Detox the Future

Detox Timeline:

November 11, 2014

An early leader in the race to Detox, Puma is once again back on top, announcing its updated commitment to Detox and proving the sports brand really is "forever faster". Alongside laying out a plan to eliminate PFCs from 100% of its products, it also shows how it plans publish discharge data from 80% of its global suppliers by the end of 2014! Read more...


October 29, 2014

Just a few days after Greenpeace revealed the toxic-truth behind their products, German retailer Tchibo joins the ranks of companies committed to Detox. Alongside publicly committing to transform itself into a toxic-free champion, Tchibo has agreed to start developing 'closed-loop' production - tackling the very way its products are made. Read more...


October 23, 2014

Greenpeace Germany releases a report revealing how major supermarkets continue to sell large amounts of cheap goods tainted with chemical contamination. The report shines the spotlight on big names including Aldi and Lidl in Germany, Hofer and Interspar in Austria to Migros in Switzerland. Read more...

Aldi and Lidl

September 22, 2014

Six of Italy's biggest textile companies, responsible for the production of 70 million garments annually, commit to eliminating hazardous chemicals form their clothes. As suppliers to some of the biggest fashion and luxury brands, this Detox commitment sends a strong message to those companies that are yet to catch on the growing trend. Read more...


June 11, 2014

After three weeks of petitions, protests and people power, adidas takes a big step towards kicking hazardous chemicals out of the beautiful game. The official sponsor of the 2014 football World Cup agrees to stop the greenwash and moves back onside towards meeting its Detox commitment . Read more...

Adidas detox now

June 4, 2014

Greenpeace supporters launch a hashtag hijack, taking over adidas' famous #allin slogan by calling on them to go #allin for #Detox. Read more...

Adidas detox now

May 31, 2014

Activists across the world come together to take action, calling on adidas to keep the game beautiful by cleaning up the hazardous chemicals in football. Activities are held in 10 countries and more than 35 cities. Read more...

Adidas detox now

May 26, 2014

We start a huge digital #DetoxWave to convince adidas to stop playing dirty. From the Philippines to Mexico City, people use Vine to record their own Mexican wave and join the movement calling for toxic-free football. Read more...

Adidas detox now

May 20, 2014

Greenpeace Germany release 'A Red Card for sportswear brands' revealing how major football brands adidas, Nike and Puma are playing dirty. Testing reveals a range of hazardous chemicals in boots, gloves and shirts made by the brands in the lead up to the 2014 World Cup. Greenpeace calls on these brands to keep the game beautiful and stop using hazardous chemicals. Read more...

Adidas detox now

April 24, 2014

Greenpeace joins Fashion Revolution Day to mark the one year anniversary of the tragic Rana Plaza factory collapse and be part of the global movement calling for radical change in the way our clothes are made. Fashion conscious activists, models, celebrities and designers around the world turn their clothes 'inside out' to tell the industry that we need to fix this broken fashion system. Read more...

Adidas detox now

March 7, 2014

As GAP opens its first store in Taiwan, Greenpeace East Asia activists mark the occasion by sending the brand a timely reminder about its unresolved toxic problems, calling on them to Detox Now! Read more...

GAP detox now

February 20, 2014

Greenpeace activists from Mexico to Moscow join the naked King to tell major luxury fashion brands Versace, Louis Vuitton and Dolce&Gabbana to commit to toxic-free fashion. Read more...

Versace, Louis Vuitton and Dolce&Gabbana detox now

February 19, 2014

Greenpeace Italy volunteers open Milan Fashion Week with a call for toxic-free fashion, revealing a banner at the stunning Galleria Vittorio Emanuele and asking Versace to Detox now! Read more...

Versace detox now

February 17, 2014

Greenpeace launches the report "A Little Story about a Fashionable Lie" revealing the toxic truth behind luxury fashion, finding hazardous chemicals in children's clothing made by brands including including Louis Vuitton, Versace, Dolce&Gabbana and Dior. Read more...

