{"id":74246,"date":"2025-10-09T10:46:09","date_gmt":"2025-10-08T21:46:09","guid":{"rendered":"https:\/\/www.greenpeace.org\/aotearoa\/?p=74246"},"modified":"2025-10-09T10:46:15","modified_gmt":"2025-10-08T21:46:15","slug":"nitrate-emergency-starts-here-greenpeace-brings-water-crisis-back-to-fonterras-hq","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/nitrate-emergency-starts-here-greenpeace-brings-water-crisis-back-to-fonterras-hq\/","title":{"rendered":"\u2018Nitrate emergency starts here\u2019: Greenpeace brings water crisis back to Fonterra\u2019s HQ"},"content":{"rendered":"\n<p>Greenpeace has taken rural New Zealand\u2019s nitrate emergency straight to the top, by projecting a modified Fonterra sign reading <em>\u201cThe nitrate emergency: It starts here\u201d<\/em> onto the dairy giant\u2019s Auckland headquarters overnight.<\/p>\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"334\" src=\"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2025\/10\/7d054262-small-ish-hero_02.jpg\" title=\"Projection onto the Fonterra headquarters in Auckland, showing a modified Fonterra sign reading \u201cThe nitrate emergency: It starts here\u201d\" alt=\"Projection onto the Fonterra headquarters in Auckland, showing a modified Fonterra sign reading \u201cThe nitrate emergency: It starts here\u201d\" class=\"wp-image-74249\" style=\"width:717px;height:auto\"\/><figcaption class=\"wp-element-caption\">Projection onto the Fonterra headquarters in Auckland, showing a modified Fonterra sign reading \u201cThe nitrate emergency: It starts here\u201d<\/figcaption><\/figure>\n\n<p>\u201cFonterra is driving a drinking water crisis across rural New Zealand, so we\u2019ve brought the issue back to its source,\u201d says Greenpeace\u2019s Canterbury-based spokesperson, Will Appelbe.<\/p>\n\n<p>\u201cThe nitrate emergency may be showing up in Canterbury\u2019s taps, but it starts right here in Fonterra\u2019s boardrooms. While rural communities are unable to drink from their taps without fear of getting sick, Miles Hurrell is making millions.<\/p>\n\n<p>\u201cIn July, Hurrell held a press conference to address the extortionate price of butter. But when will he front up to the people of Canterbury for the nitrate emergency his company has caused?\u201d<\/p>\n\n<p>The projection follows Greenpeace\u2019s action last week at Canterbury\u2019s first new dairy conversion site, where the group installed a similar modified Fonterra sign. Environment Canterbury figures show up to 21,000 new cows have been consented for the region this year alone, with applications that would add another 15,000 currently being processed.<\/p>\n\n<p>\u201cThere can be no more dairy expansion in a nitrate emergency,\u201d says Appelbe. \u201cThere are already too many cows on the Canterbury Plains. Fonterra should be reducing the herd size, not growing it.\u201d<\/p>\n\n<p>Studies show that regions of intensive dairying in Aotearoa have high rates of nitrate contamination &#8211; which is linked to several health risks.&nbsp;<\/p>\n\n<p>A recent groundwater study by GNS Science indicates that more than 100,000 people in New Zealand may be exposed to nitrate at levels associated with increased risks of preterm birth, predominantly in rural areas like Canterbury, Southland and Waikato.<\/p>\n\n<p>\u201cEveryone deserves safe, healthy drinking water,\u201d Appelbe says. \u201cBut right now, thousands of rural families can\u2019t drink from their own taps without worrying about their health, especially in Canterbury.\u201d<\/p>\n\n<p>With local elections looming, Greenpeace is urging Cantabrians to vote for clean drinking water.<\/p>\n\n<p>\u201cEnvironment Canterbury has declared a nitrate emergency, but there is so much more to do. Incoming ECan councillors must be prepared to put their money where their mouth is. It\u2019s time to put an end to dairy expansion and phase out the use of synthetic nitrogen fertiliser, because safe, healthy drinking water is a fundamental human right.\u201d<\/p>\n\n<p><strong>Notes from the author: <\/strong><\/p>\n\n<p>A prominent Danish study indicated that long-term exposure to levels of nitrate as low as 1 mg\/L may be linked to an increased risk of bowel cancer, while other studies have linked levels of nitrate at 5 mg\/L or higher to an increased risk of pre-term birth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Greenpeace has taken rural New Zealand\u2019s nitrate emergency straight to the top, by projecting a modified Fonterra sign reading \u201cThe nitrate emergency: It starts here\u201d onto the dairy giant\u2019s Auckland&hellip;<\/p>\n","protected":false},"author":90,"featured_media":74249,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_planet4_optimize_post_is_variant":false,"_planet4_optimize_experiment_name":"","_planet4_optimize_variant_name":"","ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[10],"tags":[19,22],"p4-page-type":[7],"class_list":["post-74246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greenpeace","tag-food-and-farming","tag-freshwater","p4-page-type-press-release"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u2018Nitrate emergency starts 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