Ken’s picked up the phone. And now we’d like you to drop Mattel a call too.
Barbie has a nasty deforestation habit - she is trashing rainforests in Indonesia, including areas that are home to some of the last tiger, orang-utans and elephants, just so she can wrap herself in pretty packaging.
The habitat of the Sumatran tiger is under threat from rainforest destruction for pulp and paper. © Alamy
Mattel, the manufacturer of Barbie, is feeding this nasty habit by using paper packaging for the world's most famous toy from Indonesia's most notorious rainforest destroyer Asia Pulp and Paper (APP).
Critical wildlife habitat and carbon-rich rainforests and peatlands are being wrecked for cheap, throw-away toy packaging.
Creating the future of play, shouldn't mean no future for rainforests.
Tell Mattel to stop destroying rainforests for toy packaging.
Call Mattel on their deforestation problem!
Ken’s picked up the phone - we’d like you to drop Mattel a call too.
Support our ongoing work to protect rainforests.
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Join our contest to design Barbie's new 'Rainforest Destroyer' look!
For over 50 years now Mattel has been choosing Barbie’s career for her. She’s had a lot of different professions over the years but Mattel’s latest choice for Barbie: ‘Rainforest Destroyer’, is arguably the most controversial career choice yet.
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Barbie and Mattel's deforestation habit goes 'viral'
Breaking up in public isn’t easy. But Ken and Barbie, who split last week over Barbie’s rainforest wrecking, have done so in a very, very public way.
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How the toy sector and APP are responding to our campaign
Back in Indonesia, APP have not hesitated to respond to our work, denying there is any problem at all with their operations.