{"id":76414,"date":"2026-04-01T11:33:06","date_gmt":"2026-03-31T22:33:06","guid":{"rendered":"https:\/\/www.greenpeace.org\/aotearoa\/?p=76414"},"modified":"2026-04-01T19:08:27","modified_gmt":"2026-04-01T06:08:27","slug":"fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/","title":{"rendered":"Fonterra admits false “100% New Zealand Grass-fed” Anchor Butter claims broke the law"},"content":{"rendered":"\n

Greenpeace Aotearoa is celebrating a win against intensive dairy greenwash, as Fonterra admits that it broke the law with misleading packaging on Anchor butter, sold between Dec 2023 and April 2025. <\/p>\n\n

In September 2024, Greenpeace Aotearoa filed a lawsuit against Fonterra Brands for breaching the Fair Trading Act<\/a> by using misleading packaging to sell its Anchor butter. <\/p>\n\n

Today, Greenpeace and Fonterra have settled the claim outside of court.<\/a><\/p>\n\n

Greenpeace spokesperson Sin\u00e9ad Deighton-O\u2019Flynn says, <\/strong>\u201cThis is an open-and-shut case of greenwashing. Fonterra claimed that its Anchor Butter was \u2018100% New Zealand Grass-Fed\u2019, but that isn’t true. Fonterra dairy cows can be fed up to 3 kilograms of palm kernel a day – an imported feed linked to rainforest destruction.<\/p>\n\n

\u201cPalm kernel is a dry, gravelly cow feed that comes from the destroyed paradise rainforests of Southeast Asia. It isn\u2019t grass, and to claim otherwise is misleading and deceptive.\u201d<\/p>\n\n

The Anchor Butter packaging had a prominently displayed logo with the words \u2018100% New Zealand Grass-Fed\u2019, a claim inconsistent with the fact that Fonterra cows can be fed up to 3kg of palm kernel expeller every day.<\/p>\n\n

New Zealand is the world\u2019s largest importer of palm kernel, importing more than 2 million tonnes every year primarily to feed Fonterra’s dairy herd.<\/p>\n\n

Deighton-O\u2019Flynn says, \u201cThis admission from the world\u2019s biggest dairy exporter is a win against corporate greenwash. It exposes the cynicism of Fonterra and its intensive dairy model: instead of ending its links to rainforest destruction, Fonterra just slapped a misleading label on its packaging and continued business as usual.<\/p>\n\n

\u201cIn a cost of living crisis, New Zealanders have been getting ripped off. We\u2019ve been paying at times upwards of $20 a kilo for butter, while also being misled about the quality of that butter.\u201d<\/p>\n\n

Palm kernel expeller has notoriously murky supply chains, and in early 2025, Greenpeace Aotearoa used research from Rainforest Action Network and Nusantara Atlas to link companies selling palm kernel into New Zealand to illegal deforestation in Indonesia\u2019s Rawa Singkil Wildlife reserve. <\/a><\/p>\n\n

\u201cNew Zealand is the biggest importer of palm kernel expeller in the world. When palm kernel suppliers are involved in illegal deforestation, it is highly likely that some of that illegal rainforest destroying palm kernel ends up here – in the butter New Zealanders spread on their toast,\u201d says Deighton-O\u2019Flynn.<\/p>\n\n

\u201cMost New Zealanders would be horrified to know that rainforests are being destroyed, with precious wildlife pushed to the brink of extinction, to grow cheap feed for Fonterra\u2019s oversized dairy herd. And that\u2019s likely why Fonterra tried to hide the truth.\u201d<\/p>\n\n

Fonterra has agreed that it will not continue to use the \u2018100% New Zealand Grass-Fed\u2019 logo.  The company has now changed the logo to one that only says \u2018Grass-Fed\u2019.  <\/p>\n\n

Deighton-O\u2019Flynn says, “Companies shouldn\u2019t deceive customers to sell products. Where the government fails to adequately regulate greenwashers, it\u2019s up to New Zealanders to stand up for our values and call out greenwash where we see it.\u201d<\/p>\n\n

