{"id":76526,"date":"2026-04-08T15:50:28","date_gmt":"2026-04-08T03:50:28","guid":{"rendered":"https:\/\/www.greenpeace.org\/aotearoa\/?p=76526"},"modified":"2026-04-08T15:51:49","modified_gmt":"2026-04-08T03:51:49","slug":"fonterra-statement-anchor-butter-lawsuit","status":"publish","type":"post","link":"https:\/\/www.greenpeace.org\/aotearoa\/publication\/fonterra-statement-anchor-butter-lawsuit\/","title":{"rendered":"STATEMENT: Fonterra admits to breaching Fair Trading Act"},"content":{"rendered":"\n<p>Below is a copy of the <a href=\"https:\/\/www.fonterra.com\/nz\/en\/our-stories\/media\/a-statement-from-fonterra.html\">statement from Fonterra Brands<\/a> regarding Greenpeace&#8217;s lawsuit over false claims on Fonterra&#8217;s Anchor Butter packaging.<\/p>\n\n<p><em>Fonterra Brands (New Zealand) Ltd (<strong>Fonterra<\/strong>) and Greenpeace Aotearoa Incorporated (<strong>Greenpeace<\/strong>) have agreed to resolve Greenpeace\u2019s claim in the proceeding CIV-2024-404-2418&nbsp;<u>Greenpeace Aotearoa Inc v Fonterra Brands (New Zealand) Ltd<\/u>.<\/em><\/p>\n\n<p><em>The proceeding concerns claims by Greenpeace that a label on Anchor butter sold in New Zealand supermarkets between December 2023 and April 2025 (below, the&nbsp;<strong>Label<\/strong>) was misleading and in breach of the Fair Trading Act 1986 because the diet of cows whose milk was used to make the butter included non-grass feed including palm kernel expeller (<strong>PKE<\/strong>) (an imported supplemental feed).*<\/em><\/p>\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.fonterra.com\/content\/fonterra\/nz\/en\/our-stories\/media\/a-statement-from-fonterra\/_jcr_content\/responsivegrid\/gridlayout\/innergrid\/multigrid\/responsivegridone\/image.img.png\/1774922901439.png\" alt=\"\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p><em><em>Fonterra accepts that the use in the Label of the two phrases \u2018100% New Zealand\u2019 and \u2018Grass Fed\u2019 in combination with each other was likely to mislead some New Zealand consumers, particularly those unaware of the nature of the feeds that are provided to dairy cows, and was in breach of s 9 of the Fair Trading Act 1986. <\/em><\/em><\/p>\n<\/div><\/div>\n\n<p><em><em>The claim did not put in issue the question of whether or not the phrase \u201cGrass Fed\u201d on its own was misleading, and Fonterra makes no admission that the words \u201cGrass Fed\u201d in isolation are likely to mislead.<\/em><\/em><\/p>\n\n<p><em>Fonterra has removed the Label from its Anchor butter packaging and has undertaken not to use the Label on its packaging in the future.<\/em><\/p>\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<hr class=\"wp-block-separator has-text-color has-green-800-color has-alpha-channel-opacity has-green-800-background-color has-background is-style-wide\"\/>\n\n<h3 class=\"wp-block-heading\" id=\"h-greenpeace-s-statement\">Greenpeace&#8217;s statement<\/h3>\n\n<p>Greenpeace&#8217;s statement on the <a href=\"https:\/\/www.greenpeace.org\/aotearoa\/press-release\/fonterra-admits-false-100-percent-new-zealand-grass-fed-anchor-butter-claims-broke-the-law\/\" type=\"post\" id=\"76414\">settlement of the lawsuit can be found here.<\/a><\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fonterra Brands and Greenpeace Aotearoa have agreed to settle Greenpeace&#8217;s lawsuit over Anchor Butter packaging.<\/p>\n","protected":false},"author":114,"featured_media":73826,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_planet4_optimize_post_is_variant":false,"_planet4_optimize_experiment_name":"","_planet4_optimize_variant_name":"","ep_exclude_from_search":false,"p4_og_title":"","p4_og_description":"","p4_og_image":"","p4_og_image_id":"","p4_seo_canonical_url":"","p4_campaign_name":"","p4_local_project":"","p4_basket_name":"","p4_department":"","footnotes":""},"categories":[10],"tags":[19,20],"p4-page-type":[8],"class_list":["post-76526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greenpeace","tag-food-and-farming","tag-forests","p4-page-type-publication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>STATEMENT: Fonterra admits to breaching Fair Trading Act<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.greenpeace.org\/aotearoa\/publication\/fonterra-statement-anchor-butter-lawsuit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STATEMENT: Fonterra admits to breaching Fair Trading Act\" \/>\n<meta property=\"og:description\" content=\"Fonterra Brands and Greenpeace Aotearoa have agreed to settle Greenpeace&#039;s lawsuit over Anchor Butter packaging.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.greenpeace.org\/aotearoa\/publication\/fonterra-statement-anchor-butter-lawsuit\/\" \/>\n<meta property=\"og:site_name\" content=\"Greenpeace Aotearoa\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/greenpeace.nz\" \/>\n<meta property=\"article:published_time\" 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