February 10, 2014

Primark becomes the twentieth major clothing company to commit to Detox, joining the 5-step programme towards a toxic-free future. Read more...

Primark commits to Detox

January 28, 2014

Burberry commits to Detox! Following two weeks of public pressure online and offline the British brand sets a new trend for the luxury sector and makes a credible commitment to Detox. Another victory for people power and a toxic-free future. Read more...

Burberry commits to Detox

January 25, 2014

Hundreds of Greenpeace volunteers in Germany, Philippines and Mexico take to adidas stores to remind the greenwashing German brand that it is time to stop hiding behind paper promises and go all in for Detox. Read more...

Actions in adidas stores around the world

January 21, 2014

Greenpeace volunteers take to Burberry stores from Beijing to Mexico City to reveal the gift unwanted the brand is giving to its customers: Little Monsters. Read more...

Actions in Burberry stores around the world

January 21, 2014

Greenpeace supporters, parents, fashion fans and customers take part in a three day social media storm on Twitter, Facebook and Instagram to convince British luxury brand Burberry to Detox. Read more...

Detox Fairy Tale

January 14, 2014

Greenpeace tells a Detox Fairy Tale, telling the story of the toxic Little Monsters in 12 chapters throughout the day on Twitter, Instagram and Facebook, revealing a new chapter on the hour throughout the day alongside the Detox Fairy Tale website. Meanwhile, thousands tweet the story and tell brands like Burberry, adidas and Disney to ensure our children can live happily ever after. Read more...

Detox Fairy Tale

January 14, 2014

During the Rainbow Warrior’s tour of Mexico over one hundred children create a human banner on a beach at Puerto Vallarta, telling the world to ‘Detox Our Future’ with the ship sailing in the background flying the Detox symbol. Read more...

Human banner on a beach at Puerto Vallarta, Mexico

January 14, 2014

Greenpeace East Asia releases ‘A Little Story About the Monsters in Your Closet’, revealing to the world the toxic Little Monsters hiding in children's clothes made by 12 major brands like Burberry, adidas and Primark. Read more...

January 7, 2014

Greenpeace East Asia releases ‘A Little Story About a Monstrous Mess II’ revealing the presence of hazardous chemicals in the wastewater from dyeing facilities in one of China’s biggest children’s textile manufacturing towns. Read more...

A Little Story About a Monstrous Mess I

December 17, 2013

Greenpeace East Asia releases ‘A Little Story About a Monstrous Mess I’, a report revealing the toxic monsters hiding in children’s clothing from China’s largest manufacturing towns - Zhili Town of Huzhou in Zhejiang Province and Shishi in Fujian Province. Read more...

A Little Story About a Monstrous Mess I

December 12, 2013

An investigation by Greenpeace Germany reveals how jackets and gloves made by well-known outdoor brands like The North Face, Jack Wolfskin, Patagonia and adidas contain chemicals that are hazardous to the environment and can pose long-term risks to human health. Read more...

Germany Detox

December 2, 2013

After long negotiations between a coalition of NGOs including Greenpeace East Asia, the Taiwan Toxic Chemical Substances Control Act (TW-TSCA) is passed, representing a landmark for chemical management in Taiwan. While there is still a lot more to do, this piece of legislation represents a huge step in the right direction for Taiwan's pathway towards a toxic-free future.

Taiwan Detox

October 31, 2013

Greenpeace International launches the Detox Catwalk, an interactive platform assessing the progress made by companies towards their Detox commitments. Adidas, Nike and Li-NIng are revealed as Greenwashers, failing to effectively follow through on their Detox commitments. However, Leaders like H&M, Mango and Uniqlo proved themselves to be Detox trendsetters, matching their fashion-forward promises with real actions to clean up their supply chains. Read more...

detox catwalk

October 24, 2013

Greenpeace releases a new video showing how, over the past two years the fashion industry has been undergoing a quiet revolution. This is how #peoplepower is shaking up the industry. Read more...

