-for-a-strong-global-plastics-treaty-2\/\">global Plastics Treaty that tackles plastic pollution at its source<\/a>\u00a0by drastically reducing production and massively enabling reuse and refill systems.\u00a0<\/p>\n\n<p><a href=\"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/8-in-10-people-support-cut-in-plastic-production-ahead-of-global-plastics-treaty-talks-in-ottawa\/\">Eight out of 10 people support cutting plastic production<\/a>. Governments must listen to them.<\/p>\n<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_19_17\" class=\"gfield gfield--type-email gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_19_17'>Email<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_text\">(Required)<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_17' id='input_19_17' type='email' value='' class='large'   placeholder='Email' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_19_51\" class=\"gfield gfield--type-select gfield--width-quarter gf_phone_country field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_19_51'>Country<\/label><div class='ginput_container ginput_container_select'><select name='input_51' id='input_19_51' class='large gfield_select'     aria-invalid=\"false\" ><option value='NZ' >NZ<\/option><\/select><\/div><\/div><div id=\"field_19_52\" class=\"gfield gfield--type-text gfield--width-three-quarter gf_phone field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_19_52'>Phone<\/label><div class='ginput_container ginput_container_text'><input name='input_52' id='input_19_52' type='text' value='' class='large'    placeholder='Phone'  aria-invalid=\"false\"   \/><\/div><\/div><fieldset id=\"field_19_46\" class=\"gfield gfield--type-checkbox gfield--type-choice gfield--width-full field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible custom-control\"  data-field-class=\"custom-control\" ><legend class='gfield_label gform-field-label gfield_label_before_complex' >Consent<\/legend><div class='ginput_container ginput_container_checkbox'><div class='gfield_checkbox ' id='input_19_46'><div class='gchoice gchoice_19_46_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_46.1' type='checkbox'  value='Checked' checked='checked' id='choice_19_46_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_19_46_1' id='label_19_46_1' class='gform-field-label gform-field-label--type-inline'>I&#8217;d like to take urgent action for the Earth. Please send me updates and action alerts by email. You can opt out via a link in all our regular emails. <br \/><br \/>Greenpeace believes you have a right to privacy on the web, and your data is safe with us. 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$(\"input[class='gform_button button']\").attr(\"disabled\", true);\n            $(\"input[class='gf_phone']\").css(\"border-color\", \"red\");\n            $(\"div[class='gfield_description validation_message gfield_validation_message phone']\")\n                .text(customErrorMessage)\n                .show()\n            console.log(\"red\");\n\n        }\n    }\n}\nconst cleanData = function (value) {\n    let cleanValue = value.replace(\"&\", \"and\").replace(\/[!@#$%^*()_+=<>]\/g, \"\");\n    return cleanValue;\n};\n\/\/ On submit Phone Validation function\nconst formatPhoneNumber = function (input) {\n    const phone = {\n        phone_number: \"\",\n        transformed_phone: \"\",\n        mobile: \"\",\n        landline: \"\",\n    };\n    try {\n        const phoneNumber = new libphonenumber.parsePhoneNumber(input, country);\n        if (typeof phoneNumber == \"undefined\") {\n            if (debug) {\n                console.log(\"phoneNumber is undefined\");\n            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Number\");\n                }\n                return phone;\n            }\n        }\n    } catch (error) {\n        if (debug) {\n            console.log(`Debug: Phone Function Error: ${error}`);\n        }\n        return phone;\n    }\n};\n\n\/\/ Add div bellow phone input for Alert message\n$(\"input[class='gf_phone']\").after('<div class=\"gfield_description validation_message gfield_validation_message phone\" style=\"display:none\"><\/div>');\n\/\/ AsYouType PhoneNumber validation\nconst inputPhoneValidator = function (input) {\n    \/\/ let inputNumber = $(this).val(); \/\/ get input value\n    let asYouType = new libphonenumber.AsYouType(country); \/\/country var as defined by selector\n    asYouType.input(input);\n    if (debug) {\n        console.log(`inputnumber = ${input}`);\n    }\n    if (input != \"\" && asYouType.isValid() == false) {\n        validationErrors(\n            $(\"input[class='gf_phone']\"),\n            \"phoneLength\",\n            \"This is not a valid \" + country + \" number.\"\n        );\n    } else {\n        if (debug) {\n            console.log(\"Phone Ok\");\n        }\n        validationErrors($(\"input[class='gf_phone']\"), \"phoneLength\", \"ok\");\n    }\n\n    if (debug) {\n        console.log(`Selected Country = ${asYouType.country}`);\n        console.log(`Valid Phone = ${asYouType.isValid()}`);\n    }\n};\n\n\/\/ On Input field change run asYouType phone validator\n\/\/document\n\/\/.getElementsByName(\"input_22\")\ndocument\n    .querySelector('.gf_phone').lastElementChild.lastElementChild\n    .addEventListener(\"input\", function (event) {\n        let inputNumber = $(this).val(); \/\/ get input value\n        if (debug) {\n            console.log(inputNumber);\n        }\n        inputPhoneValidator(inputNumber);\n    });\n\n\/\/ Get Country Dropdown slection and update var for use in asYouType function\ndocument\n    .querySelector('.gf_phone_country')\n    .addEventListener(\"input\", function (event) {\n  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