{"id":68589,"date":"2025-02-27T11:55:23","date_gmt":"2025-02-26T22:55:23","guid":{"rendered":"https:\/\/www.greenpeace.org\/aotearoa\/?p=68589"},"modified":"2025-02-27T11:55:31","modified_gmt":"2025-02-26T22:55:31","slug":"the-new-zealand-tourism-conundrum-how-the-luxon-government-simultaneously-touts-and-destroys-nz-nature","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/aotearoa\/story\/the-new-zealand-tourism-conundrum-how-the-luxon-government-simultaneously-touts-and-destroys-nz-nature\/","title":{"rendered":"The New Zealand tourism conundrum: how the Luxon government simultaneously touts and destroys NZ nature"},"content":{"rendered":"\n

My three year old daughter can\u2019t tell the difference between Scotland and Auckland. It\u2019s hard for her to understand that her grandparents live in a place on the other side of the world when it sounds just like the city we call home.<\/p>\n\n

Maybe it started making more sense when we picked up my in-laws from Auckland Airport. My daughter and I took a square piece of packing cardboard and made a sign – Welcome Grandma + Grandad! She\u2019d painted most of it blue, her favourite colour.<\/p>\n\n

As we waited for the grandparents to emerge from the automatic doors, the airport displayed its own sign. A welcome message to all arrivals to kindly respect Aotearoa New Zealand, our home.<\/p>\n\n

Using a four-lined symbol representing Ranginui, T\u0101ne Mahuta, Papat\u016b\u0101nuku and Tangaroa,<\/a> the sign displayed four themes. Alongside this is bilingual text and beautiful images of New Zealand wilderness, wildlife, people and M\u0101ori language, art and culture. The purpose: to communicate our nation\u2019s expectations to our welcome visitors.<\/p>\n\n

Even before entering New Zealand airspace, tourists are encouraged to embrace Aotearoa\u2019s natural heritage and M\u0101ori culture, through the koru emblazoned on Air New Zealand jets, or the ferns and birds on flight crew uniforms. In-flight safety videos showcase Aotearoa\u2019s beautiful beaches, forests and M\u0101ori carvings in the uniquely luminescent colours of this land with its unshielded UV rays. New Zealand tourism relies almost entirely on the natural environment.<\/p>\n\n

\u201cIt seems hypocritical that they charge you an environment tax when you enter New Zealand,\u201d my father-in-law said shortly after arriving. Knowing he is susceptible to a bit of stereotypical Scottish stinginess, I was defensive at first. But when I asked him \u201cwhy\u201d he surprised me.<\/p>\n\n

\u201cHow can the Government be taxing tourists for the environment at the same time as wrecking it?\u201d<\/p>\n\n

It is as alarming to the tourists who come here as it is to New Zealanders ourselves that our Government has launched an all-out war on nature; a relentless attack on something that is so core to our identity and sense of home. Just as shocking is this Government\u2019s assault on M\u0101ori rights and the M\u0101ori language.<\/p>\n\n

Just before Parliament re-opened for the year, Prime Minister Christopher Luxon set the scene with his State of the Nation speech. He proclaimed that the nation needed more mining on land and at sea. Pushing through coal mines in a climate crisis. Digging up the seabed in the habitat of rare and endangered blue whales, dolphins and penguins. The former Air New Zealand CEO offered a vision more akin to Trump\u2019s \u201cdrill baby drill\u201d than the in-flight safety videos he once made millions from in the New Zealand tourism industry.<\/p>\n\n

All this is set against a backdrop of parliamentary hearings into the incredibly divisive Treaty Principles Bill. This Bill broke the internet when it attracted more public submissions than any other Bill in history as it attempts to unilaterally rewrite the terms of an agreement between two parties.<\/p>\n\n

In his speech, Luxon tried to assure the public that our current recession could be undone. He spoke of encouraging more tourists, students and digital nomads to New Zealand.\u00a0But Luxon has failed to grasp that you cannot have it all.<\/p>\n\n

Why do tourists travel thousands of kilometres to visit Aotearoa New Zealand? Why do people from overseas, like myself, choose to live, study and work so far from their families? It is not to marvel at opencast coal mines and pastures covered in cow effluent.<\/p>\n\n

It\u2019s to become immersed in the unique and stunning natural environment. To experience the proud and welcoming culture of the M\u0101ori people. To swim with dolphins or go whale watching. New Zealand tourism is about watching penguins waddle back up the beach after a day out fishing. It’s about swimming in glacial rivers and lakes or surf the clear, turquoise ocean.<\/p>\n\n

The first thing most New Zealanders experience when coming home is being greeted by the birdsong at Auckland Airport. The beautiful images of native species and landscapes lining the walls. The intricately carved gateway welcoming us all back to Aotearoa, gifted by the M\u0101ori King, the late Kiingi Tuheitia Pootatau Te Wherowhero VII. Nature is our home. The coming together of M\u0101ori and p\u0101keh\u0101 cultures is our home.<\/p>\n\n

Luxon\u2019s Government has launched an all-out attack on the very things that make this far flung land such a wonderful place to be, especially for those whose people are connected to the land itself and also for those who have been given a place in this land through the generosity of Te Tiriti o Waitangi. <\/p>\n\n

I read recently that there is something unique about celebrating our national day on Waitangi Day. Every year we mark the occasion when two peoples signed a Treaty to live side-by-side. It stands apart from Australia Day, for example, which commemorates the arrival of the first settler ships from Europe. Te Tiriti o Waitangi, and the ongoing effort of the last decades to begin to honour it in policy and law, is a uniquely New Zealand solution to the problem of how to reconcile a past built on colonial violence.<\/p>\n\n

Luxon\u2019s assault on nature and on M\u0101ori cannot last long. Visitors and overseas trading partners are already questioning New Zealand tourism’s clean-green brand. They are asking whether New Zealand deserves its reputation for making progress on colonial reconciliation. Luxon appears willing to throw our unique identity onto the bonfire in exchange for a random grab bag of extractive projects plucked from the wishlists of corporate lobbyists.\u00a0<\/p>\n\n

Luxon\u2019s vision for New Zealand is enough to make anyone feel ripped off. It reminds me of something that popped up on social media way back when, during the 2023 election: \u201cYou know how just because you can play air guitar doesn’t mean you can play a guitar? Well it’s the same thing with running air New Zealand\u201d.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

It is as alarming to the tourists who come here as it is to New Zealanders ourselves that our Government has launched an all-out war on nature.<\/p>\n","protected":false},"author":13,"featured_media":64790,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_planet4_optimize_post_is_variant":false,"_planet4_optimize_experiment_name":"","_planet4_optimize_variant_name":"","ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[10],"tags":[51],"p4-page-type":[6],"class_list":["post-68589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greenpeace","tag-politics","p4-page-type-story"],"yoast_head":"\nThe New Zealand tourism conundrum: how the Luxon government simultaneously touts and destroys NZ 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