September 9, 2013

Canepa, the high-end Italian textile manufacturer becomes the first supplier in the world to make a Detox commitment. Canepa’s trendsetting commitment sends a clear message to the major luxury houses that toxic-free fashion is not a passing trend but an enduring fashion staple. Read more...


April 25, 2013

Greenpeace reaches out to GAP Inc.’s management team and asks them to narrow the gap between their words and the truth when it comes to Detox. Consumers, activists and fashion lovers worldwide come together to ask GAP to clean up their act and bring about a toxic-free future. Read more...


April 17, 2013

Greenpeace International releases Toxic Threads: Polluting Paradise, an investigation revealing that major international brands like Gap Inc. are in business with a polluting supplier in Indonesia. Read more...


February 13, 2013

More Detox goodness! In the battle of the Swiss retail giants Coop and Migros, Coop has come out on top with a concrete commitment to eliminate all hazardous chemicals by 1 January 2020.

Coop’s individual Detox action plan includes total elimination of all PFC use by September this year and total elimination of all NPEs by the end of 2013. What’s more, Coop will publish pollution data from 15 of its largest supply facilities by the end of this year. Great progress!

Now it’s time for Coop’s biggest competitor, Migros, to stop greenwashing and become the next Swiss Detox champion.


February 7, 2013

Valentino proves 'Green' really is the new 'Black', as the rapid shift toward toxic-free fashion gains further momentum with the Italian Fashion house proving unequivocally that fashion free from pollution is not a luxury, but a must-have.

Valentino becomes the 16th international company to make a credible Detox commitment and tops a ranking of 15 Italian and French Luxury brands based on their policies regarding hazardous chemicals, leather and pulp and paper. Other big names including Louis Vuitton, Dolce & Gabbana and Prada fail to make the grade.

If Valentino can do it, why can't the rest? Read more...

Valentino commits to Detox

January 31, 2013

After ten months of #PeoplePowered activities and behind-the-scenes haggling, G-Star has committed to eliminate all uses of hazardous chemicals from its supply chain and products by 2020. This means that the Dutch denim brand joins the likes of Uniqlo, Benetton and Victoria’s Secret in making a credible Detox commitment in 2013, making it the 15th global corporation to make clear its plans to banish toxic chemicals from the fashion sector. Read more...

G-Star commits to Detox

January 22, 2013

Limited Brands – owner of iconic underwear labels Victoria’s Secret and La Senza – has today bowed to public pressure and committed to eliminate all hazardous chemicals from its supply chain and products by 2020. Read more...

Victoria's Secret commits to Detox

January 16, 2013

Here in Italy we are celebrating the latest Detox commitment, announced today by the Benetton Group, which owns brands such as Sisley, Playlife and most famously, the United Colors of Benetton. It’s commitment to eliminate all releases of hazardous chemicals throughout its entire global supply chain and products by 2020 comes hot on the heels of similar annoucements from Zara, Mango, Esprit and Levi's, who responded to waves of pressure from activists and consumers around the world calling for fashion without pollution. Read more...

Benetton commits to Detox

January 9, 2013

Another fashion brand is detoxing. Japan's leading international casual wear brand, Uniqlo, begins the new year with a public commitment to eliminate all releases of hazardous chemicals throughout its entire global supply chain and products by 2020. Read more...

Uniqlo commits to Detox

December 21, 2012

We decided enough was enough. The world needed to see the environmental destruction that was being caused in the name of "fashion". And who better to bear witness to the crime than a bunch of second-hand mannequins who's CVs included wearing the same type of clothes that are being manufactured inside the facilities responsible for this pollution? Read more...

December 13, 2012

Levi Strauss & Co. today committed to go toxic-free. Why? Because you and hundreds of thousands of other people demanded that Levi’s “Go Forth and Detox”. The world's biggest denim brand joins ten other clothing companies that have made credible commitments to Detox. Read more...

