15 results found
 

Greenpeace activists barricade themselves in “iPod” at Apple’s headquarters to...

Press release | 15 May, 2012 at 18:06

Cupertino, CA, US, May 15, 2012 - Two Greenpeace activists barricaded themselves in a giant “iPod” in front of the entrance to Apple’s headquarters this morning, from where they broadcast audio messages from people around the world to Apple’s...

New York Times shines spotlight on the internet’s impact on the environment

Blog entry by David Pomerantz | 24 September, 2012

On Sunday, the New York Times launched a new series called “The Cloud Factories” that examines the massive data centers that store the data that makes up the internet, and the effects they have on the environment. The series kicked...

Microsoft should read its own reports on powering data centres

Blog entry by David Pomerantz | 14 June, 2012 1 comment

Microsoft has turned up at the Rio+20 Earth Summit in Brazil, unveiling a new website featuring a calculator that it says shows how much energy would be saved if more businesses moved their data to the cloud. Now, there’s some...

Amazon failing to admit its dirty cloud problem

Blog entry by David Pomerantz | 20 June, 2012

Some of the top executives at Amazon are touring the world right now, attending sales conferences and trying to persuade smaller businesses to store their data in Amazon’s massive cloud operations. Those businesses are looking to...

Amazon failing to admit its dirty cloud problem

Blog entry by David Pomerantz | 20 June, 2012 6 comments

Some of the top executives at Amazon are touring the world right now, attending sales conferences and trying to persuade smaller businesses to store their data in Amazon’s massive cloud operations. Those businesses are looking to...

Will Apple bet on renewable energy for its new Nevada data centre?

Blog entry by David Pomerantz | 27 June, 2012 8 comments

The iCloud just keeps on growing. Apple announced yesterday that it will build its next data centre in Reno, NV in the United States. This latest facility joins Apple’s initial three data centres in California, North Carolina and...

Apple responds to customers, starts down road to clean energy iCloud

Blog entry by Gary Cook | 18 May, 2012 1 comment

This week, after hundreds of thousands of Apple customers and Greenpeace supporters asked the company to use clean energy instead of dirty coal, it announced a significant investment in local renewable energy to power its data centre...

A look at the coal plants behind the iCloud

Blog entry by Iris Cheng | 8 May, 2012

How does Apple’s $1billion iDataCenter in Maiden, North Carolina draw its power? Apple is sending millions of dollars a year to Duke Energy , one of the few utilities in the US that is still building coal plants.   By making a...

Will Apple bet on renewable energy for its new Nevada data centre?

Blog entry by David Pomerantz | 27 June, 2012 2 comments

The iCloud just keeps on growing. Apple announced yesterday that it will build its next data centre in Reno, NV in the United States. This latest facility joins Apple’s initial three data centres in California, North Carolina and...

Apple states bold coal-free ambition for iCloud, now must explain how it will get there

Blog entry by Gary Cook | 23 May, 2012

Apple has made a bold claim to make all three of its data centres “coal free” and has doubled the amount of solar energy powering its data centre in North Carolina. Apple’s customers certainly appreciate boldness, and will love the...

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