Greenpeace has been calling on Fonterra to phase out palm kernel for over a decade.<\/p>\n\n

Deighton-O\u2019Flynn says, \u201cThe reality is Fonterra has only changed the label. It hasn\u2019t changed its destructive practices. Instead of greenwash tactics, Fonterra should take action to phase out palm kernel on all of its farms.\u201d<\/p>\n\t\t\t\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\n \t\t\t

\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\tPETITION: Stop Fonterra using Palm Kernel\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t

Call on Fonterra to end the use of rainforest-destroying palm kernel on its farms.\n\n<\/p>\n\t\t\t\t \n Sign the petition\n <\/a>\n \t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/section>\n\t","protected":false},"excerpt":{"rendered":"

Greenpeace is celebrating a win against greenwash as Fonterra admits that it broke the law with misleading Anchor Butter claims.<\/p>\n","protected":false},"author":90,"featured_media":73551,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_planet4_optimize_post_is_variant":false,"_planet4_optimize_experiment_name":"","_planet4_optimize_variant_name":"","ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[10],"tags":[19,20],"p4-page-type":[7],"class_list":["post-76414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greenpeace","tag-food-and-farming","tag-forests","p4-page-type-press-release"],"yoast_head":"\nFonterra admits false \u201c100% Grass-Fed butter\u201d claims broke law<\/title>\n<meta name=\"description\" content=\"Greenpeace is celebrating a win against greenwash as Fonterra admits that it broke the law with misleading Anchor Butter claims.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fonterra admits false "100% New Zealand Grass-fed" Anchor Butter claims broke the law\" \/>\n<meta property=\"og:description\" content=\"Greenpeace is celebrating a win against greenwash as Fonterra admits that it broke the law with misleading Anchor Butter claims.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/\" \/>\n<meta property=\"og:site_name\" content=\"Greenpeace Aotearoa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/greenpeace.nz\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-31T22:33:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T06:08:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2025\/09\/f333350f-gp0su2nmh_medium-res-with-credit-line-1200px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rhiannon Mackie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GreenpeaceNZ\" \/>\n<meta name=\"twitter:site\" content=\"@GreenpeaceNZ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rhiannon Mackie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/\"},\"author\":{\"name\":\"Rhiannon Mackie\",\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/#\/schema\/person\/9f0028d3febfdd4f2afaf60fdef9b2a7\"},\"headline\":\"Fonterra admits false “100% New Zealand Grass-fed” Anchor Butter claims broke the law\",\"datePublished\":\"2026-03-31T22:33:06+00:00\",\"dateModified\":\"2026-04-01T06:08:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/\"},\"wordCount\":565,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2025\/09\/f333350f-gp0su2nmh_medium-res-with-credit-line-1200px.jpg\",\"keywords\":[\"Food&Farming\",\"Forests\"],\"articleSection\":[\"Greenpeace\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/\",\"url\":\"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/\",\"name\":\"Fonterra admits false \u201c100% Grass-Fed butter\u201d claims broke law\",\"isPartOf\":{\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2025\/09\/f333350f-gp0su2nmh_medium-res-with-credit-line-1200px.jpg\",\"datePublished\":\"2026-03-31T22:33:06+00:00\",\"dateModified\":\"2026-04-01T06:08:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/#\/schema\/person\/9f0028d3febfdd4f2afaf60fdef9b2a7\"},\"description\":\"Greenpeace is celebrating a win against greenwash as Fonterra admits that it broke the law with misleading Anchor Butter claims.