Levi's commits to Detox

December 11, 2012

From Taipei to Toronto, volunteers and activists were out in force over the weekend demanding Levi's make fashion without pollution. At the heart of the weekend's activities was a piece of artwork created by Mexican street artist Tony Collantes in Puerto Vallarta, which took over 28 hours to complete. Tony also collaborated with Greenpeace on the design of the posters and street art that was put up across the globe, with a design that fused the toxic skull and crossbones with Mexican artistry. In Taiwan alone, over 200 pieces of street art were put up, alongside 90 pieces of clean graffiti around eight Levi's stores. Read more...

December 10, 2012

"Un Salto de Vida", or "Life-Falls" in English, is how the Enciso family named their community organization when they began to protest against industrial pollution in the Rio Santiago in 2006. "Because we live close to the falls and we fight for life," says Sofia, who is now heading the fight in her community. Hundreds of factories supplying goods to international brands discharge wastewater into the Santiago. The government has found dozens of hazardous chemicals in the river, but nobody can tell how many toxic chemicals are in there, nor exactly how high the levels of pollutants are. Read more...

December 7, 2013

Greenpeace activists stage a 'vertical catwalk' action on a giant red carpet banner reading "Levi's, It's Time to Detox" in front of the Levi's store in the biggest mall in Copenhagen, Denmark. The activists are taking part in a series of Greenpeace activities held in over 80 cities worldwide, demanding that Levi’s commits to eliminating the use of all hazardous chemicals throughout its supply chain. Read more...

Vertical catwalk in Copenhagen

December 7, 2012

Around the world a growing movement of activists, fashionistas, designers and public figures are demanding that the textile industry, a major polluter, stop poisoning our waterways with toxic chemicals, and start making fashion without pollution. Gael Garcia Bernal is wearing a specially commissioned t-shirt created by Brazilian designer and entrepreneur Oskar Metsavaht, bearing the message "Detox our future, Clean our water".

December 5, 2012

Water is considered sacred in Mexican culture, yet it is under threat from many environmental pressures, including pollution to such an extent that people suffer from water scarcity. More than 70% of freshwater resources in Mexico are affected by pollution from all sources, and concerns about health effects from water pollution have led to conflicts in several parts of the country. Read more...


December 4, 2012Mango and ESPRIT commit to detox

Hong Kong-based Esprit and Spanish fashion brand, Mango, have committed to eliminate all releases of hazardous chemicals throughout their entire supply chains and products by 2020. Their announcements come days after Greenpeace launched its report “Toxic Threads: Putting Pollution on Parade” in Beijing, which exposes how some facilities in China are exploiting complex wastewater systems to prevent scrutiny of their manufacturing processes. Both brands commit to making their facilities disclose water discharge information – a victory for people living forced to share their water with industry.

December 4, 2012

How textile manufacturers are hiding their toxic trail. A new investigation by Greenpeace International has found a wide range of hazardous substances in the effluent of communal wastewater treatment plants from two industrial zones in China, as well as in a nearby river after a pollution accident. Read more...


November 29, 2012

Zara, the world’s largest clothing retailer, made a commitment to go toxic-free following nine days of intense public pressure. This win belongs to the fashion-lovers, activists, bloggers and denizens of social media. This is people power in action. Greenpeace campaigners began a dialogue with Zara (a brand within the Inditex group) in 2011 about eliminating releases of hazardous chemicals from its supply chain and clothes. But it wasn't until November 2012 that the fast-fashion giant caught on to the urgent need to solve its toxic pollution problem. Read more...

Zara Commits to Detox

November 26, 2012

As part of Greenpeace's global "Detox" campaign, more than 700 people, in over 80 cities, in 20 countries around the world protested, staged street theatre and conducted "mannequin" walk-outs to demand ZARA commit to eliminating the use of all hazardous chemicals throughout its supply chain.

