'Detox' Melting Poster, Rheinfalls.

Photo | 22 March, 2012

'Detox' Melting Poster, Rheinfalls. To mark World Water Day, Greenpeace activists, volunteers and the general public paste posters in cities around the world, as part of the as part of the ongoing “Detox” campaign calling on the fashion industry to eliminate hazardous chemicals from their supply chains. The posters, covered with a special non-toxic ink when washed reveal the fashion industry’s ‘Dirty Little Secret.’ The posters were put up in shopping centres, by rivers and in other guerilla locations in cities including Amsterdam, Stockholm, Bangkok, Madrid and Jakarta.