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/#primaryimage\",\"url\":\"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2025\/09\/f333350f-gp0su2nmh_medium-res-with-credit-line-1200px.jpg\",\"contentUrl\":\"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2025\/09\/f333350f-gp0su2nmh_medium-res-with-credit-line-1200px.jpg\",\"width\":1200,\"height\":675,\"caption\":\"Greenpeace New Zealand campaigner Sin\u00e9ad Deighton-O\u2019Flynn went to the Fonterra HQ in Auckland, New Zealand and served the dairy giant with legal papers. Greenpeace Aotearoa is suing Fonterra for misleading customers by claiming that Anchor butter is \u2018100% New Zealand grass-fed\u2019 when up to 20% of a Fonterra dairy cow\u2019s diet could be imported palm kernel linked to deforestation of rainforests in Southeast Asia. Palm kernel is a product of the palm oil industry, an industry known for rainforest deforestation, human rights abuses, illegal operating and driving rare wildlife towards extinction. New Zealand is the largest importer of palm kernel in the world, with the dairy industry importing nearly 2 million tonnes every year. Much of this is imported by the business AgriFeeds, which exclusively sells palm kernel to Fonterra-owned Farm Source stores.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/www.greenpeace.org\/aotearoa\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fonterra admits false “100% New Zealand Grass-fed” Anchor Butter claims broke the law\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/#website\",\"url\":\"https:\/\/www.greenpeace.org\/aotearoa\/\",\"name\":\"Greenpeace Aotearoa\",\"description\":\"Our mission is to ensure Earth\u2019s ability to nurture life in all its diversity.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.greenpeace.org\/aotearoa\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/#\/schema\/person\/9f0028d3febfdd4f2afaf60fdef9b2a7\",\"name\":\"Rhiannon Mackie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.greenpeace.org\/aotearoa\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocJr5815y96VgDoO3utI-j8fQl9FGO1J-or6rw84qQ9oAvS6G4Y=s96-c\",\"contentUrl\":\"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocJr5815y96VgDoO3utI-j8fQl9FGO1J-or6rw84qQ9oAvS6G4Y=s96-c\",\"caption\":\"Rhiannon Mackie\"},\"url\":\"https:\/\/www.greenpeace.org\/aotearoa\/author\/rmackie\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Fonterra admits false \u201c100% Grass-Fed butter\u201d claims broke law","description":"Greenpeace is celebrating a win against greenwash as Fonterra admits that it broke the law with misleading Anchor Butter claims.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/","og_locale":"en_US","og_type":"article","og_title":"Fonterra admits false \"100% New Zealand Grass-fed\" Anchor Butter claims broke the law","og_description":"Greenpeace is celebrating a win against greenwash as Fonterra admits that it broke the law with misleading Anchor Butter claims.","og_url":"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/","og_site_name":"Greenpeace Aotearoa","article_publisher":"https:\/\/www.facebook.com\/greenpeace.nz","article_published_time":"2026-03-31T22:33:06+00:00","article_modified_time":"2026-04-01T06:08:27+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2025\/09\/f333350f-gp0su2nmh_medium-res-with-credit-line-1200px.jpg","type":"image\/jpeg"}],"author":"Rhiannon Mackie","twitter_card":"summary_large_image","twitter_creator":"@GreenpeaceNZ","twitter_site":"@GreenpeaceNZ","twitter_misc":{"Written by":"Rhiannon Mackie","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/#article","isPartOf":{"@id":"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/"},"author":{"name":"Rhiannon Mackie","@id":"https:\/\/www.greenpeace.org\/aotearoa\/#\/schema\/person\/9f0028d3febfdd4f2afaf60fdef9b2a7"},"headline":"Fonterra admits false “100% New Zealand Grass-fed” Anchor Butter claims broke the law","datePublished":"2026-03-31T22:33:06+00:00","dateModified":"2026-04-01T06:08:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/"},"wordCount":565,"commentCount":0,"image":{"@id":"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/#primaryimage"},"thumbnailUrl":"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2025\/09\/f333350f-gp0su2nmh_medium-res-with-credit-line-1200px.jpg","keywords":["Food&Farming","Forests"],"articleSection":["Greenpeace"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/","url":"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/","name":"Fonterra