Mannequin revolt

November 20, 2012

Greenpeace International commissioned a new investigation that delved even further into the hazardous chemicals used in the production of high street fashion. Spurred on by the success of Greenpeace's Detox Campaign, which exposed the links between textile manufacturing facilities using toxic chemicals and water pollution, the investigation was expanded to include 20 global fashion brands – including Armani, Levi's and Zara – as well as more hazardous chemicals. Read more...


November 8, 2012

Q'orianka Kilcher: "Last Friday at my debut concert in Santa Monica, my bandmates and I all wore Detox tattoos and t-shirts in support of this fantastic campaign. Best of all we also had many of our fans sport one of the temporary tattoos and get up on stage with us to make a unified statement for a toxic-free world! The "X" in the "Detox" tattoo we wore is the Chinese symbol for water -- a precious resource we all share, and something that also touches all of our lives no matter where we are from." Read more...

Q'orianka Kilcher

October 24, 2012

British clothing giant, Marks & Spencer, has committed to eliminate all releases of hazardous chemicals throughout their entire supply chain and products by 2020. As part of its commitment M&S has taken an important step to phase out all perfluorocarbons (PFCs) by no later than July 1st 2016, acknowledging that the entire chemical group – which makes clothing stain and water resistant – is hazardous. Read more...

M&S Commits to Detox

March 25, 2012

Global fashion brands are turning us into unwitting polluters. This is what we discovered in our latest research conducted on clothing and sportswear produced by big companies including Abercrombie & Fitch, Ralph Lauren and G-Star.


March 15, 2012

#PeoplePower = winning!
To mark World Consumer Rights Day we launched a video in the style of Songify The News, and an action page where people can join in. There's an Instagram photo video project, teaching materials, tweets and more.


February 8, 2012

With the companies still working out the best way to trun their words into concrete actions on the road towards toxic-free production, we kindly prepared a step-by-step Detox plan to help them - and all fashion brands - to quit their toxic addiction for good.

Detox the Future

January 11, 2012

Our Detox campaign is making waves in the Philippines, Greenpeace toxic campaigner Beau Baconguis reports, as Senator Miriam Defensor-Santiago filed a bill against toxic pollutants, acknowledging the role played by Greenpeace’s Detox challenge and our supporters. #PeoplePower = winning!

Detox our Water

November 21, 2011

Two new big players join the Detox challenge! Fast-fashion retailer C&A and China’s biggest sportswear company, Li-Ning, commit to eliminating all hazardous chemicals from their products and production processes by 2020.
C&A Li-Ning
C&A and Li-Ning also team up with Adidas, Nike, Puma and H&M to launch a Joint Roadmap designed to tackle the toxic pollution caused by the fashion industry.

October 25, 2011

H&M published a detailed version of their Restricted Substance List on their website for the first time. Although a small step, it represents the beginning of a transparency revolution that is set to sweep the fashion sector, providing local communities, journalists and officials with the information they need to ensure that the local water supplies are not turned into public sewers for industry.


September 20, 2011

Global #PeoplePower pushes H&M to take a big step down the toxic-free runway! Thanks to a torrent of Tweets, Facebook posts and Detox sticker actions, H&M pledges to publish information about chemicals released from the factories of its suppliers and to eliminate the use and release of all hazardous chemicals from its supply chain by 2020. With our fashion heavyweights down for the challenge, who’ll be the next Detox champion?


September 15, 2011

H&M gets rebranded by Greenpeace activists and supporters in twelve countries, including China, France, Germany and Sweden. See how we pasted massive “DETOX our water” and “DETOX the future” stickers onto local H&M shop windows!


View Rebranding H&M Stores in a larger map 

September 13, 2011

Just nine weeks into the Detox challenge, and already Adidas, Nike and Puma, the world’s three biggest sportswear brands, have made transformational commitments to eliminate discharges of hazardous chemicals across all their product lifecycles by 2020.

