{"id":70798,"date":"2025-06-09T13:04:31","date_gmt":"2025-06-09T01:04:31","guid":{"rendered":"https:\/\/www.greenpeace.org\/aotearoa\/?p=70798"},"modified":"2025-06-10T12:03:57","modified_gmt":"2025-06-10T00:03:57","slug":"2024-annual-impact-report-greenpeace-aotearoa","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/aotearoa\/publication\/2024-annual-impact-report-greenpeace-aotearoa\/","title":{"rendered":"2024 Annual Impact Report"},"content":{"rendered":"\n
\"2024<\/a>
2024 Greenpeace Aotearoa Annual Impact Report<\/figcaption><\/figure>\n\n

In 2024, in the midst of a global climate and biodiversity crisis, we faced the full force of a new New Zealand Government determined to strip away environmental protections. <\/p>\n\n

We spent much of the year slowing down the wheels of destruction while alerting New Zealanders to the new reality of the Government\u2019s War on Nature. <\/p>\n\n

We then helped civil society mobilise against the Government\u2019s environmental destrution, notably with the massive March for Nature. People power in action.<\/p>\n\n

We worked with allies in the environment movement and te Ao M\u0101ori. The latter became even more important with the Treaty Principles Bill, a Bill designed to nullify Te Tiriti, not only undermining M\u0101ori rights but also the environmental protection provided by Te Tiriti.<\/p>\n\n

Simultaneously we looked for leverage points independent of the government.<\/p>\n\n

We worked leverage points against corporations with vulnerabilities: such as oil and gas companies that don\u2019t want to face the risk of civil society opposition and regulatory uncertainty; and multinational companies that have customers who expect a level of environmental credibility. We leveraged multi-national fora to pressure the New Zealand Government. We worked with civil society allies in the Pacific and the world, particularly on seabed mining. <\/p>\n\n

We found new allies, especially in rural New Zealand where people are sick of their health and clean water being sacrificed for dairy corporations\u2019 profits.<\/p>\n\n

And of course we used civil disobedience and bearing witness.<\/p>\n\n

But we had to find a way to finance these many forms of resistance in the middle of an ongoing recession. Greenpeace is a people powered organisation, but this means that when people are short of cash so are we.<\/p>\n\n

We leaned into our strategy of increased retention, better quality telefundraising, and investing in digital fundraising. But we added a discounting strategy to allow people to sign up with lower regular gift amounts in light of the grinding recession. We were frugal and routinely sourced cheaper providers
where we could.<\/p>\n\n

It mostly worked: our retention rates hit new highs; we (marginally) grew the net number of regular donors; and we did it within pretty tight budgets.<\/p>\n\n

I have listed below some of the external activities we delivered in 2024 to achieve our mission. This is separate to our regular very significant output of communications in the digital world.<\/p>\n\n