admits false \u201c100% Grass-Fed butter\u201d claims broke law","isPartOf":{"@id":"https:\/\/www.greenpeace.org\/aotearoa\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/#primaryimage"},"image":{"@id":"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/#primaryimage"},"thumbnailUrl":"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2025\/09\/f333350f-gp0su2nmh_medium-res-with-credit-line-1200px.jpg","datePublished":"2026-03-31T22:33:06+00:00","dateModified":"2026-04-01T06:08:27+00:00","author":{"@id":"https:\/\/www.greenpeace.org\/aotearoa\/#\/schema\/person\/9f0028d3febfdd4f2afaf60fdef9b2a7"},"description":"Greenpeace is celebrating a win against greenwash as Fonterra admits that it broke the law with misleading Anchor Butter claims.","breadcrumb":{"@id":"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/#primaryimage","url":"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2025\/09\/f333350f-gp0su2nmh_medium-res-with-credit-line-1200px.jpg","contentUrl":"https:\/\/www.greenpeace.org\/static\/planet4-aotearoa-stateless\/2025\/09\/f333350f-gp0su2nmh_medium-res-with-credit-line-1200px.jpg","width":1200,"height":675,"caption":"Greenpeace New Zealand campaigner Sin\u00e9ad Deighton-O\u2019Flynn went to the Fonterra HQ in Auckland, New Zealand and served the dairy giant with legal papers. Greenpeace Aotearoa is suing Fonterra for misleading customers by claiming that Anchor butter is \u2018100% New Zealand grass-fed\u2019 when up to 20% of a Fonterra dairy cow\u2019s diet could be imported palm kernel linked to deforestation of rainforests in Southeast Asia. Palm kernel is a product of the palm oil industry, an industry known for rainforest deforestation, human rights abuses, illegal operating and driving rare wildlife towards extinction. New Zealand is the largest importer of palm kernel in the world, with the dairy industry importing nearly 2 million tonnes every year. Much of this is imported by the business AgriFeeds, which exclusively sells palm kernel to Fonterra-owned Farm Source stores."},{"@type":"BreadcrumbList","@id":"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/www.greenpeace.org\/aotearoa\/"},{"@type":"ListItem","position":2,"name":"Fonterra admits false “100% New Zealand Grass-fed” Anchor Butter claims broke the law"}]},{"@type":"WebSite","@id":"https:\/\/www.greenpeace.org\/aotearoa\/#website","url":"https:\/\/www.greenpeace.org\/aotearoa\/","name":"Greenpeace Aotearoa","description":"Our mission is to ensure Earth\u2019s ability to nurture life in all its diversity.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.greenpeace.org\/aotearoa\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.greenpeace.org\/aotearoa\/#\/schema\/person\/9f0028d3febfdd4f2afaf60fdef9b2a7","name":"Rhiannon Mackie","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.greenpeace.org\/aotearoa\/#\/schema\/person\/image\/","url":"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocJr5815y96VgDoO3utI-j8fQl9FGO1J-or6rw84qQ9oAvS6G4Y=s96-c","contentUrl":"https:\/\/lh3.googleusercontent.com\/a\/ACg8ocJr5815y96VgDoO3utI-j8fQl9FGO1J-or6rw84qQ9oAvS6G4Y=s96-c","caption":"Rhiannon Mackie"},"url":"https:\/\/www.greenpeace.org\/aotearoa\/author\/rmackie\/"}]}},"_links":{"self":[{"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/posts\/76414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/users\/90"}],"replies":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/comments?post=76414"}],"version-history":[{"count":4,"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/posts\/76414\/revisions"}],"predecessor-version":[{"id":76429,"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/posts\/76414\/revisions\/76429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/media\/73551"}],"wp:attachment":[{"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/media?parent=76414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/categories?post=76414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/tags?post=76414"},{"taxonomy":"p4-page-type","embeddable":true,"href":"https:\/\/www.greenpeace.org\/aotearoa\/wp-json\/wp\/v2\/p4-page-type?post=76414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}