Yet H&M, the largest clothing company in our Dirty Laundry and Dirty Laundry 2 reports, hasn’t come clean about its closeted links to water-polluting suppliers in China. Time to make H&M fashion-forward and toxic-free!

Toxic is so last season

August 31, 2011

It’s a hat trick! Adidas just announced it will be toxic-free by 2020! Thanks to global #PeoplePower and concerned brand fans, the sportswear giant accepted our Detox challenge and joins Nike and Puma on the journey towards a toxic-free future.


August 23, 2011

Greenpeace follows up the Dirty Laundry report with new research that reveals how major clothing brands use nonylphenol ethoxylates (NPEs), which subsequently break down to form toxic substances, in their manufacturing cycle.


There’s a good chance that the clothes you're wearing contain NPEs, which will break down in water to form nonylphenol (NP) - a toxic, persistent and hormone-disrupting chemical. Have a look at clothing and the global toxic cycle:

clothing toxic cycle

Will Adidas break the toxic chain and join Nike and Puma as champions of a toxic-free future?

August 19, 2011

Greenpeace activists and supporters in cities around the world give Adidas an extra push by rebranding its shop windows and doors with huge ‘Detox’ stickers #PeoplePower


August 17, 2011

You scored again! Nike joins Puma and accepts our Detox challenge, pledging to phase out all hazardous chemicals across its entire supply chain, and the entire lifecycle of its products by 2020. Will Adidas also step up to the plate?


August 12, 2011

The Detox challenge storms Shanghai for the aptly ‘water protection’-themed Zebra Music Festival. Thousands of people join the cause and proudly show off their Detox tattoos!

Shanghai Festival

August 11, 2011

50,000 people have signed our petition so far and joined the Detox revolution. In Hong Kong, our exhibition brought the message to the streets where passers-by took a moment to write down their Detox demands.

detox petition

August 2, 2011

Greenpeace launches a design competition giving everyone the chance to redesign the Nike and Adidas logos to better reflect their truly toxic practices and challenge them to become champions of a toxic-free future. Kai Giussepin’s powerful illustration was the people’s favourite.


July 28, 2011

Greenpeace asks supporters to take the Detox challenge to the Twitterverse, get creative with page design and show big brands like Nike and Adidas that there’s no team like the people’s team. Check out the results:

Adidas Nike

July 26, 2011

Thanks to global people #PeoplePower, the first win for a toxic-free future comes less than two weeks after the ‘Detox’ challenge kicked off! Puma leaps ahead of Nike and Adidas and publicly commits to eliminate all hazardous chemicals from its product lifecycle by 2020 and begins to race towards transformational change in the sector.

July 23, 2011

Meanwhile, 33 people show off their ‘Detox’ tattoos and drop their clothes in Chatuchak market, Bangkok. They join more than 600 people taking part in the world's largest coordinated striptease outside of Adidas and Nike stores around the globe to challenge the global sportswear manufacturers to become champions of a toxic-free future.

Detox striptease

July 15, 2011

The XM3N, retail mannequins who’ve had it with their day jobs, join the ‘Detox’ challenge and appear in iconic locations in the world, wearing nothing but the Chinese symbol for water.

In the following days, XM3N pop up everywhere from Manila to Madrid and even help Greenpeace activists in Thailand to create a massive human 'Detox' banner on the banks of the Chao Phraya river.

Detox mannequins

July 13, 2011

Greenpeace launches the Detox campaign, challenging Nike and Adidas to be the first clean water champions by teaming up with their suppliers and eliminating all toxic, persistent and hormone-disrupting chemicals from their products and production processes.


July 12, 2011

After a year-long investigation, Greenpeace releases the ‘Dirty Laundry’ report, exposing hidden links between textile manufacturing facilities in China that discharge hazardous chemicals into the water, and international brands such as the sportswear giants Nike and Adidas.


See how we followed the toxic trail: from the pollution at the pipe, to factories that make our clothes, to the international clothing brands that have the power to change the system and Detox our future: