{"id":69765,"date":"2025-04-18T10:03:12","date_gmt":"2025-04-17T22:03:12","guid":{"rendered":"https:\/\/www.greenpeace.org\/aotearoa\/?p=69765"},"modified":"2025-04-18T10:03:35","modified_gmt":"2025-04-17T22:03:35","slug":"global-livestock-industry-exposed-for-rampant-rainforest-destruction-despite-no-deforestation-pledges","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/global-livestock-industry-exposed-for-rampant-rainforest-destruction-despite-no-deforestation-pledges\/","title":{"rendered":"Global livestock industry exposed for rampant rainforest destruction, despite no-deforestation pledges"},"content":{"rendered":"\n<p>Greenpeace Aotearoa says a new investigation revealing that the world\u2019s largest meat company, JBS, will fail to meet its deforestation-free commitment is yet more proof of false promises from the intensive livestock industry.<\/p>\n\n<p>This investigation is a collaboration between The Guardian, Reporter Brasil, and <a href=\"https:\/\/unearthed.greenpeace.org\/2025\/04\/17\/jbs-amazon-deforestation-pledge-ranchers\/amp\/\">Unearthed<\/a>. It comes off the back of <a href=\"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-palm-kernel-supply-link-llegal-palm-operations-bad-news-for-nestle\/\">evidence released by Greenpeace Aotearoa<\/a> which definitively links Fonterra\u2019s palm kernel suppliers to recent illegal operations and deforestation in Indonesia, despite Fonterra\u2019s own zero-deforestation by 2025 pledge.<\/p>\n\n<p>\u201cIndustrial livestock companies like JBS and Fonterra continue banking billions while their supply chains devastate vital ecosystems and drive climate breakdown,\u201d says Greenpeace Aotearoa spokesperson Amanda Larsson.<\/p>\n\n<p>JBS has the capacity to slaughter around 75,000 cows, 13.8 million chickens, 147,000 hogs, 23,500 lambs and 217 tons of fish a day. The company\u2019s vast Amazon supply chain remains rife with deforestation, with recent conservative estimates linking the company to as much as 200,000 hectares of deforestation in its direct supply chain and 1.5 million hectares in its indirect chain in Brazil between 2008 and 2020.<\/p>\n\n<p>The Brazilian behemoth announced in 2022 that it would eliminate all Amazon deforestation from its supply chains by the end of 2025. However, ranchers interviewed for the Guardian investigation described a system \u2018riddled with loopholes\u2019, with most asserting that a traceable, deforestation-free supply chain by the end of this year was impossible to achieve.&nbsp;<\/p>\n\n<p>Larsson says: \u201cThe world\u2019s rainforests are home to some of the most magnificent creatures, from jaguars and sloths in the Amazon to orangutans and tigers in the paradise rainforests of Southeast Asia. They\u2019re also the lungs of the earth, helping us in our fight against the worst of the climate crisis.<\/p>\n\n<p>\u201cIndustrial livestock farming is driving endangered creatures to extinction and pulling the plug on one of humanity\u2019s most important life support systems &#8211; the world\u2019s rainforests.\u201d<\/p>\n\n<p>Greenpeace is calling on governments and regulators to step up and start holding industrial livestock companies responsible for the damage they are causing.<\/p>\n\n<p>In early April, <a href=\"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/taranaki-greenpeace-activists-stop-unloading-of-palm-kernel-sourced-from-indonesian-rainforests\/\">Greenpeace Aotearoa took action<\/a> against the importation of palm kernel due to its links to rainforest destruction. Four activists shut down operations inside the main storage facility of Fonterra\u2019s primary supplier of palm kernel, preventing a shipment of thirty thousand tonnes of Indonesian palm kernel from offloading at the Port of Taranaki.<\/p>\n\n<p>\u201cPeople all around the world care deeply about nature. That\u2019s why companies like Fonterra and JBS make a big song and dance about their deforestation-free pledges. But in reality, these giant agri-businesses are still driving rainforests to destruction, leaving everyday people in the dark,\u201d says Larsson.<\/p>\n\n<p>\u201cThe destruction is systemic, and so is the greenwash used to cover it up. We\u2019re calling on Fonterra to cut their ties to deforestation and end the use of palm kernel across all of their farms in Aotearoa.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Greenpeace Aotearoa says a new investigation revealing that the world\u2019s largest meat company, JBS, will fail to meet its deforestation-free commitment is yet more proof of false promises from the&hellip;<\/p>\n","protected":false},"author":13,"featured_media":69766,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_planet4_optimize_post_is_variant":false,"_planet4_optimize_experiment_name":"","_planet4_optimize_variant_name":"","ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[10],"tags":[16,20],"p4-page-type":[7],"class_list":["post-69765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greenpeace","tag-climate","tag-forests","p4-page-type-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Global livestock industry exposed for rampant 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Six European retail groups, including Sainsbury's in the United Kingdom and Carrefour in Belgium, are restricting Brazilian beef purchases due to new findings linking cattle production to deforestation in the Amazon, Cerrado and Pantanal. 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