Keeping a Green Score

Background - 18 November, 2012
Greenpeace interest in IT began in 2005 when we started to address the growing concern of e-waste -- all those piles of obsolete computers, cell phones, batteries etc. that were starting to pile up.

We’ve since expanded focus to include climate change and energy efficiency issues, emphasizing solutions the tech sector can provide to cut carbon emissions, and urging IT companies to source renewable power.

Our efforts include:

Additional reports designed to drive clean energy choices and increase transparency from the biggest online companies consist of our Make IT Green (2010), Dirty Data (2011) and How Clean is Your Cloud? (2012) reports.

Guide to Greener Electronics

The Greenpeace Guide to Greener Electronics has been the internet's most trusted green electronics ranking since 2006. It valuates leading consumer electronics companies based on their commitment and progress in three environmental criteria: Energy and Climate, Greener Products, and Sustainable Operations.

This Guide is produced annually, with the next edition scheduled for release in September, 2014. To compliment the Guide to Greener Electronics, Greenpeace  also periodically assesses the greenest products on the market, which are profiled in our Green Products Survey, last published in Jan 2011.

Cool IT Leaderboard

The Cool IT Leaderboard. evaluates global IT companies on their leadership in the fight to stop climate change. The IT sector possesses the innovative spirit, technological know-how, and political influence to bring about a rapid clean energy revolution. The leaderboard  is produced annually.

IT's Carbon footprint

The IT industry is among the world’s largest industrial consumers of electricity. Unsurprisingly and unfortunately, meeting that demand makes it one of the fastest growing sources of greenhouse gas pollution.

Without a significant increase in the use of renewable energy, the IT sector's carbon footprint will continue to grow at a concerning rate, increasing the demand for coal-fired electricity. Our data will remain dirty.

This is the driving concern behind the Greenpeace “Clean our Cloud” campaign. We may not realize that with every email we send, with every photo we upload, movie we stream, or music file we share, we’re placing ever-increasing demand on massive server farms -- real-world structures built to meet our ravenous virtual demands.

Using dirty coal to power these data centers means more climate changing emissions, but we have the power to push IT leaders toward clean, green, renewable energy sources.