Core Digital Engagement campaigner

For the role descriptions for all three roles, and an overview of how to apply please see here.

Digital engagement campaigner (core)

Purpose of role

To support, develop & implement digital engagement strategies and tactics for assigned campaigns & projects and to contribute to other mobilisation and online fundraising activities. On the job training will be provided in these areas.

Main duties

Digital campaign design

• Develop and implement digital campaign strategies for campaign projects – mapping target audiences, developing a supporter engagement journey, balancing the goals of digital reach & engagement, incorporating celebrity endorsements, incorporating and helping to develop comms narrative & storyline
• Contribute to the development of the campaign e.g. participate in campaign planning process, crafting or commenting on project proposals and consultation documents, participating in brainstorms and planning meetings
• Help design digital plans that support growing our supporter base and fundraising through mobilisation
• Maintain an up-to-date knowledge of the campaign and its external developments

Implementation

• Manage & implement the agreed digital engagement strategy across all digital platforms, i.e. social media, website, email, SMS and other platforms as needed
• Take responsibility for generating and publishing content on our digital platforms – this will entail writing as well as sourcing content from project team members, cross-functional staff & contractors
• Respond to queries and reactions on social media platforms for your assigned campaign/project
• Monitor daily news/events, identifying opportunities and strategies for intervention that help meet campaign objectives
• Apply and use appropriate analytics and trends in social media to revise digital plans on a real time basis
• Develop and implement rapid response plans on our digital platforms
• Assist with the analysis and evaluation of projects; assessing digital reach, list growth, lead generation & campaign impact
• Explore, test and deploy other digital & social networking tools/platforms for communicating and spreading awareness about Greenpeace campaigns.

Media & mobilisation

• Ensure co-ordination between online and offline mobilization by acting as a bridge between the two teams
• Work closely with the media team and ensure quick interaction and response by both the teams during media news cycles
• Support the mobilisation team when not assigned to a project – taking responsibility for common platforms and content
• Participate and engage with the Global Engagement Team and liaise with other Greenpeace offices as relevant

Decisions

Has the independent decision-making authority to:

• Design and develop digital plans
• Implement digital plans
• Publish appropriate posts to our supporters across social networks and send mass email
• Reply to online supporters' emails/comments

Contacts

Internal:

• Cross-functional teams – advising, negotiating and securing buy-in for plans. Seeking information
• NROs/Global engagement – exchanging information and participating in networks

External:

• Diverse group of online audiences – is required to inform and influence opinion of the audience in favour of Greenpeace’s position
• Greenpeace India supporters & volunteers
• Vendors - Liaise with and manage for campaign/project specific third-party applications and tools.

Knowledge and experience

Requirements:

• Demonstrated digital campaigning experience for an organization or campaign
• An understanding of how to move people to act; familiarity with best practices for email, social media, SMS and other digital content,
• Experience in managing content development for digital communications i.e. campaign communication/messaging, mobilization communication and graphic designer
• Excellent writing and editing skill with strong attention to detail
• Good understanding of web 2.0, social media, web technologies and latest online trends. Knowledge of internet culture and landscape.
• Excellent communication and interpersonal skills to initiate and manage conversations/relationship with a diverse audience
• Creative thinking
• Experience in handling email communications for an organisation/company, ideally including the use of A/B testing
• A strong grasp of politics, the political process, and current social change issues within India and globally.
• A keen understanding of the news cycle, and an eye toward reading the news and a general understanding of the power of storytelling and narrative.
• Trust in numbers -- knowing how to measure your success and how to set up your work so that it’s measurable.
• Basic knowledge of HTML and CSS
• Familiarity with online organizing platform (e.g. Engaging Networks)
• Passionate about working to save the planet

Organisational skills

Planning and organising:

• Plans their own work
• Required to plan the work of assigned contractors or other project team members who support the implementation of the digital engagement plan

Analysis:

Required to analyse current trends and events on digital platforms & revise digital plans and strategies

Required to interpret and apply recommendations from data analytics reports to plan & strategies

Innovation: The job expects initiative and innovation to explore, use and also develop new ways and tools to engage and involve more people on digital platforms whether for a specific campaign or on a day to day basis

Environmental demands

Emotional demands: Dealing with various kinds of email and comments received from our online supporters varying from a simple disagreement with our campaigns to harsh language used against Greenpeace India

Other requirements

Commitment to NVDA, as tool to effect change and achieving agreed campaign objectives.

How to apply

These roles are initially offered as 3 month consultancy contracts, with the option to become permanent, subject to a review process and external circumstances.

Please email a covering letter of no more than 2 sides of A4, explaining which role you are applying for and how you best fit this role and the required skills and experiences to by Friday 2^nd October.

Please include a resume but note that the covering letter will be the main consideration in selecting candidates for interview. i.e. don’t just send a resume.